Professional Sales

Commerce & Business Administration
Course Code
MARK 4390
Semester Length
14 Weeks X 4 Hours per Week = 56 Hours
Max Class Size
Method Of Instruction
Typically Offered
To be determined
New Westminster


Course Description
Marketing 4390 is an advanced course in professional selling. Emphasis will be placed on the development of skills in qualifying sales opportunities, self-management, negotiation and the preparation of sales proposals and presentations. Students will explore the nuances of selling to multiple buyers and complicated sales situations. As part of the course work, the students will be assigned to a real-life professional selling project with a local non-profit organization where they will be responsible for managing the sales process for a select number of prospects.
Course Content
  1. The history of modern selling
  2. The complete sales process
  3. Skills and practice of presentation skills
  4. Sales field work with a not-for-profit organization
  5. Investigating industries and their sales methodologies
  6. Ethics and their role in professional selling
  7. Requests For Proposals and institutional selling, particularly in the public sector
Methods Of Instruction

The course will involve a blend of lectures, discussions, videos, cases, on-line activities, and seminars.  Presentations by students are an integral part of the course.

Means of Assessment
Individual Assignments (at least 2)   20%
Industry overview project  10%
Course sales project  40%
Tests & Final examination  20%
Course participation  10%
Total 100%


Learning Outcomes

At the end of the course, the successful student should be able to:

  1. Explain the various components of the sales process and buying process.
  2. Describe the ebbs and flows of a professional salesperson (dealing with rejection and objections as well as the positives of completing a successful sales engagement). 
  3. Verify whether professional sales is a career path they will consider upon completion of their studies at the College.
  4. Demonstrate a historical understanding of the evolution of professional selling in North America with a focus on the proper role of ethics in relationship and partnership selling. 
  5. Discuss the Request For Proposal (RFP) process as a part of organization to organization (B2B) selling.
Textbook Materials

Textbooks and Materials to be Purchased by Students

Friedman, W. (2004). Birth of a salesman. Cambridge MA: Harvard University Press

Dugdale, K., Lambert, D. (2007). Smarter Selling. Harlow UK: Prentice Hall

Weissman, J., (2009).The Power Presenter. Hoboken NJ: Wiley

Or other texts as selected by the Instructor



MARK 1120 (Introductory Marketing) and MARK 2150 (Personal Selling) or permission of instructor


No corequisite courses.


No equivalent courses.

Requisite for

This course is not required for any other course.

Course Guidelines

Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.

Course Transfers

Institution Transfer Details Effective Dates
Athabasca University (AU) AU MKTG 3XX (3) 2011/05/01 to -
Capilano University (CAPU) CAPU BMKT 263 (3) 2016/05/01 to -
Kwantlen Polytechnic University (KPU) KPU MRKT 2360 (3) 2011/05/01 to -
Langara College (LANG) LANG MARK 2XXX (3) 2011/05/01 to -
Simon Fraser University (SFU) No credit 2011/05/01 to -
Thompson Rivers University (TRU) TRU BBUS 3XXX (3) 2011/05/01 to -
University of British Columbia - Okanagan (UBCO) No credit 2011/05/01 to -
University of British Columbia - Vancouver (UBCV) No credit 2011/05/01 to -
University of the Fraser Valley (UFV) UFV BUS 322 (3) 2011/05/01 to -
University of Victoria (UVIC) No credit 2011/05/01 to -

Course Offerings

Winter 2021

There aren't any scheduled upcoming offerings for this course.