The course will involve a blend of lectures, discussions, videos, cases, on-line activities, and seminars. Presentations by students are an integral part of the course.
|Individual Assignments (at least 2)||20%|
|Industry overview project||10%|
|Course sales project||40%|
|Tests & Final examination||20%|
STUDENTS MUST COMPLETE ALL COMPONENTS OF THE COURSE TO OBTAIN CREDIT FOR THE COURSE.
At the end of the course, the successful student should be able to:
Textbooks and Materials to be Purchased by Students
Friedman, W. (2004). Birth of a salesman. Cambridge MA: Harvard University Press
Dugdale, K., Lambert, D. (2007). Smarter Selling. Harlow UK: Prentice Hall
Weissman, J., (2009).The Power Presenter. Hoboken NJ: Wiley
Or other texts as selected by the Instructor
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.
|Institution||Transfer Details||Effective Dates|
|Athabasca University (AU)||AU MKTG 3XX (3)||2011/05/01 to -|
|Capilano University (CAPU)||CAPU BMKT 263 (3)||2016/05/01 to -|
|Kwantlen Polytechnic University (KPU)||KPU MRKT 2360 (3)||2011/05/01 to -|
|Langara College (LANG)||LANG MARK 2XXX (3)||2011/05/01 to -|
|Simon Fraser University (SFU)||No credit||2011/05/01 to -|
|Thompson Rivers University (TRU)||TRU BBUS 3XXX (3)||2011/05/01 to -|
|University of British Columbia - Okanagan (UBCO)||No credit||2011/05/01 to -|
|University of British Columbia - Vancouver (UBCV)||No credit||2011/05/01 to -|
|University of the Fraser Valley (UFV)||UFV BUS 322 (3)||2011/05/01 to -|
|University of Victoria (UVIC)||No credit||2011/05/01 to -|