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Gain business and marketing skills you can apply to a variety of industries with the Post-Degree Diploma (PDD) in Marketing. You'll learn to devise marketing strategies, design promotional campaigns, perform market research, and use marketing techniques that incorporate the latest trends in customer relationship management and corporate social responsibility. Best of all, you'll learn to think like a marketer.
The PDD marketing program is ideal if you already work in marketing or want to broaden your skill base, transition into management or market your own business. Courses emphasize practical skills and use a blend of lectures, case studies and group work on real projects in the business community.
Get valuable work experience through the Business Internship program
In the Business Internship Program, you’ll apply the theory and knowledge you’ve learned in class into a real-world business setting. During your unpaid part-time internship, you’ll be assigned tasks and projects that junior management, marketing, business, administrative and/or sales employees complete in the modern workplace.
To be accepted into the internship program, you must contact the Career Centre early in your studies at Douglas College.
Excellent job prospects
Over 6,400 marketing and advertising management job openings are expected in B.C. for the next ten years. You can also expect a median salary of $108,451 once you graduate, with many opportunities to grow within the industry.
Please note that you must have a bachelor's degree in order to take this program.
Applicants must meet the admission requirements listed below:
Calculate your tuition and see the approximate cost of taking your program at Douglas College with the tuition & fee estimator. See costs broken down into categories including tuition fees, textbooks, student activity fees, U-Pass and more.
For more information, refer to the tuition fee charts.
Graduation Requirements
Course Requirements (see note 1):
| Course Number | Course Title | Credits |
|
Introductory Marketing |
3.00 |
|
|
MARK 2150 (see note 2) |
Personal Selling |
3.00 |
|
Digital Marketing I |
3.00 | |
|
MARK 3340 (see notes 2 and 3) |
Promotional Strategy |
3.00 |
|
Marketing Strategy |
3.00 | |
|
Marketing Research |
3.00 | |
| Select any three courses from the following (see note 2): | ||
| Buyer Behaviour | 3.00 | |
|
Upper-Level MARK Elective |
Any 3000-4000 MARK course | 3.00 |
|
Upper-Level MARK Elective |
Any 3000-4000 MARK course |
3.00 |
|
Upper-Level MARK Elective |
Any 3000-4000 MARK course |
3.00 |
|
Project Management Essentials |
3.00 |
|
|
Document Design |
3.00 |
|
|
Visual Communication |
3.00 |
|
|
Marketing Practicum |
3.00 |
|
| Select one from the following: | ||
|
MARK 4483 (see note 3) |
Marketing Practicum |
3.00 |
|
Internship |
Any three-credit COBA Internship course |
3.00 |
|
Total Credits |
30.00 |
|
Notes:
1. To complete the program efficiently, students need to:
2. To earn the Canadian Professional Sales Association (CPSA) Sales Certificates, students will want to take MARK 2150 Personal Selling, MARK 3340 Promotional Strategy, and MARK 4390 Professional Selling. For information on additional requirements for credentials, students will want to contact the CBA Director of Business Programs or the industry body.
3. Students must successfully complete MARK 3340, Mark 4440, and MARK 4441 prior to taking MARK 4483. As MARK 1120 is a prerequisite for MARK 3340 and MARK 4441, students must allow a minimum of three terms to complete the program if they choose MARK 4483 (Marketing Practicum).
4. COBA internship courses (e.g., COBA 4885 and COBA 4886)provide the opportunity for students to gain unpaid work experience and course credit. Students who would like to find out more about internship should send an email to the careercentre@douglascollege.ca at the start of their program. Please note that internship placements are competitive, and students who are not successfully placed in an internship will need to take MARK 4483 (Marketing Practicum).
5. Students needing additional coursework to meet graduation requirements can use courses listed in the table below or consult with the Department Chair or Program Coordinator for approval to use similar courses.
For additional coursework courses, students must:
Work within the requirement that, at least, 50% (15 credits) of the coursework in the post-degree diploma is at the 3000-4000 level;
Meet pre-requisites for the replacement courses (i.e., not expect pre-requisite overrides); and
Select from the following courses:
Any course from CBA (i.e., BUSN, ACCT, BLAW, COBA, CSIS, ECON, FINC, HOSP, MARK or OADM) or
From outside CBA, the courses that are listed in the table below, or
A similar course, as approved by the Department Chair or Program Coordinator.
Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.
Career opportunities include: