Digital Marketing Institute Programs

Future Skills Grant Funding No Longer Available for This Course

Instructor-led | globally recognized | future-focused

Douglas College Continuing Education, in partnership with the Digital Marketing Institute (DMI), the global authority in digital marketing certification, is proud to offer two specialized instructor-led programs:

  • Certification in UX and Website Design

These dual-recognized programs prepare professionals to thrive in an evolving digital landscape. Upon successful completion, participants will receive:

  • A Digital Marketing Institute (DMI) certification
  • A Douglas College Statement of Successful Completion

Why earn your certification through Douglas College and DMI

The DMI curriculum is developed by its Global Industry Advisory Council, which includes senior leaders from Google, Meta, IBM, HubSpot, and other global brands. Courses are continuously updated to reflect current industry needs and anticipated skill demands.

What sets DMI apart:

  • Trusted by 330,000+ professionals across 100+ countries
  • 93% of alumni say DMI certification positively impacted their career
  • 74% of graduates received a salary increase
  • Access to the world’s largest digital marketing resource library with 2,000+ toolkits, templates, and short courses

Get certified!

Take your Digital Marketing Institute programs through Douglas College.

Fall 2025 schedule - Coming soon! 

Program offerings

Course description

Create engaging, user-friendly websites that deliver exceptional digital experiences. Learn the fundamentals of user experience (UX), website design, SEO, analytics, and AI-powered tools to build websites that are intuitive, effective, and optimized for today's users.
 

Check back soon for dates! 
 

What you’ll learn

  • UX principles and user-centered website design
  • Website planning, SEO, and performance optimization
  • Graphic design and engaging digital content creation
  • Website analytics and user behavior insights
  • AI tools to enhance website design and workflow

Ideal for

Marketing professionals, communications specialists, entrepreneurs, small business owners, and anyone looking to build practical UX and website design skills.

 

 

Course description

Set up a dynamic social media presence and learn how to influence the customer journey across every key social platform. This course teaches you how to engage audiences, build communities, and create compelling campaigns using best practices and AI-powered tools.
 

Check back soon for dates! 
 

What you’ll learn

  • Platform-specific strategies for Facebook, Instagram, TikTok, LinkedIn, YouTube, and more
  • How social algorithms work and how to work with them
  • Paid and organic campaign execution
  • Audience engagement, brand community building, and social commerce
  • AI tools for targeting, content planning, and analytics

Ideal for

Marketing professionals, content creators, communications specialists, brand managers, and small business owners seeking to specialize in social media marketing.

 

 

Course description

This advanced-level course empowers professionals to lead digital transformation through strategic thinking, marketing innovation, and team leadership. Learn how to build and execute AI-enhanced digital strategies that deliver real business results.


Check back soon for dates!
 

What you’ll learn

  • Digital strategy development and ROI-focused planning
  • AI-powered strategic forecasting and customer journey mapping
  • Stakeholder communications, team leadership, and decision-making
  • Campaign execution using data-driven insights and market research
  • Crafting digital audits, media plans, and marketing briefs

Ideal for

Senior marketers, consultants, business leaders, entrepreneurs, and anyone responsible for digital planning or leadership in their organization.

 

Program format and certification

Delivery mode: Instructor-led (live online / virtual)
Schedule: Evening (varies by intake)
Duration: TBD
Assessment: Online certification exam administered by DMI

You will receive:

  • A Digital Marketing Institute certification
  • A Douglas College Statement of Successful Completion
  • 6-month access to DMI’s Professional Member Hub
  • Downloadable toolkits, templates, and CPD-ready resources
  • Optional practice exams and study support

Get started

Accelerate your digital career with a dual-recognized credential that delivers practical impact and global credibility.
Email us at cereg@douglascollege.ca to learn more.