Faculty
Commerce and Business Administration
Department
Marketing
Credits
21.00
Credential type
Concentration
Program
Digital Marketing & Communications Management (Concentration)
Overview
The Bachelor of Business Administration (BBA) in Marketing – Digital Marketing Concentration is the first of its kind in Western Canada. You’ll learn to write for the web, create web pages using HTML, learn Search Engine Optimization, build mock social media ads and more. Since digital marketing is always changing, our courses are designed to be malleable and change with the industry so you’ll learn up-to-date digital marketing strategies and tools. In addition, the BBA has multiple entry points, so whether you’ve just graduated high school or already have some education you can start, continue and finish your degree at Douglas.
Learn essential Digital Marketing concepts
In your first two years you’ll learn core marketing concepts such as marketing strategy, promotional strategy, buyer behavior, customer relationship management, personal selling and more. In your final two years you’ll do a deep dive into digital marketing concepts like writing for the web, public relations writing, visual communication, multimedia web development, e-commerce, digital promotions and social media, digital analytics and more.
Join the Digital Marketing job market
Once you graduate you’ll be a joining a growing industry, with over 8,270 marketing and advertising job openings in B.C. for the next ten years*. You can also expect a median salary of $63,457* once you graduate, with many opportunities to grow within the industry.
*Source: BC Labour Outlook
Admissions Requirements
There are no separate admission requirements for a concentration, but students must be enrolled in a BBA degree program in order to complete this concentration.
Cost
Calculate your tuition and see the approximate cost of taking your program at Douglas College with the tuition and fee estimator. See costs broken down into categories including tuition fees, textbooks, student activity fees, U-Pass and more.
For more information, refer to the tuition fee charts.
Program Requirements
Curriculum framework
Concentration in Digital Marketing & Communications Management
- This concentration is available for all Bachelor of Business Administration (BBA) degree students
- Successful completion of at least 21.00 credits
- Minimum of 12.00 credits of upper level coursework required
- Concentrations are not noted on the credential but will be noted on the transcript
Course Requirements (see notes):
|
Course Number |
Course Title |
Credits |
|
Choose seven (7) of the following: |
||
|
E-Commerce: Strategy for Online Retailing |
3.00 |
|
|
Digital Promotions and Social Media |
3.00 |
|
|
Digital Analytics |
3.00 |
|
|
Digital Marketing II |
3.00 |
|
|
Customer Relationship Management |
3.00 |
|
|
Influencer Marketing |
3.00 |
|
|
AI Marketing and Generative AI Strategies |
3.00 |
|
|
Digital Asset Management for Marketers |
3.00 |
|
|
Document Design |
3.00 |
|
|
Visual Communication |
3.00 |
|
|
Writing and Developing Websites |
3.00 |
|
|
Strategic Public Relations |
3.00 |
|
|
Introduction to Web Technologies |
3.00 |
|
|
Elective |
One upper-level courses (3000-4000 level) from MARK, BUSN, BLAW, CMNS, or CSIS |
3.00 |
|
Total Credit |
21.00 | |
Notes:
1. CSIS 1180 Introduction to Web Technologies is recommended, as it is specifically tailored to Marketing students, but students may also choose CSIS 1280, or another website-related course approved by the MARK Department Chair or Program Coordinator.
2. Students are responsible for confirming they have completed the prerequisites for each required course. Students will need to plan electives taking special note of: (a) required pre-requisites to ensure they are able to enrol in the required future courses and (b) suggested courses, skills and/or competencies. This information can be found on the Douglas College Course Catalogue website.
3. Students taking this concentration will have completed the educational requirements for the American Marketing Association’s Professional Certified Marketer industry credential (PCM). For information on additional requirements for credentials, students will want to contact the Douglas College Director of Business Programs or the industry body.
Program Guidelines
Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.