- The concept of integrated marketing communications (IMC).
- How advertising, sales promotions, public relations and personal selling inter-relate, and how each functions.
- The consumer, both individual and organizational, in the marketing communications concept.
- How the communications process works.
- Establishing communications objectives, plans and budgets.
- Creative strategy, planning and development.
- Evaluation of the various media forms, and identifications of their use.
- Direct marketing and Internet considerations, as well as other media and communication vehicles.
- Monitoring, evaluating and measuring effectiveness of the promotional program.
- Global communications considerations and issues.
- Social, ethical and economic issues and aspects of communications planning.
The course will involve a blend of lectures, discussions, videos, on-line activities, and seminars. Presentations by students and team activities are an integral part of the course.
|Projects & Presentations (2-4)||50%|
STUDENTS MUST COMPLETE ALL COMPONENTS OF THE COURSE TO OBTAIN CREDIT FOR THE COURSE.
Students may conduct research as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans, which can require obtaining Informed Consent from participants and getting the approval of the Douglas College Research Ethics Board prior to conducting the research.
At the end of the course, the successful student should be able to:
- demonstrate an understanding of the nature and process of communications;
- evaluate various promotional techniques and how they integrate with one another;
- set promotional objectives
- plan and budget a promotional campaign
- design integrated marketing communications tools
- apply promotional techniques appropriate to the marketing challenge at hand
Textbooks and Materials to be Purchased by Students
Belch, G.E., Belch, M.A. and Guolla, MA. Advertising and Promotion, Latest Canadian Ed. McGraw Hill or equivalent.
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.
These are for current course guidelines only. For a full list of archived courses please see https://www.bctransferguide.ca
|Institution||Transfer Details for MARK 3340|
|BC Institute of Technology (BCIT)||BCIT MKTG 2202 (4)|
|Camosun College (CAMO)||CAMO MARK 340 (3)|
|Capilano University (CAPU)||CAPU BMKT 261 (3)|
|Kwantlen Polytechnic University (KPU)||KPU MRKT 2XXX (3)|
|Langara College (LANG)||LANG MARK 2400 (3)|
|Simon Fraser University (SFU)||SFU BUS 2XX (3)|
|Thompson Rivers University (TRU)||TRU MKTG 3XXX (3)|
|Trinity Western University (TWU)||TWU BUSI 2XX (3)|
|University of British Columbia - Okanagan (UBCO)||UBCO ELEV 2nd (3)|
|University of British Columbia - Vancouver (UBCV)||UBCV COMM 3rd (3)|
|University of Northern BC (UNBC)||UNBC COMM 2XX (3)|
|University of Victoria (UVIC)||UVIC COM 2XX (1.5)|
|Vancouver Island University (VIU)||VIU MARK 325 (3)|