This course consists of a mixture of lecture and seminar, and practical application of techniques is done through exercises and project work.
| Class participation | 5-10% |
| Project(s) | 35-45% |
| Midterm | 20-25% |
| Assignments | 20-30% |
| Total | 100% |
Notes
Students may conduct research as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans, which can require obtaining Informed Consent from participants and getting the approval of the Douglas College Research Ethics Board prior to conducting the research.
At the end of the course, the successful student should be able to:
Textbooks and Materials to be Purchased by Students
Zikmund, William G., Bodur, H. Onur. Effective Marketing Research in Canada, Latest Canadian Ed. Thomson Nelson (Thomson Canada Limited) or equivalent.
Leonard, Thomas L. Study Guide: Experiencing Marketing Research - A Student Project Manual, Latest Ed. Fort Worth, Texas: The Dryden Press or equivalent.
MARK 1120 and CSIS 1190 and (CMNS 1115 or any English UT course)
OR MARK 1120 AND currently active in one of the following:
Post-Degree Diploma in Marketing or
Post-Degree Diploma in Sales or
Post-Degree Diploma in International Business Management or
Post-Baccalaureate Diploma in International Supply Chain Management or
Post-Degree Diploma in Hospitality Marketing
Courses listed here must be completed either prior to or simultaneously with this course:
Courses listed here are equivalent to this course and cannot be taken for further credit:
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.
| Institution | Transfer Details | Effective Dates |
|---|---|---|
| Camosun College (CAMO) | CAMO MARK 210 (3) | 2020/01/01 to - |
| Capilano University (CAPU) | CAPU BMKT 360 (3) | 2014/09/01 to - |
| Langara College (LANG) | LANG MARK 2100 (3) | 2012/01/01 to 2015/08/31 |
| Langara College (LANG) | LANG MARK 2XXX (3) | 2015/09/01 to - |
| Trinity Western University (TWU) | TWU BUSI 2XX (3) | 2014/09/01 to - |