Lecture: 2 hours/week
Seminar: 2 hours/week
Methods of instruction may include the following:
- Case study analysis
- Guest lectures on industry-specific subjects
- Selecting a market entry strategy
- Finding the right partners
- Preparing an international business plan
- Establishing and managing direct and indirect exporting
- Establishing and managing franchisee/licensee relationships
- Negotiating contracts and partners agreements
- Establishing and managing foreign direct investments
- Managing international business operations
- Legal considerations in international trade
- International contracts and partnership agreements
- Protection of intellectual property in international trade
- Ethical considerations in international trade
- Aligning international initiatives with best practices and legal requirements
- Understanding culture’s impact on international trade
- Developing intercultural relationships
At the end of the course, the successful student will be able to:
- Perform a corporate strategic needs assessment;
- Select the most advantageous market entry strategy based on research and analysis of options and potential issues;
- Develop an international business plan including key business strategies with metrics to monitor success;
- Create a strategic plan for market entry using the international business plan;
- Develop, implement and monitor an organizational code of ethics/conduct that complies with relevant legal, political, regulatory and cultural norms;
- Establish and manage strategic alliances through use of research, evaluation, negotiation and continued communication;
- Use knowledge of target market’s culture to establish and maintain productive business relationships;
- Manage direct and indirect exports to maximize profit and ensure efficient distribution and control;
- Negotiate and manage foreign direct investment arrangements such as foreign mergers and acquisitions; and
- Plan for foreign franchising and licensing opportunities.
Assessment will be in accordance with the Douglas College Evaluation Policy.
|Assignment(s)/Case Study(ies)/Quiz(zes)||10 - 35%|
|Project (Group)||10 - 35%|
|Mid-Term Examination(s)||0 - 30%|
|Final Examination||20 - 40%|
|Participation||0 - 10%|
- Fifty percent (50%) of non-exam assessments must be for individual work.
- Students must achieve a grade of at least 50% on the combined exam components to pass the course.
- Students may conduct research as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans, which can require obtaining Informed Consent from participants and getting the approval of the Douglas College Research Ethics Board prior to conducting the research.
Textbooks will be chosen from the following list:
- International Market Entry Strategies. Forum for International Trade Training (FITT, Latest edition, Free eBook download for students registered with FITT);
- Lymbersky, Christoph. Market Entry Strategies. Management Laboratory Press (Latest edition);
- Root, Franklin R. Entry Strategies for International Markets. Jossey-Bass, a John Wiley Subsidiary (Latest edition).
And/or any alternative textbook approved by the Business Management department.