International Marketing

Faculty
Commerce & Business Administration
Department
Marketing
Course Code
MARK 3300
Credits
3.00
Semester Length
15 Weeks X 4 Hours per Week = 60 Hours
Max Class Size
35
Method Of Instruction
Lecture
Seminar
Typically Offered
To be determined
Campus
Online

Overview

Course Description
This course examines international marketing activities of firms operating in the global marketplace, and relates marketing to specific international conceptual and empirical issues. The course builds on the basic principles of marketing, marketing research, planning and strategy and explores their use in global applications. Particular emphasis is placed on gathering international market intelligence, identifying current issues impacting on organizations operating internationally, and developing competitive international marketing strategies. The course will explore differences in global environment in different cultures; the political, legal, and economic conditions that affect market entry strategies and marketing mix decisions; and the development of marketing plans for non-Canadian situations.
Course Content
  1. Nature, scope, challenge and functions of international marketing
  2. International trade – the environment, the players, and the dynamics
  3. International market assessment, analysis and marketing research
  4. Legal, economic, cultural, financial and political environment of international marketing
  5. Decisions, analysis and investment strategies for entering international markets
  6. The specific case for foreign direct investment
  7. Developing and adapting products for international markets
  8. Emerging markets, world market regions and market agreements
  9. International communications
  10. Promotion considerations and strategies
  11. Business customs and environments
  12. Export and global pricing strategies
  13. Distribution strategies and logistics for the international marketplace
  14. Marketing of services globally
  15. Exporting, logistics, international marketing channels and organization
  16. E-commerce, E-marketing, and Web-based Marketing Technologies
  17. Dealing with international customers, partners, regulators and governments
  18. Developing a global vision and perspective
Methods Of Instruction

A variety of pedagogical methods will be used in this course.  They will include: lectures, group and class discussions, case discussions and presentations, guest speakers, web analysis and audio-visuals.

Means of Assessment
Major Term Project  20%
Cases (2 - 4)  20%
Class Participation  10%
Article Presentation  10%
Midterm Examination   20%
Final Examination  20%
Total 100%
Learning Outcomes

The student will be able to:

  1. develop a general overview and understanding of international marketing;
  2. identify and analyze the marketing environment unique to various key nations;
  3. illustrate marketing techniques and strategies necessary to compete in the global market place;
  4. compare and contrast the global marketing strategies of multi-national enterprises with typical strategies of small-to medium-sized businesses.
  5. address global issues and describe concepts relevant to all international marketers
  6. generate an approach for identifying and analyzing the key cultural and environmental characteristics of any nation or global region
  7. understand international marketing management from a global perspective
Textbook Materials

Textbooks and Materials to be Purchased by Students

International Marketing, latest Canadian Edition
Authors: Philip Cateora; John Graham; Edward Bruning;
McGraw Hill (Canadian Higher Education) or similar resource

Global Marketing: Foreign Entry, Local Marketing, and Global Management
Author: Johny Johansson;
McGraw Hill (Canadian Higher Education), latest edition or similar resource

Requisites

Prerequisites

Corequisites

No corequisite courses.

Equivalencies

No equivalent courses.

Requisite for

This course is not required for any other course.

Course Guidelines

Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.

Course Transfers

Institution Transfer Details Effective Dates
Camosun College (CAMO) CAMO BUS 360 (3) 2020/05/01 to -
Camosun College (CAMO) No credit 2020/01/01 to -
Camosun College (CAMO) No credit 2020/01/01 to 2020/04/30
Capilano University (CAPU) CAPU IBUS 357 (3) 2004/09/01 to -
Kwantlen Polytechnic University (KPU) KPU MRKT 2455 (3) 2004/09/01 to -
Langara College (LANG) LANG INTB 2XXX (3) 2008/05/01 to -
Simon Fraser University (SFU) SFU BUS 2XX (3) 2008/05/01 to -
Simon Fraser University (SFU) SFU BUS 1XX (3) 2004/09/01 to 2008/04/30
Thompson Rivers University (TRU) TRU ADMN 2XX (3), OL 2008/05/01 to 2010/12/31
Thompson Rivers University (TRU) TRU BBUS 3XXX (3) 2010/09/01 to -
Thompson Rivers University (TRU) TRU BBUS 3XX (3) 2008/05/01 to 2010/08/31
Thompson Rivers University (TRU) TRU BBUS 2XXX (3), OL 2011/01/01 to -
Thompson Rivers University (TRU) Individual assessment, OL; No credit 2004/09/01 to 2008/04/30
Trinity Western University (TWU) No credit 2004/09/01 to -
University of British Columbia - Okanagan (UBCO) No credit 2005/05/01 to -
University of British Columbia - Vancouver (UBCV) UBCV COMM 2nd (3) 2004/09/01 to -
University of Northern BC (UNBC) UNBC COMM 2XX (3) 2004/09/01 to -
University of the Fraser Valley (UFV) UFV BUS 421 (3) 2004/09/01 to -
University of Victoria (UVIC) UVIC IB 301 (1.5) 2008/05/01 to -
University of Victoria (UVIC) No credit 2004/09/01 to 2008/04/30
Vancouver Island University (VIU) VIU MARK 368 (3) 2013/09/01 to -

Course Offerings

Fall 2020

CRN
Days
Dates
Start Date
End Date
Instructor
Status
Location
33544
Tue Thu
08-Sep-2020
- 07-Dec-2020
08-Sep-2020
07-Dec-2020
Wamser
Anja Lina
Full
Online
This course will include synchronous on-line activities. Students should plan to be available on-line at scheduled course times. Access to computer with reliable internet, webcam and speakers/mic or headset will be required
Max
Enrolled
Remaining
Waitlist
35
36
-1
0
Days
Building
Room
Time
Tue Thu
10:30 - 12:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
Location
36259
Tue Thu
08-Sep-2020
- 07-Dec-2020
08-Sep-2020
07-Dec-2020
Atun
Leyvi
Open
Online
This course will include synchronous on-line activities. Students should plan to be available on-line at scheduled course times. Access to computer with reliable internet, webcam and speakers/mic or headset will be required
Max
Enrolled
Remaining
Waitlist
35
28
7
0
Days
Building
Room
Time
Tue Thu
12:30 - 14:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
Location
36452
Tue
08-Sep-2020
- 07-Dec-2020
08-Sep-2020
07-Dec-2020
Hakak
Benny
Open
Online
This course will include synchronous on-line activities. Students should plan to be available on-line at scheduled course times. Access to computer with reliable internet, webcam and speakers/mic or headset will be required
Max
Enrolled
Remaining
Waitlist
35
31
4
0
Days
Building
Room
Time
Tue
9:30 - 12:20