Instruction methods used will be lectures, seminar/discussions, case analyses as well as student presentations. This may be supplemented by appropriate videos, guest speakers and classroom activities. Some portions of this course may be available online.
Mid Term | 20-25% |
Assignments | 5-10% |
Final Exam | 20-25% |
Cases | 15-20% |
Term Project | 20-25% |
Participation | 5-10% |
Total | 100% |
Evaluation will be carried out in accordance with the Douglas College Evaluation Policy.
Students must achieve at least 50% on the combined non-group components in order to obtain credit for the course, with the 50% calculated on a weighted average basis.
Students must complete all projects, assignments and write all examinations in order to be eligible for a passing grade in the course.
Students may conduct research as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans, which can require obtaining Informed Consent from participants and getting the approval of the Douglas College Research Ethics Board prior to conducting the research.
At the end of the course, the successful student should be able to:
Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations, Walter Wymer Jr., Patricia Knowles & Roger Gomes, Sage publication latest edition, and/or other textbook(s) and/or other material(s) approved by the department.
No corequisite courses.
No equivalent courses.
This course is not required for any other course.
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.
Institution | Transfer Details | Effective Dates |
---|---|---|
Camosun College (CAMO) | CAMO MARK 3XX (3) | 2020/05/01 to - |
Camosun College (CAMO) | No credit | 2020/01/01 to 2020/04/30 |
Capilano University (CAPU) | CAPU BMKT 2XX (3) | 2011/09/01 to - |
Kwantlen Polytechnic University (KPU) | KPU MRKT 2XXX (3) | 2011/09/01 to - |
Langara College (LANG) | LANG MARK 2XXX (3) | 2011/09/01 to - |
Simon Fraser University (SFU) | SFU BUS 2XX (3) | 2011/09/01 to - |
Thompson Rivers University (TRU) | TRU BBUS 2XXX (3) | 2011/09/01 to - |
University of British Columbia - Vancouver (UBCV) | UBCV COMM 3rd (3) | 2011/09/01 to - |
University of Northern BC (UNBC) | UNBC COMM 2XX (3) | 2011/09/01 to - |
University of the Fraser Valley (UFV) | UFV BUS 2XX (3) | 2011/09/01 to - |
University of Victoria (UVIC) | UVIC COM 2XX (1.5) | 2011/09/01 to - |
Vancouver Island University (VIU) | VIU MARK 470 (3) | 2020/01/01 to - |