Focus of this course is a practical project, done in the business community. Class time will be limited, and will focus on project management techniques and student group problem solving. Students will share their experiences, challenges and recommendations with the class. Field work and student-directed learning will constitute the principal activity undertaken throughout the course. Student groups will meet and/or interact regularly with the instructor as required.
| Group Participation | 10% |
| Project | 20% |
| Project Managment | 20% |
| Project Evaluation | 20% |
| Final Report | 20% |
| Client Evaluation of Overall Project | 10% |
| Total | 100% |
STUDENTS MUST COMPLETE ALL COMPONENTS OF THE COURSE TO OBTAIN CREDIT FOR THE COURSE.
At the end of the course, the successful student should be able to:
Textbooks and Materials to be Purchased by Students
Dickson, Peter. Marketing Management, Latest Ed. Fort Worth, Texas: The Dryden Press. or equivalent
Hiebing, R. The Successful Marketing Plan, Latest Ed. NTC Publishing Group or similar resource for marketing planning.
Zikmund, William G. Exploring Marketing Research, Latest Ed. Fort Worth
Texas: The Dryden Press. or equivalent
| Institution | Transfer Details | Effective Dates |
|---|---|---|
| Camosun College (CAMO) | No credit | 2020/01/01 to - |
| Kwantlen Polytechnic University (KPU) | No credit | 2008/05/01 to - |
| Simon Fraser University (SFU) | No credit | 2004/09/01 to - |
| Thompson Rivers University (TRU) | No credit | 2008/05/01 to - |
| University of Northern BC (UNBC) | No credit | 2004/09/01 to - |
| University of the Fraser Valley (UFV) | UFV BUS 2XX (3) | 2004/09/01 to 2008/04/30 |
| University of the Fraser Valley (UFV) | UFV BUS 492 (3) | 2008/05/01 to - |
| University of Victoria (UVIC) | UVIC COM 3XX (1.5) | 2008/05/01 to - |
| Vancouver Island University (VIU) | VIU MARK 491 (3) | 2020/01/01 to - |