The course will use a blend of lectures, student presentations and an integrative term project. Role play scenarios will also be used. Self and peer evaluations will be used to supplement instructor evaluation.
Evaluation will be carried out in accordance with the Douglas College Evaluation Policy.
Students must complete all projects, presentations and write all examinations in order to be eligible for a passing grade in the course.
Students may conduct research as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans, which can require obtaining Informed Consent from participants and getting the approval of the Douglas College Research Ethics Board prior to conducting the research.
At the end of the course, the successful student should be able to:
Textbooks and Materials to be Purchased by Students
Manning, Reece, et al. Selling Today: Building Quality Partnerships, Prentice Hall, latest Canadian edition and/or other textbook(s) and/or other materials as approved by the Department.
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.
|Institution||Transfer Details||Effective Dates|
|Athabasca University (AU)||AU MKTG 3XX (3)||2013/01/01 to -|
|Camosun College (CAMO)||CAMO MARK 235 (3)||2013/01/01 to -|
|Capilano University (CAPU)||CAPU BMKT 263 (3) or CAPU TOUR 205 (3)||2004/09/01 to -|
|Kwantlen Polytechnic University (KPU)||KPU MRKT 2360 (3)||2008/01/01 to 2015/12/31|
|Kwantlen Polytechnic University (KPU)||KPU MRKT 2XXX (3)||2016/01/01 to -|
|Langara College (LANG)||LANG MARK 1200 (3)||2008/01/01 to -|
|Okanagan College (OC)||OC BUAD 176 (3)||2018/09/01 to -|
|Simon Fraser University (SFU)||SFU BUS 2XX (3)||2008/01/01 to -|
|Thompson Rivers University (TRU)||TRU MKTG 2XXX (3)||2015/05/01 to -|
|Thompson Rivers University (TRU)||TRU BBUS 3450 (3)||2010/09/01 to 2015/04/30|
|Thompson Rivers University (TRU)||TRU ADMN 345 (3), OL||2008/01/01 to 2010/12/31|
|Thompson Rivers University (TRU)||TRU BBUS 2XXX (3), May not take TRU BBUS 3451 for additional credit., OL||2012/09/01 to -|
|Thompson Rivers University (TRU)||TRU BBUS 3451 (3), OL||2011/01/01 to 2012/08/31|
|Thompson Rivers University (TRU)||TRU BBUS 345 (3)||2008/01/01 to 2010/08/31|
|Trinity Western University (TWU)||TWU BUSI 2XX (3)||2009/05/01 to -|
|University of British Columbia - Okanagan (UBCO)||UBCO MGMT 2nd (3)||2008/01/01 to -|
|University of British Columbia - Vancouver (UBCV)||UBCV COMM 2nd (3)||2008/01/01 to -|
|University of the Fraser Valley (UFV)||UFV BUS 221 (3)||2008/01/01 to -|
|University of Victoria (UVIC)||No credit||2008/01/01 to -|
|Vancouver Island University (VIU)||VIU MARK 362 (3)||2013/09/01 to -|
|Vancouver Island University (VIU)||VIU MARK 2nd (3)||2008/01/01 to 2013/08/31|