Instruction methods used will be lectures, seminar/discussions, and case analyses and discussions supplemented by appropriate videos, guest speakers and classroom activities. Some sections of this course will be available on-line.
| Term Tests (2 or more) | 20% |
| Mid Term Exam | 20% |
| Final Exam | 20% |
| Cases | 20% |
| Term Project | 20% |
| Total | 100% |
STUDENTS MUST COMPLETE ALL COMPONENTS OF THE COURSE TO OBTAIN CREDIT FOR THE COURSE.
At the end of the course, the successful student should be able to:
Textbooks and Materials to be Purchased by Students
Kerin, Hartley, Rudelius, Edwards and Tibbo, Marketing, The Core latest Canadian Edition, McGraw Hill Ryerson, Toronto, Canada. 2004 or equivalent
Academic Math 11 with a grade of “C” or better or an approved equivalent
OR currently active in one of the following:
Post-Degree Diploma in Marketing
Post-Degree Diploma in Sales
Post-Degree Diploma in Project Management
Post-Degree Diploma in International Business Management
Post-Baccalaureate Diploma in International Supply Chain Management
Post-Degree Diploma in Data Analytics
Post-Baccalaureate Diploma in Computer and Information Systems
Post-Degree Diploma in Hospitality Marketing
Post Baccalaureate Diploma in Hospitality Services Management
No corequisite courses.
No equivalent courses.
| Institution | Transfer Details | Effective Dates |
|---|---|---|
| Acsenda School of Management (ASM) | ASM BMRK 231 (3) | 2010/09/01 to - |
| Acsenda School of Management (ASM) | ASM MK 2100 (3) | 2006/01/01 to 2010/08/31 |
| Camosun College (CAMO) | CAMO MARK 110 (3) | 2013/01/01 to - |
| Capilano University (CAPU) | CAPU BMKT 161 (3) or CAPU TOUR 112 (3) | 2016/09/01 to - |
| Capilano University (CAPU) | CAPU BMKT 161 (3) | 2004/09/01 to 2016/08/31 |
| Coast Mountain College (CMTN) | CMTN MARK 150 (3) | 1995/09/01 to - |
| Coquitlam College (COQU) | COQU BUSI 296 (3) | 2016/09/01 to - |
| Kwantlen Polytechnic University (KPU) | KPU MRKT 1199 (3) | 2004/09/01 to - |
| Langara College (LANG) | LANG MARK 1115 (3) | 2004/09/01 to - |
| Okanagan College (OC) | OC BUAD 116 (3) | 2013/01/01 to - |
| Simon Fraser University (SFU) | SFU BUS 1XX (3) & SFU BUS 343 (0), Exemption | 2004/09/01 to 2017/08/31 |
| Simon Fraser University (SFU) | SFU BUS 2XX (3) | 2017/09/01 to - |
| Thompson Rivers University (TRU) | TRU MKTG 150 (3) | 2004/09/01 to 2010/08/31 |
| Thompson Rivers University (TRU) | TRU MKTG 2430 (3) | 2014/09/01 to - |
| Thompson Rivers University (TRU) | TRU MKTG 1500 (3) | 2010/09/01 to 2014/08/31 |
| Trinity Western University (TWU) | TWU BUSI 1XX (3), Waives TWU BUSI 231 (3) | 2013/05/01 to - |
| Trinity Western University (TWU) | No credit | 2004/09/01 to 2005/04/30 |
| Trinity Western University (TWU) | TWU BUSI 1XX (3), Waive TWU BUSI 331 (3) | 2009/09/01 to 2013/04/30 |
| Trinity Western University (TWU) | TWU BUSI 1XX (3) | 2005/05/01 to 2009/08/31 |
| University of British Columbia - Okanagan (UBCO) | UBCO MGMT 1st (3) | 2009/05/01 to 2017/08/31 |
| University of British Columbia - Okanagan (UBCO) | UBCO ARTS 1st (3) | 2005/05/01 to 2009/04/30 |
| University of British Columbia - Okanagan (UBCO) | UBCO MGMT 1st (3) | 2009/05/01 to - |
| University of British Columbia - Okanagan (UBCO) | UBCO MGMT 220 (3) | 2017/09/01 to - |
| University of British Columbia - Vancouver (UBCV) | UBCV COMM 296 (3) | 2004/09/01 to - |
| University of Northern BC (UNBC) | UNBC COMM 240 (3) | 2004/09/01 to - |
| University of the Fraser Valley (UFV) | UFV BUS 120 (3) | 2004/09/01 to - |
| University of Victoria (UVIC) | UVIC COM 250 (1.5) | 2004/09/01 to - |
| Vancouver Community College (VCC) | DOUG HOSP 1325 (3) or DOUG MARK 1120 (3) = VCC HOSP 2620 (3) | 2019/05/01 to - |
| Vancouver Island University (VIU) | VIU MARK 160 (3) | 2012/05/01 to - |