Curriculum Guideline

Marketing (Post-Degree Diploma)

Effective Date:
Program Code
PDMARK
Discontinued
No
Program
Faculty
Commerce & Business Administration
Department
Marketing
Credential Type
Post-Degree Diploma
Transcript Title
Marketing - Post Bac Dipl FT
Date of First Offering
Start Term
202120
End Term
Not Specified
Institutional Unit
Marketing
Credential
Post-Degree Diploma in Marketing
Length of Program
One year
Credits
30.00
Admissions Requirements

Applicants must meet the admission requirements listed below:

  • General College Admission Requirements
  • Applicants must have an undergraduate degree from a recognized post-secondary institution in Canada or an equivalent credential from an approved institution of a different country. Any applicant who earned their credential in a language other than English must meet the Douglas College English language proficiency requirement.
Curriculum Framework

Graduation Requirements:

  • Successful completion of 30 credits
  • 70% (21 credits) of all coursework must be completed at Douglas College
  • Courses used towards a previously received credential can be used to meet program requirements, but additional courses will need to be taken to replace these credits.  Please contact program co-ordinator for approval of substitutions
  • A minimum program GPA of 2.0 is required

Course Requirements:

Course Number Course Title Credits

Required Courses:

MARK 1120

Introductory Marketing

3.00

MARK 3340

Promotional Strategy

 3.00

MARK 4440

Marketing Strategy

 3.00

MARK 4441

Marketing Research

 3.00
 

Select one course from the following two options1:

BUSN 1210

Management Essentials

3.00

Elective

Any suitable course approved by the Marketing Department Chair

3.00

 

MARK Electives2

2000-4000 Level MARK Electives   12.00
 

Select one course from the following options:

MARK 44833

Marketing Practicum

3.00

COBA 48854

Experiential Learning & Internship

3.00

Total Credits

 

30.00

 

1. Students with an undergraduate degree in a discipline outside of Commerce/Business are required to take BUSN 1210.  Those students with an undergraduate degree in a Business-related discipline are encouraged to select a more apporpriate elective.

2. Note that a minimum of 15 credits in the program must be at the 3000-4000 level.

3. Note that students are required to successfully complete MARK 3440, MARK 4440 and MARK 4441 prior to MARK 4483.

4. Students interested in taking Internship (COBA 4885) are required to register with the Co-op Office at the beginning of the first semester of their program.