Department
Credits
30.00
Length of Program
One year
Credential Type
Post-Degree Diploma
Hospitality Marketing (Post-Degree Diploma)
Campus
Coquitlam
Learning Format
Full-time
Part-time
Admission Type
Limited Enrolment
Offered
Fall
Winter
Summer
Overview
Prepare to work in tourism with the Post-Degree Diploma in Hospitality Marketing. The combination of classroom learning and hands-on experience will build your knowledge and skills in hospitality marketing including market research, branding, advertising and customer relationship management.
Through the program you’ll get the opportunity to work on real projects in the business community and get 100 hours of work experience in a hospitality setting. Part-time study options are also available to working professionals. Develop your in-depth practical business and marketing skills to help you build a career in any number of hospitality industry sectors.
Graduate job-ready with the Career Boost program
Designed for post-degree students, the Career Boost program prepares you for part-time paid or volunteer positions that complement your studies. You’ll participate in career-building workshops, one-on-one coaching sessions, career fairs, networking with employers, peer-led leadership meetings and more. Once you graduate, you’ll get the continued support, skills and knowledge you need to find a full-time job in your field.
Please note that you must have a bachelor's degree in order to take this program.
Program Requirements
Curriculum Framework
Graduation Requirements
- Successful completion of 30 program credits with a 2.0 GPA
- 70% (21 credits) of all coursework must be completed at Douglas College.
- Courses used towards a previously received credential can be used to meet program requirements, but additional courses will need to be taken to replace these credits
Course Requirements:
| Course Number | Course Title | Credits |
|
Select one course from the following two options: |
||
|
Event Management |
3.00 |
|
|
Sustainable Event Planning and Simulation |
3.00 |
|
|
Required Courses: |
||
|
Front Desk Operations |
3.00 |
|
|
Hospitality Sales and Advertising |
3.00 |
|
|
Hospitality Business Policy |
3.00 |
|
|
Introductory Marketing |
3.00 |
|
|
Select five courses from the following ten options: |
||
|
Buyer Behaviour |
3.00 |
|
|
eMarketing |
3.00 |
|
|
Sport and Event Marketing |
3.00 |
|
|
International Marketing |
3.00 |
|
|
Promotional Strategy |
3.00 |
|
| Digital Marketing II | 3.00 | |
| Digital Promotions and Social Media | 3.00 | |
| Customer Relationship Management | 3.00 | |
|
Marketing Research |
3.00 | |
|
Professional Services Marketing |
3.00 | |
|
Sales Management |
3.00 | |
| Digital Analytics | 3.00 | |
| Marketing Strategy | 3.00 | |
| MARK 4483 |
Marketing Practicum |
3.00 |
|
Total Credits |
|
30.00 |
Admissions Requirements
Applicants must meet the admission requirements listed below:
- General College Admission Requirements
- Applicants must have an undergraduate degree from a recognized post-secondary institution in Canada or an equivalent credential from an approved institution of a different country. Any applicant who earned their credential in a language other than English must meet the Douglas College English language proficiency requirement.
Cost
You can get an average cost for your program - tuition and student fees, books, uniforms, lab fees etc - on the Program Cost page.
Only programs approved for student loan funding are listed on the Program Cost page. For all other programs, refer to the Tuition Fee page.
Career Pathways
Tourism is one of the largest employers in B.C. and Canada, and the largest and fastest growing industry in the world. The Post-Degree Diploma in Hospitality Marketing provides the skills and background needed to succeed in leadership roles in the hospitality sector. These roles can include consulting, operations management, sales and marketing, and event planning.
Program Guidelines
Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.
More Information
Special academic requirements
A minimum of 70% of the required courses for this program must be taken at Douglas College.