Build on your current career or education or go in a whole new direction with the PDD in Marketing. This program will give you business and marketing skills that apply to a variety of industries. The program is great for people who already work in marketing, as well as those who wish to broaden their skill base, transition into management, or market their own business. Courses emphasize practical skills and use a blend of lectures, case studies and group work on real projects in the business community.
Graduation Requirements:
Course Requirements:
Course Number | Course Title | Credits |
Prior to SEMESTER I |
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Introductory Marketing |
3.00 |
|
SEMESTER I |
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Personal Selling |
3.00 |
|
Promotional Strategy |
3.00 |
|
Customer Relationship Management |
3.00 |
|
Select one course from the following two options: |
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Management Essentials |
3.00 |
|
Elective |
Any suitable course approved by the Marketing Department Chair |
3.00 |
SEMESTER II |
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International Marketing |
3.00 |
|
Financial Services Marketing |
3.00 |
|
MARK 4440 | Marketing Strategy |
3.00 |
MARK 4441 | Marketing Research |
3.00 |
Select one course from the following two options: |
||
Experiential Learning & Internship |
3.00 |
|
Marketing Practicum |
3.00 |
|
Total Credits |
30.00 |
|
SEMESTER III (Optional) |
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Internship Course |
Work Placement |
9.00 |
* For MARK 1120 a 2 week concentrated option or online study option may be possible.
** Can be replaced with one of MARK 3215; MARK 3235; MARK 3280; MARK 3313; MARK 3470; MARK 3490; MARK 4270; MARK 4390; MARK 4410
Applicants must meet the admission requirements listed below:
You can get an average cost for your program - tuition and student fees, books, uniforms, lab fees etc - on the Program Cost page.
Only programs approved for student loan funding are listed on the Program Cost page. For all other programs, refer to the Tuition Fee page.
Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.