Aimed at motivated learners with a degree and professional work experience, the PDD in Sales offers a broad exposure to sales and marketing viewed from technical, creative and management perspectives.
This program provides specialized, concentrated training suitable for:
The PDD in Sales is customized for each student and reflects their needs, experience, future plans and learning style. In addition to course work, students gain practical experience through an optional work experience or internship placement (upon program completion).
Graduation Requirements:
Course Requirements:
| Course Number | Course Title | Credits |
|
Required Courses: |
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Introductory Marketing |
3.00 |
|
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Personal Selling |
3.00 |
|
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Customer Relationship Management |
3.00 |
|
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Sales Management |
3.00 |
|
|
Professional Sales |
3.00 |
|
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Select five courses from the following ten options (select four if you are doing MARK 4483 Practicum, three of which must be MARK 3340, MARK 4441, and MARK 4440): |
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Buyer Behaviour |
3.00 |
|
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e-Marketing |
3.00 |
|
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International Marketing |
3.00 |
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Non-profit Marketing |
3.00 |
|
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Promotional Strategy |
3.00 |
|
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Business Marketing |
3.00 |
|
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Market Intelligence |
3.00 |
|
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Marketing Strategy |
3.00 |
|
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Marketing Research |
3.00 |
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Select one of the following two options if you are wanting to do a Practicum: |
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|
Marketing Practicum (taken in semester III) |
3.00 |
|
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Experiential Learning & Internship |
9.00 |
|
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Total Credits |
|
30.00 |
Applicants must meet the admission requirements listed below:
You can get an average cost for your program - tuition and student fees, books, uniforms, lab fees etc - on the Program Cost page.
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