Instruction will consist of lectures, videos and case studies. Students are required to present their work using professional presentation techniques, and to develop a comprehensive sales force plan.
| Quizzes | 20% |
| Cases | 20% |
| Midterm examination | 25% |
| Project | 25% |
| Participation | 10% |
| Total | 100% |
STUDENTS MUST COMPLETE ALL COMPONENTS OF THE COURSE TO OBTAIN CREDIT FOR THE COURSE.
Students may conduct research as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans, which can require obtaining Informed Consent from participants and getting the approval of the Douglas College Research Ethics Board prior to conducting the research.
At the end of the course, the successful student should be able to:
Textbooks and Materials to be Purchased by Students
Stanton, W. J., Spiro et al. Management of the Sales Force, Latest Ed. McGraw Hill or equivalent text.
MARK 1120 and MARK 2150 and (CMNS 1115 or any English UT course)
OR MARK 1120 AND MARK 2150 AND currently active in one of the following:
Post-Degree Diploma in Marketing or
Post-Degree Diploma in Sales
OR MARK 1120 AND currently active in one of the following:
Post-Degree Diploma in Hospitality Marketing or
Post Baccalaureate Diploma in Hospitality Services Management
No corequisite courses.
No equivalent courses.
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.
These are for current course guidelines only. For a full list of archived courses please see https://www.bctransferguide.ca
| Institution | Transfer Details for MARK 4410 |
|---|---|
| Camosun College (CAMO) | CAMO MARK 435 (3) |
| Capilano University (CAPU) | CAPU BMKT 366 (3) |
| Langara College (LANG) | LANG MARK 2XXX (3) |
| Simon Fraser University (SFU) | SFU BUS 2XX (3) |
| Thompson Rivers University (TRU) | TRU BBUS 3XXX (3) |
| University of Northern BC (UNBC) | UNBC COMM 2XX (3) |
| University of the Fraser Valley (UFV) | UFV BUS 422 (3) |
| University of Victoria (UVIC) | UVIC COM 2XX (1.5) |
| Vancouver Island University (VIU) | VIU MARK 4th (3) |