The course will involve a blend of lectures, discussions, videos, on-line activities, and seminars. Presentations by students and team activities are an integral part of the course.
|Projects & Presentations (2-4)||50%|
STUDENTS MUST COMPLETE ALL COMPONENTS OF THE COURSE TO OBTAIN CREDIT FOR THE COURSE.
Students may conduct research as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans, which can require obtaining Informed Consent from participants and getting the approval of the Douglas College Research Ethics Board prior to conducting the research.
At the end of the course, the successful student should be able to:
Textbooks and Materials to be Purchased by Students
Belch, G.E., Belch, M.A. and Guolla, MA. Advertising and Promotion, Latest Canadian Ed. McGraw Hill or equivalent.
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.
|Institution||Transfer Details||Effective Dates|
|Camosun College (CAMO)||CAMO MARK 340 (3)||2020/05/01 to -|
|Camosun College (CAMO)||No credit||2020/01/01 to 2020/04/30|
|Capilano University (CAPU)||CAPU BMKT 261 (3)||2004/09/01 to -|
|Kwantlen Polytechnic University (KPU)||KPU MRKT 2XXX (3)||2008/05/01 to -|
|Langara College (LANG)||LANG MARK 2400 (3)||2012/01/01 to -|
|Langara College (LANG)||LANG MARK 1250 (3)||2006/09/01 to 2011/12/31|
|Simon Fraser University (SFU)||SFU BUS 1XX (3)||2004/09/01 to 2008/04/30|
|Simon Fraser University (SFU)||SFU BUS 2XX (3)||2008/05/01 to -|
|Thompson Rivers University (TRU)||TRU MKTG 3XXX (3)||2010/09/01 to -|
|Thompson Rivers University (TRU)||TRU BBUS 3XX (3)||2008/05/01 to 2010/08/31|
|Trinity Western University (TWU)||TWU BUSI 2XX (3)||2014/09/01 to -|
|University of British Columbia - Okanagan (UBCO)||UBCO ELEV 2nd (3)||2009/05/01 to -|
|University of British Columbia - Okanagan (UBCO)||UBCO ARTS 2nd (3)||2005/05/01 to 2009/04/30|
|University of British Columbia - Vancouver (UBCV)||UBCV COMM 3rd (3)||2004/09/01 to -|
|University of Northern BC (UNBC)||UNBC COMM 2XX (3)||2004/09/01 to -|
|University of the Fraser Valley (UFV)||UFV BUS 223 (3)||2008/05/01 to 2017/04/30|
|University of the Fraser Valley (UFV)||UFV BUS 1XX (3)||2004/09/01 to 2008/04/30|
|University of Victoria (UVIC)||UVIC COM 2XX (1.5)||2004/09/01 to -|
|Vancouver Island University (VIU)||VIU MARK 325 (3)||2020/01/01 to -|