Professional Selling and Sales Management (Concentration)

Commerce & Business Administration
Length of Program
Two semesters
Credential Type


The BBA in Marketing – Professional Sales and Sales Management concentration is one-of-a-kind in Western Canada, with Douglas offering the only degree with sales courses and practical experience built into the curriculum. You’ll learn a variety of sales topics including business buyer behaviour, selling to an international audience, negotiating pricing, sales and marketing laws, organizing a sales force and more. In addition, you’ll get practical experience working with non-profits to develop and manage their sales processes.

Join the Sales Management job market

Once you graduate you’ll join a growing industry, with over 4,400 corporate sales management job openings in BC for the next ten years*. You can also expect a median salary of $92,559* with many opportunities to grow within the industry.

*Source: Work BC

Get professionally certified

Once you graduate with the Professional Sales and Sales Management concentration, you’ll be eligible to write the Canadian Professional Sales Association (CPSA) certification exam. Benefits to passing the exam include exclusive webinars, gold standard training programs, online sales tools and resources, networking events from coast to coast and more.

Admissions Requirements

There are no separate admission requirements for a Concentration, but students must be enrolled in a BBA degree program in order to complete this Concentration. 


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Program Requirements

Curriculum Framework

Concentration in Professional Selling and Sales Management

  • This concentration is available for all BBA degree students.
  • Successful completion of at least 21 credits.
  • Minimum of 12 credits of upper level coursework required.
  • Concentrations are not noted on the credential but will be noted on the transcript.
  • Students taking this concentration will have completed the educational requirements for the American Marketing Association’s Professional Certified Marketer (PCM) industry credential and/or the Canadian Professional Sales Association Certified Sales Associate (CSA) credential. For information on additional requirements for credentials, students will want to contact the Douglas College Director of Business Programs or the industry body.

Course Requirements (See Note 1):

Course Number

 Course Title


Required Courses:

MARK 4410

Sales Management


MARK 4390

Professional Sales


BUSN 3710

Sales and Marketing Law


CMNS 2316 or CMNS 2317 (see Note 2)

Understanding and Managing Interpersonal Conflict, or

Intercultural Conflict in Interpersonal Relationships


Electives (see Note 3)

Three upper level courses (3000-4000 level) from the Commerce and Business Administration program, or CMNS courses (1000-4000)


Total Credits







Note 1: Students in a Bachelor of Business Administration (BBA) program will likely have met all pre-requisite requirements upon entering this concentration. On the other hand, non-BBA students will need to take special note of: (a) required pre-requisites to ensure they are able to enrol in the required courses and (b) suggested courses, if listed, to aid in their successful completion of the required courses. This information can be found on the Douglas College Course Catalogue website.    

Note 2: Students are advised to take note of any pre-requisites that may be required. Students may need to take one or more upper level courses in their Concentration electives in order to meet the requirement that at least 12 of the 21 credits in the Concentration are at the upper level (3000-4000).  Information on pre-requisites can be found on the Douglas College Course Catalogue website.

Note 3: Students with an interest in international sales can select BUSN electives aligned with the Forum for International Trade Training (FITT) to work towards their CITP®/FIBP® designation. For specific courses see Post-Degree Diploma - International Business Management. Because industry requirements get updated occasionally, students wanting the FITT-CITP should check with the Director of Business Programs or industry body to determine if these CBA elective credits should be used to take additional courses to meet the FITT-CITP credential.



Program Guidelines

Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.