Department
Credits
30.00
Length of Program
One year
Credential Type
Post-Degree Diploma
Program
Marketing (Post-Degree Diploma)
Campus
New Westminster
Learning Format
Full-time
Part-time
Admission Type
Open Enrolment - Additional Admission Requirements
Offered
Fall
Winter
Summer
Overview
Gain business and marketing skills you can apply to a variety of industries with the Post-Degree Diploma (PDD) in Marketing. You'll learn to devise marketing strategies, design promotional campaigns, perform market research, and use marketing techniques that incorporate the latest trends in customer relationship management and corporate social responsibility. Best of all, you'll learn to think like a marketer.
The PDD marketing program is ideal if you already work in marketing or want to broaden your skill base, transition into management or market your own business. Courses emphasize practical skills and use a blend of lectures, case studies and group work on real projects in the business community.
Get valuable work experience through the Business Internship program
In the Business Internship Program, you’ll apply the theory and knowledge you’ve learned in class into a real-world business setting. During your unpaid part-time internship, you’ll be assigned tasks and projects that junior management, marketing, business, administrative and/or sales employees complete in the modern workplace.
To be accepted into the internship program, you must contact the Career Centre early in your studies at Douglas College.
Excellent job prospects
Over 2,800 marketing and advertising management job openings are expected in B.C. for the next ten years*. You can also expect a median salary of $78,606* once you graduate, with many opportunities to grow within the industry. *Source: Work BC
Please note that you must have a bachelor's degree in order to take this program.
Program Requirements
Curriculum Framework
Graduation Requirements:
- Successful completion of 30 credits
- 70% (21 credits) of all coursework must be completed at Douglas College
- Courses used towards a previously received credential can be used to meet program requirements, but additional courses will need to be taken to replace these credits. Please contact program co-ordinator for approval of substitutions
- A minimum program GPA of 2.0 is required
Course Requirements:
| Course Number | Course Title | Credits |
|
Required Courses: |
||
|
Introductory Marketing |
3.00 |
|
|
Promotional Strategy |
3.00 | |
|
Marketing Strategy |
3.00 | |
|
Marketing Research |
3.00 | |
|
Select one course from the following two options1: |
||
|
Management Essentials |
3.00 |
|
|
Elective |
Any suitable course approved by the Marketing Department Chair |
3.00 |
|
|
||
|
MARK Electives2 |
2000-4000 Level MARK Electives | 12.00 |
|
Select one course from the following options: |
||
|
Marketing Practicum |
3.00 |
|
|
Experiential Learning & Internship |
3.00 |
|
|
Total Credits |
30.00 |
|
|
|
||
1. Students with an undergraduate degree in a discipline outside of Commerce/Business are required to take BUSN 1210. Those students with an undergraduate degree in a Business-related discipline are encouraged to select a more apporpriate elective.
2. Note that a minimum of 15 credits in the program must be at the 3000-4000 level.
3. Note that students are required to successfully complete MARK 3440, MARK 4440 and MARK 4441 prior to MARK 4483.
4. Students interested in taking Internship (COBA 4885) are required to register with the Co-op Office at the beginning of the first semester of their program.
Admissions Requirements
Applicants must meet the admission requirements listed below:
- General College Admission Requirements
- Applicants must have an undergraduate degree from a recognized post-secondary institution in Canada or an equivalent credential from an approved institution of a different country. Any applicant who earned their credential in a language other than English must meet the Douglas College English language proficiency requirement.
Cost
You can get an average cost for your program - tuition and student fees, books, uniforms, lab fees etc - on the Program Cost page.
Only programs approved for student loan funding are listed on the Program Cost page. For all other programs, refer to the Tuition Fee page.
Career Pathways
Career opportunities include:
- Advertising Consultant
- Marketing Researcher
- Brand Manager
- Marketing and Communications Director
Program Guidelines
Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.