Marketing (Bachelor)


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Commerce & Business Administration
Length of Program
Eight semesters
Credential Type
Bachelor's Degree
Admission Type
Open Enrolment - Additional Admission Requirements


Become a marketing expert and help businesses grow. The Bachelor of Business Administration in Marketing offers fundamental business and marketing courses, work experience with local businesses, and hands-on skills with industry-specific software.

Whether you have just graduated high school, are currently attending Douglas, or you already have some education at another post-secondary institution — the Marketing program has multiple entry points so you can start, continue, or finish your degree at Douglas College.

What you'll learn in the Marketing degree

In your first two years, you’ll take core business and marketing courses in marketing research, promotional strategy, management essentials, buyer behaviour, a marketing practicum and more. Then in your final two years, you’ll choose a specialized concentration.

Choose a concentration for your degree 

The Marketing degree offers a number of concentrations to choose from that will help you build industry-relevant skills for your career path. See the Concentrations tab for more information.

Two ways to get a practical education 

Earn money and get relevant work experience before you graduate with the optional Co-operative Education Program.  

Complete projects in the modern workplace with the  Business Internship Program

You will also need work experience in order to complete BUSN 4500, the capstone course in this program, which requires you to have 500 hours of Canadian work experience. Hours gained through Co-operative Education and volunteer positions may be used to satisfy this component. See Program Requirements for more details. 

Marketing jobs are in demand

Over 5,000 marketing and advertising job openings are expected in B.C. for the next ten years, with many opportunities to grow within the industry as you get more experience.

Admissions Requirements

Applicants must meet the admission requirements listed below:

In addition, applicants seeking the Concentration in Trades Marketing have additional admission requirements because they receive credit for industry training and work experience. These additional requirements can be found on the following program page:

All students wanting to pursue this concentration must:

  • First, be admitted to the BBA Marketing program, and
  • Next, declare this concentration by submitting a Program Declaration form to Enrolment Services with the necessary documentation.





Calculate your tuition and see the approximate cost of taking your program at Douglas College with the tuition & fee estimator. See costs broken down into categories including tuition fees, textbooks, student activity fees, U-Pass and more. 

For more information, refer to the tuition fee charts

Program Requirements

Curriculum Framework

Graduation Requirements For Students Completing By Summer 2023:

  • Successful completion of at least 121.50 credits
  • 45 Upper Level (3000-4000) credits required
  • A minimum of 70% of upper level credits must be completed at Douglas College
  • A minimum GPA of 2.00 is required
  • 1000-2000 level electives must be University Transferable (courses that transfer to one of the research universities - SFU, UBC (UBCV or UBCO), UNBC or UVIC) in the BC Transfer Guide
  • Time limit to complete program graduation requirements: ten (10) years

Graduation Requirements For Students Completing After Summer 2023:

  • Successful completion of at least 121.50 credits
  • 45 Upper Level (3000-4000) credits required
  • A minimum of 40% (48 credits) must be completed at Douglas College
  • A minimum GPA of 2.00 is required
  • 1000-2000 level electives must be University Transferable (courses that transfer to one of the research universities - SFU, UBC (UBCV or UBCO), UNBC or UVIC) in the BC Transfer Guide
  • Time limit to complete program graduation requirements: ten (10) years

Additional Graduation Requirements with the Co-Operative Education Option:

  • Successful completion of 3 Co-Operative work terms (27 credits)
  • Students completing the Co-Operative Education option will graduate with 148.5 credits and may require an additional terms of study

Course Number

Course title


Required Courses:

MARK 1120

Introductory Marketing


ACCT 1235 (see Note 1)        

Principles of Introductory Financial Accounting I & II


ACCT 2320          

Introductory Managerial Accounting


BUSN 1210         

Management Essentials


BLAW 1320 (formerly BUSN 1320)

Introductory Business Law


BUSN 2429         

Business Statistics


CMNS 1115 (see Note 2)       

Business Communication


CSIS 1190        

Excel for Business


ECON 1150         

Principles of Microeconomics


ECON 1250         

Principles of Macroeconomics


FINC 1231           

Business Mathematics


PHIL 1122 (see Note 3)       

Business Ethics


MARK 2150         

Personal Selling


MARK 3215

Buyer Behaviour


MARK 3235        

Digital Marketing I


MARK 3340      

Promotional Strategy


MARK 4440        

Marketing Strategy


MARK 4441        

Marketing Research


MARK 4360 (see Note 4)       

Customer Relationship Management


MARK 4483 (see Note 5)

Marketing Practicum


Open electives (see Note 6 and 7)

1000-4000 level electives


Open electives (see Note 6)

3000-4000 level electives


BUSN 4500 (see Note 8)     

Career Portfolio Development


Select One of the following Marketing Concentrations:


Digital Marketing Communications Management



Hospitality Marketing



Professional Selling and Sales Management


 (See Note 9)

Trades Marketing


Total Credits



Co-Operative Education Option

3 Co-Operative work terms (See Note 10) 27.00
Total Credits with Co-Operative Education Option 148.5



  1. Students may take ACCT 1235 or both ACCT 1110 and ACCT 1210. Students who take ACCT 1110 and ACCT 1210 (i.e., instead of of ACCT 1235) may opt to use 3 credits from the "open electives" for ACCT 1210.
  2. Students can take either CMNS 1115 or ENGL 1130 as a part of the BBA Core. Other approved Communications or English course that transfers (as English credit) to one of the B.C. research universities (SFU, UBC, UBC-O, UVic, or UNBC) may be considered as substitutes for ENGL 1130 and CMNS 1115.
  3. PHIL 1102, BUSN 4490 or other approved Ethics courses may be taken instead of PHIL 1122.
  4. Students can take either MARK 4360 Customer Relationship Management or MARK 3280 Sustainability and Corporate Social Responsibility.
  5. Students can take COBA 4885 Experiential Learning & Internship instead of MARK 4483 Marketing Practicum. It is highly recommended students take MARK 4483 or COBA 4885 in one of their final two semesters in order to maximize their benefit from the course content.
  6. To meet the graduation requirements (listed above) for this program: (a) a minimum of 15 credits of the "open electives" must be at the upper level (3000-4000 level) and (b) lower level (1000-2000 level) courses must be university transferable.
  7. BBA Marketing students who declare Hospitality Marketing as their Marketing Concentration can use lower level HOSP courses towards the lower level "Open Electives" requirement even though HOSP courses are not UT.
  8. In order to graduate from the program, students must complete BUSN 4500, the capstone course, which requires students to have 500 hours of work experience.
  9. Students who choose the Trades Marketing Concentration have additional admissions requirements. Please see the admissions requirements for more information. 
  10. The Co-Op work term is a minimum of 420 hours of work and must be taken through Douglas College's Co-Op program. The timing of the work term is restricted to the following:
    • Can be undertaken only after completion of a minimum of two semesters, 18 credits
    • Cannot be taken in the last semester of the program

Program Guidelines

Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.

Career Pathways

Career opportunities include:

  • Arts Administrator 
  • Event Planner 
  • Forecast Analyst 
  • Fundraiser 
  • IT Project Manager 
  • Marketing Specialist 
  • Merchandising Manager 
  • Non-profit Marketer 
  • Promotions Manager 
  • Strategy Planner