Applicants must meet the admission requirements listed below:
- General College Admission Requirements
- Applicants must have an undergraduate degree from a recognized post-secondary institution in Canada or an equivalent credential from an approved institution of a different country. Any applicant who earned their credential in a language other than English must meet the Douglas College English language proficiency requirement.
Graduation Requirements For Students Completing By Summer 2023:
- Successful completion of 30 credits
- 70% (21 credits) of all coursework must be completed at Douglas College
- Courses used towards a previously received credential can be used to meet program requirements, but additional courses will need to be taken to replace these credits. Please contact program co-ordinator for approval of substitutions.
- A minimum program GPA of 2.00 is required
- A minimum of 15 Upper Level (3000-4000) credits required
- Time limit to complete program graduation requirements: four (4) years
Graduation Requirements For Students Completing After Summer 2023:
- Successful completion of 30 credits
- 50% (15 credits) of all coursework must be completed at Douglas College
- Courses used towards a previously received credential can be used to meet program requirements, but additional courses will need to be taken to replace these credits. Please contact program co-ordinator for approval of substitutions.
- A minimum program GPA of 2.00 is required
- A minimum of 15 Upper Level (3000-4000) credits required
- Time limit to complete program graduation requirements: four (4) years
Course Requirements:
| Course Number | Course Title | Credits |
|
Required Courses: |
||
|
Introductory Marketing |
3.00 |
|
|
Personal Selling |
3.00 |
|
|
Customer Relationship Management |
3.00 |
|
|
Sales Management |
3.00 |
|
|
Professional Sales |
3.00 |
|
|
Select five courses from the following ten options (select four if you are doing MARK 4483 Practicum, three of which must be MARK 3340, MARK 4441, and MARK 4440): |
||
|
Buyer Behaviour |
3.00 |
|
|
e-Marketing |
3.00 |
|
|
International Marketing |
3.00 |
|
|
Non-profit Marketing |
3.00 |
|
|
Promotional Strategy |
3.00 |
|
|
Business Marketing |
3.00 |
|
|
Market Intelligence |
3.00 |
|
|
Marketing Strategy |
3.00 |
|
|
Marketing Research |
3.00 |
|
|
Select one of the following two options if you are wanting to do a Practicum: |
||
|
Marketing Practicum (taken in semester III) |
3.00 |
|
|
Experiential Learning & Internship |
9.00 |
|
|
Total Credits |
|
30.00 |
1 This course is no longer offered. Students interested in COBA 4880 may consider COBA 4885.