- Gathering market intelligence
- Explaining the theory and practise of marketing strategy
- Analyzing customers, competition, and channels
- Developing positioning strategies
- Planning the marketing program
- Managing the marketing mix
Lectures will be used to introduce specific areas of study and to provide background information. Case studies will constitute the framework and focus of much of the course. Guest lecturers will complement the class sessions where possible.
STUDENTS MUST COMPLETE ALL COMPONENTS OF THE COURSE TO OBTAIN CREDIT FOR THE COURSE.
Students may conduct research as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans, which can require obtaining Informed Consent from participants and getting the approval of the Douglas College Research Ethics Board prior to conducting the research.
At the end of the course, the successful student should be able to:
- integrate all phases of marketing into a strategic planning focus
- demonstrate a problem-solving approach to marketing problems
- apply oral and written skills in project presentations
Textbooks and Materials to be Purchased by Students
Mullins, Walker, Boyd & Larreche; Marketing Management, Latest Ed. New York NY, McGrawHill Irwin 2006 or equivalent
OR MARK 1120 AND currently active in one of the following:
Post-Degree Diploma in Marketing or
Post-Degree Diploma in Sales or
Post-Degree Diploma in Hospitality Marketing
No corequisite courses.
No equivalent courses.
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.
|Institution||Transfer Details||Effective Dates|
|Camosun College (CAMO)||CAMO MARK 433 (3)||2020/05/01 to -|
|Capilano University (CAPU)||CAPU BMKT 365 (3)||2004/09/01 to -|
|Kwantlen Polytechnic University (KPU)||KPU MRKT 2333 (3)||2004/09/01 to -|
|Langara College (LANG)||LANG MARK 2XXX (3)||2008/05/01 to -|
|Simon Fraser University (SFU)||SFU BUS 1XX (3)||2004/09/01 to -|
|Thompson Rivers University (TRU)||TRU BBUS 2XXX (3)||2011/09/01 to -|
|Trinity Western University (TWU)||TWU BUSI 2XX (3)||2014/09/01 to -|
|University of British Columbia - Vancouver (UBCV)||UBCV COMM 2nd (3)||2004/09/01 to -|
|University of the Fraser Valley (UFV)||UFV BUS 1XX (3)||2004/09/01 to 2009/12/31|
|University of the Fraser Valley (UFV)||UFV BUS 425 (3)||2010/01/01 to -|
|Vancouver Island University (VIU)||VIU MARK 460 (3)||2020/01/01 to -|