Business Entry Strategies, International

Curriculum Guideline

Effective Date:
Course Code
BUSN 3500
Business Entry Strategies, International
Commerce & Business Administration
Start Date
End Term
Not Specified
Semester Length
15 weeks
Max Class Size
Course Designation
Certificate in Global Competency
Industry Designation
Contact Hours

Lecture: 2 hours/week 


Seminar: 2 hours/week


Method(s) Of Instruction
Learning Activities

Methods of instruction may include the following:

  • Lectures
  • Discussions
  • Case study analysis
  • Guest lectures on industry-specific subjects
Course Description
This course examines how to analyze and evaluate potential markets based on a company’s specific abilities and requirements, then create and manage a plan to enter the most suitable markets smoothly and confidently. The chosen strategy should include demonstration of cultural competence and compliance with applicable local and international laws.
Course Content
  1. Selecting a market entry strategy
  2. Finding the right partners
  3. Preparing an international business plan
  4. Establishing and managing direct and indirect exporting
  5. Establishing and managing franchisee/licensee relationships
  6. Negotiating contracts and partners agreements
  7. Establishing and managing foreign direct investments
  8. Managing international business operations
  9. Legal considerations in international trade
  10. International contracts and partnership agreements
  11. Protection of intellectual property in international trade
  12. Ethical considerations in international trade
  13. Aligning international initiatives with best practices and legal requirements
  14. Understanding culture’s impact on international trade
  15. Developing intercultural relationships
Learning Outcomes

At the end of the course, the successful student will be able to:

  1. Perform a corporate strategic needs assessment;
  2. Select the most advantageous market entry strategy based on research and analysis of options and potential issues;
  3. Develop an international business plan including key business strategies with metrics to monitor success;
  4. Create a strategic plan for market entry using the international business plan;
  5. Develop, implement and monitor an organizational code of ethics/conduct that complies with relevant legal, political, regulatory and cultural norms;
  6. Establish and manage strategic alliances through use of research, evaluation, negotiation and continued communication;
  7. Use knowledge of target market’s culture to establish and maintain productive business relationships;
  8. Manage direct and indirect exports to maximize profit and ensure efficient distribution and control;
  9. Negotiate and manage foreign direct investment arrangements such as foreign mergers and acquisitions; and
  10. Plan for foreign franchising and licensing opportunities. 
Means of Assessment

Assessment will be in accordance with the Douglas College Evaluation Policy.

Assignment(s)/Case Study(ies)/Quiz(zes) 10 - 35%
Project (Group) 10 - 35%
Mid-Term Examination(s)  0 - 30%
Final Examination 20 - 40%
Participation  0 - 10%
Total: 100%


  1. Fifty percent (50%) of non-exam assessments must be for individual work.
  2. Students must achieve a grade of at least 50% on the combined exam components to pass the course.
  3. Students may conduct research as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans, which can require obtaining Informed Consent from participants and getting the approval of the Douglas College Research Ethics Board prior to conducting the research.
Textbook Materials

Textbooks will be chosen from the following list:

  • International Market Entry Strategies. Forum for International Trade Training (FITT, Latest edition, Free eBook download for students registered with FITT);
  • Lymbersky, Christoph. Market Entry Strategies. Management Laboratory Press (Latest edition);
  • Root, Franklin R. Entry Strategies for International Markets. Jossey-Bass, a John Wiley Subsidiary (Latest edition).

And/or any alternative textbook approved by the Business Management department.


Which Prerequisite