Marketing Strategy

Faculty
Commerce & Business Administration
Department
Marketing
Course Code
MARK 4440
Credits
3.00
Semester Length
15 Weeks X 4 Hours per Week = 60 Hours
Max Class Size
35
Method Of Instruction
Lecture
Seminar
Typically Offered
To be determined
Campus
Online

Overview

Course Description
This course is an advanced study of the marketing function. Using analytical techniques, emphasis is placed on analysis and solution of business problems. Special attention is given to planning and positioning strategies.
Course Content
  1. Gathering market intelligence
  2. Explaining the theory and practise of marketing strategy
  3. Analyzing customers, competition, and channels
  4. Developing positioning strategies
  5. Planning the marketing program
  6. Managing the marketing mix
Methods Of Instruction

Lectures will be used to introduce specific areas of study and to provide background information. Case studies will constitute the framework and focus of much of the course. Guest lecturers will complement the class sessions where possible.

Means of Assessment
Term tests  30%
Midterm examination           30%
Cases, projects  30%
Participation  10%
Total 100%

STUDENTS MUST COMPLETE ALL COMPONENTS OF THE COURSE TO OBTAIN CREDIT FOR THE COURSE.

Learning Outcomes

At the end of the course, the successful student should be able to:

  1. integrate all phases of marketing into a strategic planning focus
  2. demonstrate a problem-solving approach to marketing problems
  3. apply oral and written skills in project presentations
Textbook Materials

Textbooks and Materials to be Purchased by Students

 

Mullins, Walker, Boyd & Larreche; Marketing Management, Latest Ed. New York NY, McGrawHill Irwin 2006 or equivalent

Requisites

Prerequisites

MARK 1120 and (BUSN 1330 or FINC 1231) and CSIS 1190 and (CMNS 1115 or any English UT course)

OR MARK 1120 AND currently active in one of the following:

Post-Degree Diploma in Marketing or
Post-Degree Diploma in Sales or
Post-Degree Diploma in Hospitality Marketing

Corequisites

No corequisite courses.

Equivalencies

No equivalent courses.

Requisite for

Course Guidelines

Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.

Course Transfers

Institution Transfer Details Effective Dates
Camosun College (CAMO) CAMO MARK 433 (3) 2020/05/01 to -
Capilano University (CAPU) CAPU BMKT 365 (3) 2004/09/01 to -
Kwantlen Polytechnic University (KPU) KPU MRKT 2333 (3) 2004/09/01 to -
Langara College (LANG) LANG MARK 2XXX (3) 2008/05/01 to -
Simon Fraser University (SFU) SFU BUS 1XX (3) 2004/09/01 to -
Thompson Rivers University (TRU) TRU BBUS 2XXX (3) 2011/09/01 to -
Trinity Western University (TWU) TWU BUSI 2XX (3) 2014/09/01 to -
University of British Columbia - Vancouver (UBCV) UBCV COMM 2nd (3) 2004/09/01 to -
University of the Fraser Valley (UFV) UFV BUS 1XX (3) 2004/09/01 to 2009/12/31
University of the Fraser Valley (UFV) UFV BUS 425 (3) 2010/01/01 to -
Vancouver Island University (VIU) VIU MARK 460 (3) 2020/01/01 to -

Course Offerings

Fall 2020

CRN
Days
Dates
Start Date
End Date
Instructor
Status
Location
32732
Tue
08-Sep-2020
- 07-Dec-2020
08-Sep-2020
07-Dec-2020
Cornford
Michael
Full
Online
This course will include synchronous on-line activities. Students should plan to be available on-line at scheduled course times. Access to computer with reliable internet, webcam and speakers/mic or headset will be required
Max
Enrolled
Remaining
Waitlist
35
35
0
0
Days
Building
Room
Time
Tue
18:30 - 21:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
Location
33129
Mon Wed
08-Sep-2020
- 07-Dec-2020
08-Sep-2020
07-Dec-2020
Cornford
Michael
Open
Online
This course will include synchronous on-line activities. Students should plan to be available on-line at scheduled course times. Access to computer with reliable internet, webcam and speakers/mic or headset will be required
Max
Enrolled
Remaining
Waitlist
35
23
12
0
Days
Building
Room
Time
Mon Wed
16:30 - 18:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
Location
36915
08-Sep-2020
- 08-Dec-2020
08-Sep-2020
08-Dec-2020
Larson
Matthew
Full
Online
Max
Enrolled
Remaining
Waitlist
0
0
0
0