Marketing (Post-Degree Diploma)

Campus
New Westminster
Learning Format
Full-time
Part-time
Admission Type
Open Enrolment - Additional Admission Requirements
Offered
Fall
Winter
Summer

Overview

Gain business and marketing skills you can apply to a variety of industries with the Post-Degree Diploma (PDD) in Marketing. You'll learn to devise marketing strategies, design promotional campaigns, perform market research, and use marketing techniques that incorporate the latest trends in customer relationship management and corporate social responsibility. Best of all, you'll learn to think like a marketer.  

The PDD marketing program is ideal if you already work in marketing or want to broaden your skill base, transition into management or market your own business. Courses emphasize practical skills and use a blend of lectures, case studies and group work on real projects in the business community.  

Excellent job prospects

Over 2,800 marketing and advertising management job openings are expected in B.C. for the next ten years*. You can also expect a median salary of $78,606* once you graduate, with many opportunities to grow within the industry. *Source: Work BC

Please note that you must have a bachelor's degree in order to take this program. 

Program Requirements

Curriculum Framework

Graduation Requirements:

  • Successful completion of 30 credits
  • 70% (21 credits) of all coursework must be completed at Douglas College
  • Courses used towards a previously received credential can be used to meet program requirements, but additional courses will need to be taken to replace these credits.  Please contact program co-ordinator for approval of substitutions
  • A minimum program GPA of 2.0 is required

Course Requirements:

Course Number Course Title Credits

Required Courses:

MARK 1120

Introductory Marketing

3.00

MARK 3340

Promotional Strategy

  3.00

MARK 4440

Marketing Strategy

  3.00

MARK 4441

Marketing Research

  3.00
 

Select one course from the following two options1:

BUSN 1210

Management Essentials

3.00

Elective

Any suitable course approved by the Marketing Department Chair

3.00

 

MARK Electives2

 2000-4000 Level MARK Electives   12.00
 

Select one course from the following options:

MARK 44833

Marketing Practicum

3.00

COBA 48854

Experiential Learning & Internship

3.00

Total Credits

  

30.00

 

1. Students with an undergraduate degree in a discipline outside of Commerce/Business are required to take BUSN 1210.  Those students with an undergraduate degree in a Business-related discipline are encouraged to select a more apporpriate elective.

2. Note that a minimum of 15 credits in the program must be at the 3000-4000 level.

3. Note that students are required to successfully complete MARK 3440, MARK 4440 and MARK 4441 prior to MARK 4483.

4. Students interested in taking Internship (COBA 4885) are required to register with the Co-op Office at the beginning of the first semester of their program.

Admissions Requirements

Applicants must meet the admission requirements listed below:

  • General College Admission Requirements
  • Applicants must have an undergraduate degree from a recognized post-secondary institution in Canada or an equivalent credential from an approved institution of a different country. Any applicant who earned their credential in a language other than English must meet the Douglas College English language proficiency requirement.

Cost

You can get an average cost for your program - tuition and student fees, books, uniforms, lab fees etc - on the Program Cost page. 

Only programs approved for student loan funding are listed on the Program Cost page. For all other programs, refer to the Tuition Fee page.

Career Pathways

Career opportunities include:

  • Advertising Consultant
  • Marketing Researcher
  • Brand Manager
  • Marketing and Communications Director

Program Guidelines

Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.

(Current)