Focus of this course is a practical project, done in the business community. Class time will be limited, and will focus on project management techniques and student group problem solving. Students will share their experiences, challenges and recommendations with the class. Field work and student-directed learning will constitute the principal activity undertaken throughout the course. Student groups will meet and/or interact regularly with the instructor as required.
| Group Participation | 10% |
| Project | 20% |
| Project Managment | 20% |
| Project Evaluation | 20% |
| Final Report | 20% |
| Client Evaluation of Overall Project | 10% |
| Total | 100% |
STUDENTS MUST COMPLETE ALL COMPONENTS OF THE COURSE TO OBTAIN CREDIT FOR THE COURSE.
Students may conduct research as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans, which can require obtaining Informed Consent from participants and getting the approval of the Douglas College Research Ethics Board prior to conducting the research.
At the end of the course, the successful student should be able to:
Textbooks and Materials to be Purchased by Students
Dickson, Peter. Marketing Management, Latest Ed. Fort Worth, Texas: The Dryden Press. or equivalent
Hiebing, R. The Successful Marketing Plan, Latest Ed. NTC Publishing Group or similar resource for marketing planning.
Zikmund, William G. Exploring Marketing Research, Latest Ed. Fort Worth
Texas: The Dryden Press. or equivalent
MARK 3340 and MARK 4441 and MARK 4440
OR MARK 4441 and MARK 4440 AND currently active in Post-Degree Diploma in Hospitality Marketing
Courses listed here must be completed either prior to or simultaneously with this course:
Courses listed here are equivalent to this course and cannot be taken for further credit:
This course is not required for any other course.
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.
| Institution | Transfer Details | Effective Dates |
|---|---|---|
| Camosun College (CAMO) | No credit | 2020/01/01 to - |
| Kwantlen Polytechnic University (KPU) | No credit | 2008/05/01 to - |
| Simon Fraser University (SFU) | No credit | 2004/09/01 to - |
| Thompson Rivers University (TRU) | No credit | 2008/05/01 to - |
| University of Northern BC (UNBC) | No credit | 2004/09/01 to - |
| University of the Fraser Valley (UFV) | UFV BUS 2XX (3) | 2004/09/01 to 2008/04/30 |
| University of the Fraser Valley (UFV) | UFV BUS 492 (3) | 2008/05/01 to - |
| University of Victoria (UVIC) | UVIC COM 3XX (1.5) | 2008/05/01 to - |
| Vancouver Island University (VIU) | VIU MARK 491 (3) | 2020/01/01 to - |