Curriculum Guideline

Professional Selling and Sales Management (Concentration)

Effective Date:
Program Code
Commerce & Business Administration
Credential Type
Transcript Title
ProSell & SMgt Concentration
Date of First Offering
Start Term
End Term
Not Specified
Length of Program
Two semesters
Admissions Requirements

There are no separate admission requirements for a Concentration, but students must be enrolled in a degree program in order to complete this Concentration. 

Curriculum Framework

Concentration in Professional Selling and Sales Management

  • This concentration is available for all degree students.
  • Successful completion of at least 24 credits
  • Minimum of 12 credits of upper level coursework required
  • Concentrations are not noted on the credential but will be noted on the transcript
  • Students taking this concentration will have completed the educational requirements for the American Marketing Association’s Professional Certified Marketer industry designation (PCM). However, students will want to gather information directly from the industry body regarding additional requirements.

Course Requirements (See Note 1):

Course Number

 Course Title


Required Courses:

MARK 4410

Sales Management


MARK 4390

Professional Sales


BUSN 3710

Sales and Marketing Law


CMNS 2317 (see Note 2)

Intercultural Conflict in Interpersonal Relationships


Concentration Electives (see Notes 1 and 3)

Four courses from upper level MARK (3000-4000 level), upper level BUSN, CMNS 1104, CMNS 1217 or other CMNS (with approval of the Marketing Department Chair or Coordinator)


Total Credits







Note 1: Students in a Bachelor of Business Administration (BBA) program will likely have met all pre-requisite requirements upon entering this concentration. On the other hand, non-BBA students will need to take special note of: (a) required pre-requisites to ensure they are able to enrol in the required courses and (b) suggested courses, if listed, to aid in their successful completion of the required courses. This information can be found on the Douglas College Course Catalogue website.    

Note 2: Students are advised to take note of any pre-requisites that may be required. This information can be found on the Douglas College Course Catalogue website. For example, students will need to take the prerequisites CMNS 1104 and CMNS 1217 for CMNS 2317.

Note 3: Students with an interest in international sales can select BUSN electives aligned with the Forum for International Trade Training (FITT) to work towards their CITP®/FIBP® designation. For Specific Courses see Post-Degree Diploma - International Business Management.