Digital Marketing Institute Programs

Get up to $3,500 in funding

This program is eligible for the StrongerBC future skills grant. Apply for the grant through EducationPlannerBC.

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Instructor-led | globally recognized | future-focused

Douglas College Continuing Education, in partnership with the Digital Marketing Institute (DMI), the global authority in digital marketing certification, is proud to offer two specialized instructor-led programs:

  • Certification in UX and Website Design

These dual-recognized programs prepare professionals to thrive in an evolving digital landscape. Upon successful completion, participants will receive:

  • A Digital Marketing Institute (DMI) certification
  • A Douglas College Statement of Successful Completion

Why earn your certification through Douglas College and DMI

The DMI curriculum is developed by its Global Industry Advisory Council, which includes senior leaders from Google, Meta, IBM, HubSpot, and other global brands. Courses are continuously updated to reflect current industry needs and anticipated skill demands.

What sets DMI apart:

  • Trusted by 330,000+ professionals across 100+ countries
  • 93% of alumni say DMI certification positively impacted their career
  • 74% of graduates received a salary increase
  • Access to the world’s largest digital marketing resource library with 2,000+ toolkits, templates, and short courses

Get certified!

Take your Digital Marketing Institute programs through Douglas College.

Fall 2025 schedule - Coming soon! 

Certified in UX and Website Design 

Course description

Learn how to design intuitive, high-performing websites using modern UX principles, SEO best practices, analytics, and AI-powered tools. Whether you're creating a new website or improving an existing one, you'll gain practical skills you can apply immediately.

Why take this course?

  • Learn practical UX and website design skills that today's employers value.
  • Build websites that are intuitive, accessible, and optimized for users and search engines.
  • Gain hands-on knowledge you can apply immediately in your current role or business.
Instructor:Dave Keighron
CRN:31169
Dates:Monday to Friday, September 21 to October 2, 2026
Times:6 PM to 9 PM
Fee:$1,799
Register:Phone 604-527-5472 to register. 

What you’ll learn

  • UX principles and user-centered website design
  • Website planning, information architecture, and wireframing
  • Graphic design fundamentals for digital content
  • Search Engine Optimization (SEO) and website performance
  • Google Analytics and interpreting user behaviour
  • AI tools to improve design workflows and productivity
  • Best practices for accessibility and mobile-first design

Course Modules

  1. Website Design & Problem Solving
  2. UX Design & eCommerce
  3. Graphic Design & Creative Skills
  4. SEO for Websites
  5. Website Analytics & Project Management

Ideal for

This course is ideal for:

  • Marketing and communications professionals
  • Small business owners and entrepreneurs
  • Web and graphic designers looking to strengthen UX skills
  • Anyone interested in building modern, user-friendly websites
  • Professionals seeking to expand their digital marketing skillset

Earn an Industry-Recognized Credential

Upon successful completion, participants receive the Digital Marketing Institute (DMI) Associate Certificate in UX and Website Design, along with six months of DMI Professional Membership.

 

 

Program offerings

Course description

Set up a dynamic social media presence and learn how to influence the customer journey across every key social platform. This course teaches you how to engage audiences, build communities, and create compelling campaigns using best practices and AI-powered tools.
 

Check back soon for dates! 
 

What you’ll learn

  • Platform-specific strategies for Facebook, Instagram, TikTok, LinkedIn, YouTube, and more
  • How social algorithms work and how to work with them
  • Paid and organic campaign execution
  • Audience engagement, brand community building, and social commerce
  • AI tools for targeting, content planning, and analytics

Ideal for

Marketing professionals, content creators, communications specialists, brand managers, and small business owners seeking to specialize in social media marketing.

 

 

Course description

This advanced-level course empowers professionals to lead digital transformation through strategic thinking, marketing innovation, and team leadership. Learn how to build and execute AI-enhanced digital strategies that deliver real business results.


Check back soon for dates!
 

What you’ll learn

  • Digital strategy development and ROI-focused planning
  • AI-powered strategic forecasting and customer journey mapping
  • Stakeholder communications, team leadership, and decision-making
  • Campaign execution using data-driven insights and market research
  • Crafting digital audits, media plans, and marketing briefs

Ideal for

Senior marketers, consultants, business leaders, entrepreneurs, and anyone responsible for digital planning or leadership in their organization.

 


Program format and certification

Delivery mode: Instructor-led (live online / virtual)
Schedule: Evening (varies by intake)
Duration: TBD
Assessment: Online certification exam administered by DMI

You will receive:

  • A Digital Marketing Institute certification
  • A Douglas College Statement of Successful Completion
  • 6-month access to DMI’s Professional Member Hub
  • Downloadable toolkits, templates, and CPD-ready resources
  • Optional practice exams and study support

Get started

Accelerate your digital career with a dual-recognized credential that delivers practical impact and global credibility.
Email us at cereg@douglascollege.ca to learn more.