Introductory Marketing

Faculty
Commerce & Business Administration
Department
Marketing
Course Code
MARK 1120
Credits
3.00
Semester Length
15 Weeks X 4 Hours per Week = 60 Hours
Max Class Size
35
Method Of Instruction
Lecture
Seminar
Typically Offered
To be determined

Overview

Course Description
This course introduces the student to the major concepts involved in the marketing function. The course addresses the role of marketing in the firm and in the business community, and explores the tools and techniques used in developing a marketing strategy. Particular emphasis is placed on the importance of the elements of the marketing mix -- product, price, place and promotion, current marketing issues and analytical methods.
Course Content
  1. The Marketing Process
    • The meaning and importance of marketing from a historical perspective.
    • Marketing functions and marketing variables in the context of the corporation.
  2. The Marketing Environment
    • The environment within which marketing decisions must be made and executed; specifically, attention will be given to the competitive, regulatory, technological, social and economic environments.
  3. Marketing Decision-Making
    • The marketing planning process -- attention will be given to information requirements and process for marketing analysis and decision-making.
    • The sequence of steps in making marketing decisions in the firm.
  4. Consumer Behaviour
    • An introduction to the factors affecting the purchasing behaviour of consumers, both industrial and individual.
    • Internal and external influences on buyers.
  5. Market Segmentation
    • The bases and uses of market segmentation.  Emphasis will be placed on geographic, demographic, psychographic and usage rate/benefit bases.
  6. Market Research
    • The methods of collecting and analyzing marketing information.  Survey research, secondary data sourcing, observation and other techniques will be discussed.
  7. Product Strategy
    • Definitions of what constitutes a product, product life cycles, and product classifications.
    • The particular issues related to new product development and marketing.
    • Marketing services & intangibles
  8. Business Marketing
    • Introduction to the similarities and differences between consumer and business marketing.
    • The marketing of services, non-profit and charitable organizations, and the differences between product and services marketing.
  9. Pricing Strategy
    • The concept of price, pricing objectives and methods of price determination.
    • Introduction to break-even analysis as an example of the quantitative techniques used in price setting.
  10. Distribution Strategy
    • The options and problems involved in the distribution of goods.  Topics will include the role of wholesalers and retailers, and the functions within these types of organizations.
    • Current trends in distribution.
  11. Promotion Strategy
    • The importance of the promotional mix.
    • Advertising, sales promotion, publicity and personal selling strategies and tactics.
    • The role of these activities in modern society.
Methods Of Instruction

Instruction methods used will be lectures, seminar/discussions, and case analyses and discussions supplemented by appropriate videos, guest speakers and classroom activities.  Some sections of this course will be available on-line.

Means of Assessment
Term Tests (2 or more)       20%
Mid Term Exam  20%
Final Exam  20%
Cases  20%
Term Project  20%
Total 100%

STUDENTS MUST COMPLETE ALL COMPONENTS OF THE COURSE TO OBTAIN CREDIT FOR THE COURSE.

Learning Outcomes

At the end of the course, the successful student should be able to:

  1. explain the evolving role and function of marketing in our economy and society;
  2. describe the role, function and activities of marketing within the framework of the firm;
  3. explain the influences affecting consumer behaviour;
  4. complete a simple market research study using secondary data, analytical techniques and primary collection methods;
  5. prepare a basic market segmentation study;
  6. explain the functions of product, price, distribution and promotion and their inter-relationships within a product marketing program;
  7. prepare a basic marketing strategy.
Textbook Materials

Textbooks and Materials to be Purchased by Students

Kerin, Hartley, Rudelius, Edwards and Tibbo, Marketing, The Core latest Canadian Edition, McGraw Hill Ryerson, Toronto, Canada.  2004 or equivalent

Requisites

Prerequisites

Academic Math 11 with a grade of “C” or better or an approved equivalent

OR currently active in one of the following:

Post-Degree Diploma in Marketing
Post-Degree Diploma in Sales
Post-Degree Diploma in Project Management
Post-Degree Diploma in International Business Management
Post-Baccalaureate Diploma in International Supply Chain Management
Post-Degree Diploma in Data Analytics
Post-Baccalaureate Diploma in Computer and Information Systems
Post-Degree Diploma in Hospitality Marketing
Post Baccalaureate Diploma in Hospitality Services Management

Corequisites

No corequisite courses.

Equivalencies

No equivalent courses.

Course Guidelines

Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.

Course Transfers

Institution Transfer Details Effective Dates
Acsenda School of Management (ASM) ASM MK 2100 (3) 2006/01/01 to 2010/08/31
Acsenda School of Management (ASM) ASM BMRK 231 (3) 2010/09/01 to -
BC Institute of Technology (BCIT) BCIT MKTG 1102 (3) 2018/01/01 to -
Camosun College (CAMO) CAMO MARK 110 (3) 2013/01/01 to -
Capilano University (CAPU) CAPU BMKT 161 (3) 2004/09/01 to 2016/08/31
Capilano University (CAPU) CAPU BMKT 161 (3) or CAPU TOUR 112 (3) 2016/09/01 to -
Coast Mountain College (CMTN) CMTN MARK 150 (3) 1995/09/01 to -
Coquitlam College (COQU) COQU BUSI 296 (3) 2016/09/01 to -
Kwantlen Polytechnic University (KPU) KPU MRKT 1199 (3) 2004/09/01 to -
Langara College (LANG) LANG MARK 1115 (3) 2004/09/01 to -
North Island College (NIC) NIC BUS 162 (3) 2007/09/01 to 2008/12/31
Okanagan College (OC) OC BUAD 116 (3) 2013/01/01 to -
Simon Fraser University (SFU) SFU BUS 2XX (3) 2017/09/01 to -
Simon Fraser University (SFU) SFU BUS 1XX (3) & SFU BUS 343 (0) 2004/09/01 to 2017/08/31
Thompson Rivers University (TRU) TRU MKTG 2430 (3) 2014/09/01 to -
Thompson Rivers University (TRU) TRU MKTG 1500 (3) 2010/09/01 to 2014/08/31
Thompson Rivers University (TRU) TRU MKTG 150 (3) 2004/09/01 to 2010/08/31
Trinity Western University (TWU) No credit 2004/09/01 to 2005/04/30
Trinity Western University (TWU) TWU BUSI 1XX (3) 2013/05/01 to -
Trinity Western University (TWU) TWU BUSI 1XX (3) 2005/05/01 to 2009/08/31
Trinity Western University (TWU) TWU BUSI 1XX (3) 2009/09/01 to 2013/04/30
University of British Columbia - Okanagan (UBCO) UBCO MGMT 1st (3) 2009/05/01 to 2017/08/31
University of British Columbia - Okanagan (UBCO) UBCO ARTS 1st (3) 2005/05/01 to 2009/04/30
University of British Columbia - Okanagan (UBCO) UBCO MGMT 220 (3) 2017/09/01 to -
University of British Columbia - Vancouver (UBCV) UBCV COMM 296 (3) 2004/09/01 to -
University of Northern BC (UNBC) UNBC COMM 240 (3) 2004/09/01 to -
University of the Fraser Valley (UFV) UFV BUS 120 (3) 2004/09/01 to -
University of Victoria (UVIC) UVIC COM 250 (1.5) 2004/09/01 to -
Vancouver Community College (VCC) DOUG HOSP 1325 (3) or DOUG MARK 1120 (3) = VCC HOSP 2620 (3) 2019/05/01 to 2020/04/30
Vancouver Island University (VIU) VIU MARK 160 (3) 2012/05/01 to -

Course Offerings

Fall 2021

CRN
Days
Dates
Start Date
End Date
Instructor
Status
32179
Mon Wed
07-Sep-2021
- 08-Dec-2021
07-Sep-2021
08-Dec-2021
Jang
Kimberly
Full
Max
Enrolled
Remaining
Waitlist
35
35
0
0
Days
Building
Room
Time
Mon Wed
Anvil Office Tower
626
12:30 - 14:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
32181
Mon
07-Sep-2021
- 08-Dec-2021
07-Sep-2021
08-Dec-2021
Singh
Daman
Full
This course will include synchronous on-line activities. Students should plan to be available on-line at scheduled course times. Access to computer with reliable internet, webcam and speakers/mic or headset will be required.
Max
Enrolled
Remaining
Waitlist
35
35
0
0
Days
Building
Room
Time
Mon
18:30 - 21:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
32377
Mon Wed
07-Sep-2021
- 08-Dec-2021
07-Sep-2021
08-Dec-2021
Hakak
Benny
Open
Max
Enrolled
Remaining
Waitlist
35
33
2
0
Days
Building
Room
Time
Mon Wed
New Westminster - South Bldg.
S1620
16:30 - 18:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
32395
Tue Thu
07-Sep-2021
- 08-Dec-2021
07-Sep-2021
08-Dec-2021
Jang
Kimberly
Open
This course will include synchronous on-line activities. Students should plan to be available on-line at scheduled course times. Access to computer with reliable internet, webcam and speakers/mic or headset will be required.
Max
Enrolled
Remaining
Waitlist
35
33
2
0
Days
Building
Room
Time
Tue Thu
12:30 - 14:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
32583
Mon Wed
07-Sep-2021
- 08-Dec-2021
07-Sep-2021
08-Dec-2021
Hakak
Benny
Full
Max
Enrolled
Remaining
Waitlist
35
35
0
0
Days
Building
Room
Time
Mon Wed
New Westminster - South Bldg.
S1620
14:30 - 16:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
32706
Tue
07-Sep-2021
- 08-Dec-2021
07-Sep-2021
08-Dec-2021
Gotovac
Ivana
Open
Max
Enrolled
Remaining
Waitlist
35
26
9
0
Days
Building
Room
Time
Tue
New Westminster - North Bldg.
N4307
18:30 - 21:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
33125
Tue Thu
07-Sep-2021
- 08-Dec-2021
07-Sep-2021
08-Dec-2021
Vipat
Padma
Open
Max
Enrolled
Remaining
Waitlist
35
34
1
0
Days
Building
Room
Time
Tue Thu
Coquitlam - Bldg. B
B2050
10:30 - 12:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
33126
Tue
07-Sep-2021
- 08-Dec-2021
07-Sep-2021
08-Dec-2021
Hilde
Rosalie
Full
This course will include synchronous on-line activities. Students should plan to be available on-line at scheduled course times. Access to computer with reliable internet, webcam and speakers/mic or headset will be required.
Max
Enrolled
Remaining
Waitlist
35
35
0
0
Days
Building
Room
Time
Tue
18:30 - 21:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
34160
Tue
07-Sep-2021
- 08-Dec-2021
07-Sep-2021
08-Dec-2021
Wamser
Anja Lina
Open
This course will include synchronous on-line activities. Students should plan to be available on-line at scheduled course times. Access to computer with reliable internet, webcam and speakers/mic or headset will be required.
Max
Enrolled
Remaining
Waitlist
35
34
1
0
Days
Building
Room
Time
Tue
15:30 - 18:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
34202
Wed Fri
07-Sep-2021
- 08-Dec-2021
07-Sep-2021
08-Dec-2021
Cloghesy
Brita
Open
This course will include synchronous on-line activities. Students should plan to be available on-line at scheduled course times. Access to computer with reliable internet, webcam and speakers/mic or headset will be required.
Max
Enrolled
Remaining
Waitlist
35
32
3
0
Days
Building
Room
Time
Wed Fri
10:30 - 12:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
34664
Thu
07-Sep-2021
- 08-Dec-2021
07-Sep-2021
08-Dec-2021
Cloghesy
Brita
Full
Max
Enrolled
Remaining
Waitlist
35
35
0
0
Days
Building
Room
Time
Thu
New Westminster - South Bldg.
S1715
9:30 - 12:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
34880
Fri
07-Sep-2021
- 08-Dec-2021
07-Sep-2021
08-Dec-2021
Atun
Leyvi
Full
Max
Enrolled
Remaining
Waitlist
35
36
-1
0
Days
Building
Room
Time
Fri
Anvil Office Tower
708
12:30 - 15:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
34951
Tue
07-Sep-2021
- 08-Dec-2021
07-Sep-2021
08-Dec-2021
Singh
Daman
Open
Max
Enrolled
Remaining
Waitlist
35
33
2
0
Days
Building
Room
Time
Tue
Anvil Office Tower
707
15:30 - 18:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
35178
Wed
07-Sep-2021
- 08-Dec-2021
07-Sep-2021
08-Dec-2021
Atun
Leyvi
Open
Max
Enrolled
Remaining
Waitlist
35
33
2
0
Days
Building
Room
Time
Wed
New Westminster - North Bldg.
N4310
18:30 - 21:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
35228
Wed
07-Sep-2021
- 08-Dec-2021
07-Sep-2021
08-Dec-2021
Ling
Laurence
Open
This course will include synchronous on-line activities. Students should plan to be available on-line at scheduled course times. Access to computer with reliable internet, webcam and speakers/mic or headset will be required.
Max
Enrolled
Remaining
Waitlist
35
31
4
0
Days
Building
Room
Time
Wed
18:30 - 21:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
35242
Thu
07-Sep-2021
- 08-Dec-2021
07-Sep-2021
08-Dec-2021
Wamser
Anja Lina
Full
This course will include synchronous on-line activities. Students should plan to be available on-line at scheduled course times. Access to computer with reliable internet, webcam and speakers/mic or headset will be required.
Max
Enrolled
Remaining
Waitlist
35
35
0
0
Days
Building
Room
Time
Thu
18:30 - 21:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
36948
Thu
07-Sep-2021
- 08-Dec-2021
07-Sep-2021
08-Dec-2021
Sun
Li
Open
Max
Enrolled
Remaining
Waitlist
35
27
8
0
Days
Building
Room
Time
Thu
New Westminster - North Bldg.
N4309
18:30 - 21:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
37128
Tue Thu
07-Sep-2021
- 08-Dec-2021
07-Sep-2021
08-Dec-2021
Patterson
Lorne
Open
MARK 1120 016 is specifically tailored for Music Technology students. Interested students from outside the program, please contact the instructor directly at: pattersonl@douglascollege.ca
Max
Enrolled
Remaining
Waitlist
35
25
10
0
Days
Building
Room
Time
Tue
Anvil Office Tower
707
10:30 - 12:20
Thu
Anvil Office Tower
708
14:30 - 16:20