This course will be studied through lectures, videos, case studies, workshops, guest lecturers, group discussions, computer applications, and industry-related projects.
|Case presentations, homework assignments, class participation||15%|
|Assignments (2 - 4)||40%|
STUDENTS MUST COMPLETE ALL COMPONENTS OF THE COURSE TO OBTAIN CREDIT FOR THE COURSE.
At the end of the course, the successful student should be able to:
Textbooks and Materials to be Purchased by Students
Chaffey, Dave et al. Internet Marketing, Latest Ed. Pearson Education (or equivalent)
OR MARK 1120 AND currently active in one of the following:
Post-Degree Diploma in Marketing or
Post-Degree Diploma in Sales or
Post-Degree Diploma in Hospitality Marketing or
Post Baccalaureate Diploma in Hospitality Services Management
No corequisite courses.
No equivalent courses.
This course is not required for any other course.
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.
|Institution||Transfer Details||Effective Dates|
|Camosun College (CAMO)||CAMO MARK 440 (3)||2020/01/01 to -|
|Capilano University (CAPU)||CAPU BMKT 369 (3)||2003/05/01 to -|
|Kwantlen Polytechnic University (KPU)||KPU MRKT 2111 (3)||2008/01/01 to -|
|Langara College (LANG)||LANG MARK 2XXX (3)||2008/01/01 to -|
|Simon Fraser University (SFU)||SFU BUS 2XX (3)||2008/01/01 to -|
|Thompson Rivers University (TRU)||TRU BBUS 3XXX (3)||2010/09/01 to -|
|Thompson Rivers University (TRU)||TRU BBUS 3XX (3)||2008/01/01 to 2010/08/31|
|Trinity Western University (TWU)||TWU BUSI 2XX (3)||2014/09/01 to -|
|University of British Columbia - Okanagan (UBCO)||UBCO MGMT 2nd (3)||2013/09/01 to -|
|University of British Columbia - Vancouver (UBCV)||UBCV COMM 2nd (3)||2013/09/01 to -|
|University of the Fraser Valley (UFV)||UFV BUS 390G (3)||2008/01/01 to 2008/08/31|
|University of Victoria (UVIC)||UVIC COM 4XX (1.5), Cannot take UVIC COM 415 for credit.||2008/01/01 to -|
|Vancouver Island University (VIU)||VIU MARK 430 (3)||2020/01/01 to -|