Business Entry Strategies, International

Faculty
Commerce & Business Administration
Department
Business
Course Code
BUSN 3500
Credits
3.00
Semester Length
15 weeks
Max Class Size
35
Method Of Instruction
Lecture
Seminar
Typically Offered
To be determined
Campus
Online

Overview

Course Description
This course examines how to analyze and evaluate potential markets based on a company’s specific abilities and requirements, and then create a plan to enter the most suitable markets smoothly and with confidence. Before entering any foreign market, a well-researched and well-planned strategy is required. The chosen strategy must be successfully implemented and managed, which includes demonstrating cultural competence and complying with applicable local and international laws.
Course Content
  1. Selecting a market entry strategy
  2. Finding the right partners
  3. Preparing an international business plan
  4. Establishing and managing direct and indirect exporting
  5. Establishing and managing franchisee/licensee relationships
  6. Negotiating contracts and partners agreements
  7. Establishing and managing foreign direct investments
  8. Managing international business operations
  9. Legal considerations in international trade
  10. International contracts and partnership agreements
  11. Protection of intellectual property in international trade
  12. Ethical considerations in international trade
  13. Aligning international initiatives with best practices and legal requirements
  14. Understanding culture’s impact on international trade
  15. Developing intercultural relationships
Methods Of Instruction

Lectures, discussions, case study analysis, class presentations, and guest lectures on industry-specific subjects.

Means of Assessment

Assignment(s)/Case Study(ies)/Quiz(zes)                    10 - 35%

Term Case Presentation                                              10 - 35%

Examinations                                                             30 - 60%*

Participation                                                              0 - 10%

                                                                                100%

 

* no one examination may be worth more than 40%

50% of non-exam assessments must be for individual work
Note: students must achieve a grade of at least 50% on the combined exam components to pass the course.

Learning Outcomes

At the end of the course the successful student will be able to;

  1. Perform a corporate strategic needs assessment;
  2. Select the most advantageous market entry strategy based on research and analysis of options and potential issues;
  3. Develop an international business plan including key business strategies with metrics to monitor success;
  4. Create a strategic plan for market entry using the international business plan;
  5. Develop, implement and monitor an organizational code of ethics/conduct that complies with relevant legal, political, regulatory and cultural norms;
  6. Establish and manage strategic alliances through use of research, evaluation, negotiation and continued communication;
  7. Use knowledge of target market’s culture to establish and maintain productive business relationships;
  8. Manage direct and indirect exports to maximize profit and ensure efficient distribution and control;
  9. Negotiate and manage foreign direct investment arrangements such as foreign mergers and acquisitions; and
  10. Plan for foreign franchising and licensing opportunities. 
Textbook Materials

International Market Entry Strategies, FITT, latest edition (Free eBook download for students registered with FITT)

Lymbersky, Christoph, Market Entry Strategies, Management Laboratory Press, latest edition

Root, Franklin R., Entry Strategies for International Markets, Jossey-Bass, a John Wiley Subsidiary, latest edition

 

Or any alternative textbook that has been approved by the Business-Finance department.

Requisites

Prerequisites

BUSN 1210 OR currently active in the:
PDD International Business Management or
PBD International Supply Chain Management.

Corequisites

Nil

Equivalencies

Nil

Requisite for

Nil

Course Guidelines

Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.

Course Transfers

Institution Transfer Details Effective Dates
Athabasca University (AU) AU MKTG 3XX (3) 2015/05/01 to -
Capilano University (CAPU) CAPU IBUS 2XX (3) 2015/05/01 to -
Coast Mountain College (CMTN) CMTN BADM 1XX (3) 2015/05/01 to -
College of New Caledonia (CNC) CNC MGT 160 (3) 2015/05/01 to -
College of the Rockies (COTR) COTR MGMT 3XX (3) 2015/05/01 to -
Kwantlen Polytechnic University (KPU) KPU BUSI 2XXX (3) 2015/05/01 to -
Northern Lights College (NLC) NLC MGMT 2XX (3) 2015/05/01 to -
Thompson Rivers University (TRU) TRU BBUS 3XXX (3) 2015/05/01 to -
University Canada West (UCW) UCW BUSI 2XX (3) 2015/05/01 to -
University of British Columbia - Vancouver (UBCV) UBCV COMM 3rd (3), Not for credit in Commerce. 2015/05/01 to -
University of Northern BC (UNBC) UNBC COMM 441 (3) 2015/01/01 to -
University of the Fraser Valley (UFV) UFV BUS 3XX (3) 2015/05/01 to -
University of Victoria (UVIC) No credit 2015/05/01 to -
Vancouver Community College (VCC) No credit 2015/05/01 to -

Course Offerings

Fall 2020

CRN
Days
Dates
Start Date
End Date
Instructor
Status
Location
36029
Wed
08-Sep-2020
- 07-Dec-2020
08-Sep-2020
07-Dec-2020
Semeniuk
Monica
Open
Online
BUSN 3500 050 - This section is restricted to Business Management Diplomas, BBA Management, PDD International Business Management, and PBD International Supply Chain Management until Friday, August 14, 2020 at 9:30 am.

This course will include synchronous on-line activities. Students should plan to be available on-line at scheduled course times.
Max
Enrolled
Remaining
Waitlist
35
29
6
0
Days
Building
Room
Time
Wed
18:30 - 21:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
Location
36443
Tue
08-Sep-2020
- 07-Dec-2020
08-Sep-2020
07-Dec-2020
Semeniuk
Monica
Open
Online
BUSN 3500 001 - This section is restricted to Business Management Diplomas, BBA Management, PDD International Business Management, and PBD International Supply Chain Management until Friday, August 14, 2020 at 9:30 am.

This course will include synchronous on-line activities. Students should plan to be available on-line at scheduled course times.
Max
Enrolled
Remaining
Waitlist
35
26
9
0
Days
Building
Room
Time
Tue
15:30 - 18:20