Marketing (Bachelor of Business Administration)

Curriculum Guideline

Effective Date:
Program Code
Commerce & Business Administration
Credential Type
Bachelor's Degree
Transcript Title
BBA in Marketing
Date of First Offering
Start Term
End Term
Not Specified
Bachelor of Business Administration in Marketing
Length of Program
Eight semesters
Admissions Requirements

Applicants must meet the admission requirements listed below:

In addition, applicants seeking the Concentration in Trades Marketing have additional admission requirements because they receive credit for industry training and work experience. These additional requirements can be found on the following program page:

  • Trades Marketing 

All students wanting to pursue the concentration must:

  • First, be admitted to the BBA Marketing program, and
  • Next, declare this concentration by submitting a Program Declaration form to the Registrar's Office with the necessary documentation.




Curriculum Framework

Graduation Requirements:

  • Successful completion of at least 121.50 credits
  • 45 Upper Level (3000-4000) credits required
  • A minimum of 70% of upper level credits must be completed at Douglas College
  • A minimum GPA of 2.00 is required
  • 1000-2000 level electives must be University Transferable (courses that transfer to one of the 5 Research Universities - SFU, UBC, UBCO, UNBC or UVIC) according to the BC Transfer Guide

Course Number

Course title


Required Courses:

MARK 1120

Introductory Marketing


ACCT 1235 (see Note 1)        

Principles of Introductory Accounting I & II


ACCT 2320          

Introductory Managerial Accounting


BUSN 1210         

Management Essentials


BLAW 1320 (formerly BUSN 1320)

Introductory Business Law


BUSN 2429         

Business Statistics


CMNS 1115 (see Note 2)       

Practical Writing


CSIS 1190        

Excel for Business


ECON 1150         

Principles of Microeconomics


ECON 1250         

Principles of Macroeconomics


FINC 1231           

Business Mathematics


PHIL 1122 (see Note 3)       

Business Ethics


MARK 2150         

Personal Selling


MARK 3215

Buyer Behaviour


MARK 3235        



MARK 3340      

Promotional Strategy


MARK 4440        

Marketing Strategy


MARK 4441        

Marketing Research


MARK 4360 (See Note 4)       

Customer Relationship Management


MARK 4483 (see Note 5)

Marketing Practicum


Open electives (see Note 6 and 7)

1000-4000 level electives


Open electives (see Note 6)

3000-4000 level electives


BUSN 4500      

Career Portfolio Development


Select One of the following Marketing Concentrations:


Digital Marketing Communications Management



Hospitality Marketing



Professional Selling and Sales Management


 (See Note 8)

Trades Marketing


Total Credits




  1. Student may take ACCT 1235 or both ACCT 1110 and ACCT 1210. Students who opt to take both ACCT 1110 and ACCT 1210 will require 124.5 credits to graduate.
  2. Students can take either CMNS 1115 or ENGL 1130 as a part of the BBA Core. Other approved Communications or English course that transfers (as English credit) to one of the B.C. research universities (SFU, UBC, UBC-O, UVic, or UNBC) may be considered as substitutes for ENGL 1130 and CMNS 1115.
  3. PHIL 1102, BUSN 4490 or other approved Ethics courses may be taken instead of PHIL 1122.
  4. Students can take either MARK 4360 Customer Relationship Management or MARK 3280 Sustainability and Corporate Social Responsibility.
  5. For this course, it is highly recommended that students take MARK 4483 in one of their final two semesters in order to benefit more from the content of the courses.
  6. To meet the graduation requirements (listed above) for this program: (a) a minimum of 15 credits of the "open electives" must be at the upper level (3000-4000 level) and (b) lower level (1000-2000 level) courses must be university transferable.
  7. BBA Marketing students who declare Hospitality Marketing as their Marketing Concentration can use lower level HOSP courses towards the lower level "Open Electives" requirement even though HOSP courses are not UT.
  8. Students who choose the Trades Marketing Concentration have additional admissions requirements. Please see the admissions requirements for more information. 
Learning Outcomes
  1. Cultivate a strong base of business and commerce concepts and skills through their BBA Core studies, equipping them with marketing and sales skills for the traditional and online business environments.
  2. Demonstrate the marketable skills identified through labor market research sources (e.g., Conference Board of Canada’s Employability Skills and the World Economic Forum). 
  3. Acquire applied knowledge and skills for key marketing principles through the meeting the educational requirements for students to receive a marketing discipline designation (e.g., American Marketing Association designation).
  4. Use relevant knowledge and specific job-related skills for in-demand jobs as indicated by current demand and labour market predictions.
  5. Demonstrate industry-specific knowledge and skills in their courses from their chosen area of concentration(s) to assist them in fulfilling the educational requirements for the related industry certification, where applicable.
  6. Effectively employ strategic marketing decisions for planning, implementation, and control, applying relevant tools and technology.
  7. Demonstrate academic proficiency in business through the successful (i.e., 80% or higher) completion of outcome assessments (e.g., ETS® Major Field Test for Bachelor’s Degrees in Business).
  8. Develop a deep awareness of ethical and social responsibility topics in marketing online and offline and the capacity to navigate effectively personal, workplace and community ethical situations.
  9. Recognize and understand the impact of international issues and globalization on marketing and sales.
  10. Demonstrate skills for valuing diversity and individual differences in a business environment.