The Post-Degree Diploma in Hospitality Marketing prepares students for marketing leadership roles in the hospitality industry. Students work on real projects in the business community and gain practical marketing skills, including market research, branding, advertising and customer relationship management.
Graduation Requirements
Course Requirements:
| Course Number | Course Title | Credits |
|
Select one course from the following two options: |
||
|
Event Management |
3.00 |
|
|
Sustainable Event Planning and Simulation |
3.00 |
|
|
Required Courses: |
||
|
Front Desk Operations |
3.00 |
|
|
Hospitality Sales and Advertising |
3.00 |
|
|
Hospitality Business Policy |
3.00 |
|
|
Introductory Marketing |
3.00 |
|
|
Select five courses from the following ten options: |
||
|
Buyer Behaviour |
3.00 |
|
|
eMarketing |
3.00 |
|
|
Sport and Event Marketing |
3.00 |
|
|
International Marketing |
3.00 |
|
|
Promotional Strategy |
3.00 |
|
| Digital Marketing II | 3.00 | |
| Digital Promotions and Social Media | 3.00 | |
| Customer Relationship Management | 3.00 | |
|
Marketing Research |
3.00 | |
|
Professional Services Marketing |
3.00 | |
|
Sales Management |
3.00 | |
| Digital Analytics | 3.00 | |
| Marketing Strategy | 3.00 | |
| MARK 4483 |
Marketing Practicum |
3.00 |
|
Total Credits |
|
30.00 |
Applicants must meet the admission requirements listed below:
You can get an average cost for your program - tuition and student fees, books, uniforms, lab fees etc - on the Program Cost page.
Only programs approved for student loan funding are listed on the Program Cost page. For all other programs, refer to the Tuition Fee page.
Tourism is one of the largest employers in B.C. and Canada, and the largest and fastest growing industry in the world. The Post-Degree Diploma in Hospitality Marketing provides the skills and background needed to succeed in leadership roles in the hospitality sector. These roles can include consulting, operations management, sales and marketing, and event planning.
Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.
A minimum of 70% of the required courses for this program must be taken at Douglas College.