Hospitality Marketing (Post-Degree Diploma)
Domestic applications
International applications
Please visit the International Application Deadline page to find out when applications may be available.
Overview
Prepare to work in tourism with the Post-Degree Diploma in Hospitality Marketing. The combination of classroom learning and hands-on experience will build your knowledge and skills in hospitality marketing including market research, branding, advertising and customer relationship management.
Through the program you’ll get the opportunity to work on real projects in the business community and get 100 hours of work experience in a hospitality setting. Part-time study options are also available to working professionals. Develop your in-depth practical business and marketing skills to help you build a career in any number of hospitality industry sectors.
Graduate job-ready with the Advanced Career Development program
The Advanced Career Development program prepares you for part-time paid or volunteer positions that complement your studies. You’ll participate in career-building workshops, one-on-one coaching sessions, career fairs, networking with employers, peer-led leadership meetings and more. Once you graduate, you’ll get the continued support, skills and knowledge you need to find a full-time job in your field.
Get valuable work experience through the Business Internship program
In the Business Internship Program, you’ll apply the theory and knowledge you’ve learned in class into a real-world business setting. During your unpaid part-time internship, you’ll be assigned tasks and projects that junior management, marketing, business, administrative and/or sales employees complete in the modern workplace.
To be accepted into the internship program, you must contact the Career Centre early in your studies at Douglas College.
Please note that you must have a bachelor's degree in order to take this program.
Admissions Requirements
Applicants must meet the admission requirements listed below:
- General College Admission Requirements
- Applicants must have an undergraduate degree from a recognized post-secondary institution in Canada or an equivalent credential from an approved institution of a different country. Any applicant who earned their credential in a language other than English must meet the Douglas College English language proficiency requirement.
Cost
Calculate your tuition and see the approximate cost of taking your program at Douglas College with the tuition & fee estimator. See costs broken down into categories including tuition fees, textbooks, student activity fees, U-Pass and more.
For more information, refer to the tuition fee charts.
Program Requirements
Graduation Requirements For Students Completing By Summer 2023:
- Successful completion of 30 program credits with a 2.0 GPA
- 70% (21 credits) of all coursework must be completed at Douglas College.
- Courses used towards a previously received credential can be used to meet program requirements, but additional courses will need to be taken to replace these credits
- A minimum of 15 Upper Level (3000-4000) credits required
- Time limit to complete program graduation requirements: four (4) years
Graduation Requirements For Students Completing After Summer 2023:
- Successful completion of 30 program credits
- A minimum program GPA of 2.00 is required
- 50% (15 credits) of all coursework must be completed at Douglas College.
- Effective September 2024: Up to 50% (15 credits) of coursework used towards a previously received credential can be used to meet graduation requirements (see the Credentials Awarded Policy)
- A minimum of 15 Upper Level (3000-4000) credits required
- Time limit to complete program graduation requirements: four (4) years
Course Requirements:
| Course Number | Course Title | Credits |
|
Select one course from the following two options: |
||
|
Event Management |
3.00 |
|
|
Sustainable Event Planning and Simulation |
3.00 |
|
|
Required Courses: |
||
|
Front Desk Operations |
3.00 |
|
|
Hospitality Sales and Advertising |
3.00 |
|
|
Hospitality Business Policy |
3.00 |
|
|
Introductory Marketing |
3.00 |
|
|
Select five courses from the following ten options: |
||
|
Buyer Behaviour |
3.00 |
|
|
eMarketing |
3.00 |
|
|
Sport and Event Marketing |
3.00 |
|
|
International Marketing |
3.00 |
|
|
Promotional Strategy |
3.00 |
|
| Digital Marketing II | 3.00 | |
| Digital Promotions and Social Media | 3.00 | |
| Customer Relationship Management | 3.00 | |
|
Marketing Research |
3.00 | |
|
Professional Services Marketing |
3.00 | |
|
Sales Management |
3.00 | |
| Digital Analytics | 3.00 | |
| Marketing Strategy | 3.00 | |
| MARK 4483 |
Marketing Practicum |
3.00 |
|
Total Credits |
|
30.00 |
Program Guidelines
Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.
More Information
Special academic requirements
A minimum of 70% of the required courses for this program must be taken at Douglas College.
Career Pathways
Career opportunities include:
- Accommodations Manager
- Event Manager
- Food and Beverage
- Operations Manager
- Revenue Manager
- Hospitality Marketing Manager
- Hospitality Sales Manager