Curriculum Guideline

Marketing (Post-Degree Diploma)

Effective Date:
Program Code
PDMARK
Program
Faculty
Commerce & Business Administration
Department
Marketing
Credential Type
Post-Degree Diploma
Transcript Title
Marketing - Post Bac Dipl FT
Date of First Offering
Start Term
201520
End Term
201920
Institutional Unit
Marketing
Credential
Post-Degree Diploma in Marketing
Length of Program
One year
Credits
30.00
Admissions Requirements

Applicants must meet the admission requirements listed below:

  • General College Admission Requirements
  • Applicants must have an undergraduate degree from a recognized post-secondary institution in Canada or an equivalent credential from an approved institution of a different country. Any applicant who earned their credential in a language other than English must meet the Douglas College English language proficiency requirement.
Curriculum Framework

Graduation Requirements:

  • Successful completion of 30 credits
  • 70% (21 credits) of all coursework must be completed at Douglas College
  • Courses used towards a previously received credential can be used to meet program requirements, but additional courses will need to be taken to replace these credits.  Please contact program co-ordinator for approval of substitutions.

Course Requirements:

Course Number Course Title Credits

Prior to SEMESTER I

MARK 1120*

Introductory Marketing

3.00

SEMESTER I

MARK 2150**

Personal Selling

3.00

MARK 3340

Promotional Strategy

3.00

MARK 4360**

Customer Relationship Management

3.00

Select one course from the following two options:

BUSN 1210

Management Essentials

3.00

Elective

Any suitable course approved by the Marketing Department Chair

3.00

SEMESTER II

MARK 3300**

International Marketing

3.00

MARK 3500**

Financial Services Marketing

3.00

MARK 4440 Marketing Strategy

3.00

MARK 4441 Marketing Research

3.00

Select one course from the following two options:

COBA 4880

Experiential Learning & Internship

3.00

MARK 4483

Marketing Practicum

3.00

Total Credits

 

30.00

SEMESTER III (Optional)

Internship Course

Work Placement

9.00

* For MARK 1120 a 2 week concentrated option or online study option may be possible.

** Can be replaced with one of MARK 3215; MARK 3235; MARK 3280; MARK 3313; MARK 3470; MARK 3490; MARK 4270; MARK 4390; MARK 4410