Customer Relationship Management will be studied through lectures, videos, case studies, workshops, guest lecturers, group and class discussions, computer applications, and industry-related projects.
Cases and/or assignnments (2-4) | 40% - 60% |
Midterm examination and tests | 20% - 40% |
Final examination or project | 20% - 30% |
Total | 100% |
STUDENTS MUST COMPLETE ALL COMPONENTS OF THE COURSE TO OBTAIN CREDIT FOR THE COURSE.
At the end of the course, the successful student should be able to:
Textbooks and Materials to be Purchased by Students:
Relationship Marketing, by Mark Godson, Oxford University Press latest edition or equivalent AND
CRM in Real Time by Barton Goldenberg latest edition or equivalent as approved by department.
CSIS 1190 and MARK 1120 and CMNS 1115 (or any English UT course)
OR MARK 1120 AND currently active in one of the following:
Post-Degree Diploma in Marketing or
Post-Degree Diploma in Sales or
Post-Degree Diploma in Data Analytics or
Post-Baccalaureate Diploma in Computer and Information Systems or
Post-Degree Diploma in Hospitality Marketing or
Post Baccalaureate Diploma in Hospitality Services Management
No corequisite courses.
No equivalent courses.
This course is not required for any other course.
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.
Institution | Transfer Details | Effective Dates |
---|---|---|
Langara College (LANG) | LANG MARK 2XXX (3) | 2012/01/01 to - |
Trinity Western University (TWU) | TWU BUSI 2XX (3) | 2014/09/01 to - |
University of the Fraser Valley (UFV) | UFV BUS 324 (3) | 2014/09/01 to - |