Marketing (Post-Degree Diploma)

Faculty
Commerce & Business Administration
Department
Credits
30.00
Length of Program
One year
Credential Type
Post-Degree Diploma
Campus
New Westminster
Learning Format
Full-time
Part-time
Admission Type
Open Enrolment - Additional Admission Requirements
Offered
Fall
Winter
Summer

Overview

Build on your current career or education or go in a whole new direction with the PDD in Marketing. This program will give you business and marketing skills that apply to a variety of industries. The program is great for people who already work in marketing, as well as those who wish to broaden their skill base, transition into management, or market their own business. Courses emphasize practical skills and use a blend of lectures, case studies and group work on real projects in the business community.

Program Requirements

Curriculum Framework

Graduation Requirements:

  • Successful completion of 30 credits
  • 70% (21 credits) of all coursework must be completed at Douglas College
  • Courses used towards a previously received credential can be used to meet program requirements, but additional courses will need to be taken to replace these credits.  Please contact program co-ordinator for approval of substitutions.
  • A minimum program GPA of 2.00 is required

Course Requirements:

Course Number Course Title Credits

Prior to SEMESTER I

MARK 1120*

Introductory Marketing

3.00

SEMESTER I

MARK 2150**

Personal Selling

3.00

MARK 3340

Promotional Strategy

3.00

MARK 4360**

Customer Relationship Management

3.00

Select one course from the following two options:

BUSN 1210

Management Essentials

3.00

Elective

Any suitable course approved by the Marketing Department Chair

3.00

SEMESTER II

MARK 3300**

International Marketing

3.00

MARK 3500**

Financial Services Marketing

3.00

MARK 4440 Marketing Strategy

3.00

MARK 4441 Marketing Research

3.00

Select one course from the following two options:

COBA 4880

Experiential Learning & Internship

3.00

MARK 4483

Marketing Practicum

3.00

Total Credits

 

30.00

SEMESTER III (Optional)

Internship Course

Work Placement

9.00

* For MARK 1120 a 2 week concentrated option or online study option may be possible.

** Can be replaced with one of MARK 3215; MARK 3235; MARK 3280; MARK 3313; MARK 3470; MARK 3490; MARK 4270; MARK 4390; MARK 4410

Admissions Requirements

Applicants must meet the admission requirements listed below:

  • General College Admission Requirements
  • Applicants must have an undergraduate degree from a recognized post-secondary institution in Canada or an equivalent credential from an approved institution of a different country. Any applicant who earned their credential in a language other than English must meet the Douglas College English language proficiency requirement.

Cost

You can get an average cost for your program - tuition and student fees, books, uniforms, lab fees etc - on the Program Cost page. 

Only programs approved for student loan funding are listed on the Program Cost page. For all other programs, refer to the Tuition Fee page.

Career Pathways

For those with a degree in a field other than marketing, the Post-Degree Diploma in Marketing provides a solid foundation and practical skills that can benefit you in a number of ways:  
  • gain the skills to market your own business;    
  • get introduced to a new career direction that builds on your existing education;    
  • broaden your skill base;   
  • prepare for transition into management.

Program Guidelines

Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.