This course consists of a mixture of lecture and seminar, and practical application of techniques is done through exercises and project work.
| Class participation | 5-10% |
| Project(s) | 35-45% |
| Midterm | 20-25% |
| Assignments | 20-30% |
| Total | 100% |
Notes
At the end of the course, the successful student should be able to:
Textbooks and Materials to be Purchased by Students
Zikmund, William G., Bodur, H. Onur. Effective Marketing Research in Canada, Latest Canadian Ed. Thomson Nelson (Thomson Canada Limited) or equivalent.
Leonard, Thomas L. Study Guide: Experiencing Marketing Research - A Student Project Manual, Latest Ed. Fort Worth, Texas: The Dryden Press or equivalent.
MARK 1120 and CSIS 1190 and (CMNS 1115 or any English UT course)
OR MARK 1120 AND currently active in one of the following:
Post-Degree Diploma in Marketing or
Post-Degree Diploma in Sales or
Post-Degree Diploma in International Business Management or
Post-Baccalaureate Diploma in International Supply Chain Management or
Post-Degree Diploma in Hospitality Marketing
No corequisite courses.
No equivalent courses.
| Institution | Transfer Details | Effective Dates |
|---|---|---|
| Camosun College (CAMO) | CAMO MARK 210 (3) | 2020/01/01 to - |
| Capilano University (CAPU) | CAPU BMKT 360 (3) | 2014/09/01 to - |
| Langara College (LANG) | LANG MARK 2100 (3) | 2012/01/01 to 2015/08/31 |
| Langara College (LANG) | LANG MARK 2XXX (3) | 2015/09/01 to - |
| Trinity Western University (TWU) | TWU BUSI 2XX (3) | 2014/09/01 to - |