Hospitality Marketing (Post-Degree Diploma)

Learning Format
Admission Type
Limited Enrolment


Prepare to work in tourism with the Post-Degree Diploma in Hospitality Marketing. The combination of classroom learning and hands-on experience will build your knowledge and skills in hospitality marketing including market research, branding, advertising and customer relationship management.  

Through the program you’ll get the opportunity to work on real projects in the business community and get 100 hours of work experience in a hospitality setting. Part-time study options are also available to working professionals. Develop your in-depth practical business and marketing skills to help you build a career in any number of hospitality industry sectors.

Excellent job prospects

Surveys show that 85 percent of our Hospitality Marketing graduates are working in the field after graduation. (Source: B.C. Student Outcomes). 

Graduate job-ready with the Career Boost program

Designed for post-degree students, the Career Boost program prepares you for part-time paid or volunteer positions that complement your studies. You’ll participate in career-building workshops, one-on-one coaching sessions, career fairs, networking with employers, peer-led leadership meetings and more. Once you graduate, you’ll get the continued support, skills and knowledge you need to find a full-time job in your field.

Get valuable work experience through the Business Internship program  

In the Business Internship Program, you’ll apply the theory and knowledge you’ve learned in class into a real-world business setting. During your unpaid part-time internship, you’ll be assigned tasks and projects that junior management, marketing, business, administrative and/or sales employees complete in the modern workplace. 

To be accepted into the internship program, you must contact the Career Centre early in your studies at Douglas College. 

Please note that you must have a bachelor's degree in order to take this program. 

Program Requirements

Curriculum Framework

Graduation Requirements

  • Successful completion of 30 program credits with a 2.0 GPA
  • 70% (21 credits) of all coursework must be completed at Douglas College.
  • Courses used towards a previously received credential can be used to meet program requirements, but additional courses will need to be taken to replace these credits

Course Requirements:

Course Number Course Title Credits

Select one course from the following two options:

HOSP 2465

Event Management


HOSP 3120

Sustainable Event Planning and Simulation


Required Courses:

HOSP 2240

Front Desk Operations


HOSP 2415

Hospitality Sales and Advertising


HOSP 2455

Hospitality Business Policy


MARK 1120

Introductory Marketing


Select five courses from the following ten options:

MARK 3215

Buyer Behaviour


MARK 3235



MARK 3240

Sport and Event Marketing


MARK 3300

International Marketing


MARK 3340

Promotional Strategy


MARK 4235

Digital Marketing II 3.00

MARK 4340

Digital Promotions and Social Media 3.00

MARK 4360

Customer Relationship Management 3.00

MARK 4441

Marketing Research


MARK 4470

Professional Services Marketing


MARK 4410

Sales Management


MARK 4420

Digital Analytics 3.00

MARK 4440

Marketing Strategy 3.00
MARK 4483

Marketing Practicum


Total Credits



Admissions Requirements

Applicants must meet the admission requirements listed below:

  • General College Admission Requirements
  • Applicants must have an undergraduate degree from a recognized post-secondary institution in Canada or an equivalent credential from an approved institution of a different country. Any applicant who earned their credential in a language other than English must meet the Douglas College English language proficiency requirement.


You can get an average cost for your program - tuition and student fees, books, uniforms, lab fees etc - on the Program Cost page. 

Only programs approved for student loan funding are listed on the Program Cost page. For all other programs, refer to the Tuition Fee page.

Career Pathways

Career opportunities include:

  • Accommodations Manager
  • Event Manager
  • Food and Beverage
  • Operations Manager
  • Revenue Manager
  • Hospitality Marketing Manager
  • Hospitality Sales Manager

Program Guidelines

Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.

More Information

Special academic requirements

A minimum of 70% of the required courses for this program must be taken at Douglas College.