Lectures, videos and readings will be used to introduce specific areas of study and to provide background information. Case studies will constitute the framework and focus of much of the course. Guest lecturers from the business marketing field will complement the class sessions where possible.
Evaluation will be carried out in accordance with the Douglas College Evaluation Policy.
This course focuses on developing in students a thorough understanding of what business marketing is, and introducing them to current best practices, along with the key tools, techniques and considerations that are used. At the end of the course, the successful student should be able to:
Textbooks and materials to be purchased by students:
Business Marketing Management: B2B by Hutt, Michael D. and Speh, Thomas W. Nelson Education latest edition and/or other textbook(s) and/or other materials as approved by the Department
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.
|Institution||Transfer Details||Effective Dates|
|Camosun College (CAMO)||CAMO MARK 465 (3)||2020/01/01 to -|
|Capilano University (CAPU)||CAPU BMKT 2XX (3)||2010/09/01 to -|
|Kwantlen Polytechnic University (KPU)||No credit||2010/09/01 to -|
|Langara College (LANG)||LANG MARK 2XXX (3)||2010/09/01 to -|
|Simon Fraser University (SFU)||SFU BUS 2XX (3)||2010/09/01 to -|
|Thompson Rivers University (TRU)||TRU MKTG 4490 (3)||2019/09/01 to -|
|Thompson Rivers University (TRU)||TRU BBUS 3XXX (3)||2010/09/01 to 2019/08/31|
|Trinity Western University (TWU)||TWU BUSI 2XX (3)||2014/09/01 to -|
|University of British Columbia - Okanagan (UBCO)||UBCO MGMT 2nd (3)||2010/09/01 to -|
|University of British Columbia - Vancouver (UBCV)||UBCV COMM 2nd (3)||2010/09/01 to -|
|University of Northern BC (UNBC)||UNBC COMM 2XX (3)||2010/09/01 to -|
|University of Victoria (UVIC)||UVIC COM 2XX (1.5)||2010/09/01 to -|
|Vancouver Island University (VIU)||VIU MARK 3rd (3)||2020/01/01 to -|