Hospitality Marketing (Concentration)

Commerce & Business Administration
Length of Program
Two semesters
Credential Type


The BBA in Marketing - Hospitality Concentration bridges the gap between Marketing Management and Hospitality Management to help you learn important marketing strategies and tactics for your future career. You’ll get to work on real-life projects and participate in a practicum with experiential learning so you can graduate job-ready. Plus, our BBA in Marketing has multiple entry points, meaning you can transfer some of your previous education into the degree and graduate with a Bachelor’s in Marketing with a Hospitality specialty.

Learn essential Hospitality Marketing concepts

In your first two years, you’ll learn essential marketing and business strategies in classes like promotional strategy, buyer behavior, customer relationship management, marketing strategy, marketing research, personal selling, e-marketing and more. In your final two years, you’ll deep dive into the hospitality concentration with courses like revenue management, hospitality sales and advertising, sustainable event planning, simulation exercises, distribution management and more.

Join a growing Hospitality industry

You’ll graduate with the marketing management knowledge and skills necessary to work in tourism, restaurants, hotels, event planning and the broader hospitality service sector. In addition, you’ll be joining a huge job market, with over 14,320 jobs (BC Labour Outlook) in BC expected between now and 2027.

Admissions Requirements

There are no separate admission requirements for a concentration, but students must be enrolled in a BBA degree program in order to complete a concentration. 


You can get an average cost for your program - tuition and student fees, books, uniforms, lab fees etc - on the Program Cost page. 

Only programs approved for student loan funding are listed on the Program Cost page. For all other programs, refer to the Tuition Fee page.

Program Requirements

Curriculum Framework

Concentration in Hospitality Marketing

  • This concentration is available for all BBA degree students.
  • Successful completion of at least 21 credits.
  • Minimum of 12 credits of upper level coursework required.
  • Concentrations are not noted on the credential but will be noted on the transcript.
  • Students taking this concentration will have completed the educational requirements for the American Marketing Association’s Professional Certified Marketer (PCM) industry credential. For information on additional requirements for credentials, students will want to contact the Douglas College Director of Business Programs or  the industry body.

Course Requirements (See Notes 1 and 2)

Course Number

 Course Title



HOSP 2415 

Hospitality Sales and Advertising


HOSP Courses

Three upper level HOSP (3000-4000) courses



Three courses (1000-4000 level) from a Marketing Concentration or the Commerce and Business Administration program where at least one course is an upper level course (3000-4000 level).


Total Credits



1. Since HOSP courses are part of a closed enrollment program, students must declare a Hospitality Marketing Concentration before they can enrol in HOSP courses.  Students coming from outside Commerce and Business Administration would benefit from a knowledge of spreadsheets, marketing, and accounting before starting this concentration.

2. Because many of the HOSP courses are at the lower level (1000-2000 level), students may need to take one or more upper level courses in their Electives in order to meet the requirement that at least 12 of the 21 credits in the concentration are at the upper level (3000-4000 level). Students are advised to take note of any additional pre-requisites that may be required. This information can be found on the Douglas College Course Catalogue website.


Program Guidelines

Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.