Marketing (Bachelor of Business Administration)


Become a marketing expert and help businesses grow. Douglas College’s Bachelor of Business Administration (BBA) in Marketing offers a combination of business and marketing courses, work experience with local businesses, hands-on skills with industry-specific software and the flexibility to enter the degree from multiple touch points. Whether you have just graduated high school, are currently attending Douglas or you already have some education at another post-secondary institution — you’ll be able to start, continue and finish your degree at Douglas College.

What is a marketing major like?

In your first two years, you’ll take core business and marketing courses that will give you a full picture of what a career in the marketing industry looks like. You’ll get to take courses in marketing research, promotional strategy, management essentials, buyer behaviour, a marketing practicum and more. Then in your final two years, you’ll choose an area of concentration.

In order to graduate from the program, you must complete BUSN 4500, the capstone course, which requires you to have 500 hours of Canadian work experience that is documented and signed off by your supervisor. Volunteer positions may be used to satisfy the work-experience component. Full details of BUSN 4500 are included in the Career and Portfolio Development Handbook.

What kind of degree options are there for Marketing?

Douglas is the only post-secondary institution in Western Canada to offer not only a Digital Marketing concentration, but the flexibility to choose from four undergraduate degree concentrations. In your final two years, you’ll specialize your education with options in: Digital Marketing Communications Management, Hospitality Marketing, Professional Selling and Sales Management, and Trades Marketing.

Is marketing in demand as a career?

Yes, over 4,000 marketing and advertising job openings are expected in BC for the next ten years*. You can also expect a median salary of $59,961* once you graduate, with many opportunities to grow within the industry. Plus, with the career development course, you’re required to find and complete 500 hours of work experience outside of the marketing degree. You'll graduate with the skills and knowledge needed to stand out in the job market.

*Source: BC Labour Outlook

Industry Certifications

Depending on the concentration you take, you can receive a variety of industry certifications that will grant you a level of trust, leadership, interpersonal skill and strategic management needed to achieve better opportunities in the business world.

Program Requirements

Curriculum Framework

Graduation Requirements:

  • Successful completion of at least 121.50 credits
  • 45 Upper Level (3000-4000) credits required
  • A minimum of 70% of upper level credits must be completed at Douglas College
  • A minimum GPA of 2.00 is required
  • 1000-2000 level electives must be University Transferable (courses that transfer to one of the 5 Research Universities - SFU, UBC, UBCO, UNBC or UVIC) according to the BC Transfer Guide

Course Number

Course title


Required Courses:

MARK 1120

Introductory Marketing


ACCT 1235 (see Note 1)        

Principles of Introductory Accounting I & II


ACCT 2320          

Introductory Managerial Accounting


BUSN 1210         

Management Essentials


BLAW 1320 (formerly BUSN 1320)

Introductory Business Law


BUSN 2429         

Business Statistics


CMNS 1115 (see Note 2)       

Practical Writing


CSIS 1190        

Excel for Business


ECON 1150         

Principles of Microeconomics


ECON 1250         

Principles of Macroeconomics


FINC 1231           

Business Mathematics


PHIL 1122 (see Note 3)       

Business Ethics


MARK 2150         

Personal Selling


MARK 3215

Buyer Behaviour


MARK 3235        



MARK 3340      

Promotional Strategy


MARK 4440        

Marketing Strategy


MARK 4441        

Marketing Research


MARK 4360 (See Note 4)       

Customer Relationship Management


MARK 4483 (see Note 5)

Marketing Practicum


Open electives (see Note 6 and 7)

1000-4000 level electives


Open electives (see Note 6)

3000-4000 level electives


BUSN 4500      

Career Portfolio Development


Select One of the following Marketing Concentrations:


Digital Marketing Communications Management



Hospitality Marketing



Professional Selling and Sales Management


 (See Note 8)

Trades Marketing


Total Credits




  1. Student may take ACCT 1235 or both ACCT 1110 and ACCT 1210. Students who opt to take both ACCT 1110 and ACCT 1210 will require 124.5 credits to graduate.
  2. Students can take either CMNS 1115 or ENGL 1130 as a part of the BBA Core. Other approved Communications or English course that transfers (as English credit) to one of the B.C. research universities (SFU, UBC, UBC-O, UVic, or UNBC) may be considered as substitutes for ENGL 1130 and CMNS 1115.
  3. PHIL 1102, BUSN 4490 or other approved Ethics courses may be taken instead of PHIL 1122.
  4. Students can take either MARK 4360 Customer Relationship Management or MARK 3280 Sustainability and Corporate Social Responsibility.
  5. For this course, it is highly recommended that students take MARK 4483 in one of their final two semesters in order to benefit more from the content of the courses.
  6. To meet the graduation requirements (listed above) for this program: (a) a minimum of 15 credits of the "open electives" must be at the upper level (3000-4000 level) and (b) lower level (1000-2000 level) courses must be university transferable.
  7. BBA Marketing students who declare Hospitality Marketing as their Marketing Concentration can use lower level HOSP courses towards the lower level "Open Electives" requirement even though HOSP courses are not UT.
  8. Students who choose the Trades Marketing Concentration have additional admissions requirements. Please see the admissions requirements for more information. 

Admissions Requirements

Applicants must meet the admission requirements listed below:

In addition, applicants seeking the Concentration in Trades Marketing have additional admission requirements because they receive credit for industry training and work experience. These additional requirements can be found on the following program page:

  • Trades Marketing 

All students wanting to pursue the concentration must:

  • First, be admitted to the BBA Marketing program, and
  • Next, declare this concentration by submitting a Program Declaration form to the Registrar's Office with the necessary documentation.





You can get an average cost for your program - tuition and student fees, books, uniforms, lab fees etc - on the Program Cost page. 

Only programs approved for student loan funding are listed on the Program Cost page. For all other programs, refer to the Tuition Fee page.

Career Pathways

Career opportunities include:

  • Arts Administrator 
  • Event Planner 
  • Forecast Analyst 
  • Fundraiser 
  • IT Project Manager 
  • Marketing Specialist 
  • Merchandising Manager 
  • Non-profit Marketer 
  • Promotions Manager 
  • Strategy Planner

Program Guidelines

Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.