Event Management

At the end of the course the successful student will be able to: 

• Articulate the key elements of event planning
• Describe how events are marketed
• Explain the role of an event manager
• Explore the subfields in event management
• Discuss the five critical stages of an event
• Describe how to administer each stage
• Articulate the importance of communication in event management
• Define synergy and its role in event management
• Create the event budget
• Control accounts payable and accounts receivable
• Establish a purchase order system
• Arrange cash controls and banking procedures
• Use the time line production schedule to organize time
• Prepare an organization chart for event workers and management
• Prepare job descriptions for event workers and management
• Prepare an evaluation process to examine the performance of workers and management
• Evaluate potential event venues and select the most appropriate venue
• Negotiate the contract for the venue rental
• Arrange for and negotiate the contract for any required furniture fixtures and equipment
• Arrange liquor licensing where necessary
• Arrange transportation as required
• Execute an event
• Create a post-mortem report inclusive of financial, variances, performance/service standard analysis and guest feedback