Marketing (Diploma)

Commerce & Business Administration
Length of Program
Four semesters
Credential Type
New Westminster
Learning Format
Admission Type
Open Enrolment - General Admission Requirements


The Marketing Diploma combines lectures, case studies, a marketing practicum and simulated business exercises to expose you to essential marketing concepts. Set yourself up for a rewarding career with a general business education, and gain specialized knowledge in customer relations, selling, advertising, marketing research and management.  

Get work experience while you study

Put your skills to work by joining the optional Co-operative Education Program, which alternates semesters of study with paid, full-time work in your field. You’ll earn money while gaining experience, building your resume and getting an employer reference, all before you graduate. To participate in Co-op you need to plan two semesters in advance.

In the Business Internship Program, you’ll apply the theory and knowledge you’ve learned in class into a real-world business setting. During your unpaid part-time internship, you’ll be assigned tasks and projects that junior management, marketing, business, administrative and/or sales employees complete in the modern workplace. 

To be accepted into the internship program or the Co-op program, you must contact the Career Centre early in your studies at Douglas College.

Career opportunities and future education

Upon graduation from the Diploma in Marketing, you’ll be qualified for entry-level management trainee positions in retailing, financial marketing or industrial sales. Over 5,000 marketing and advertising job openings are expected in B.C. over the next 10 years.

If you'd like to continue your education into a degree, all Marketing Diploma classes transfer into the Bachelor of Business Administration in Marketing at Douglas College. 

Admissions Requirements

Applicants must meet the admission requirements listed below:

Note: Some courses in this program require students to have completed Foundations of Math 11 with a grade of C (some courses may have a higher requirement). Therefore, it is strongly recommended that you check each individual course prerequisite and ensure that you have completed requirements prior to registration. 


Calculate your tuition and see the approximate cost of taking your program at Douglas College with the tuition & fee estimator. See costs broken down into categories including tuition fees, textbooks, student activity fees, U-Pass and more. 

For more information, refer to the tuition fee charts

Program Requirements

Curriculum Framework

Graduation Requirements For Students Completing By Summer 2023:

  • Successful completion of 60 credits
  • 25% (15 credits) of all coursework must be completed at Douglas College
  • A minimum program GPA of 2.0 is required
  • Time limit to complete program graduation requirements: seven (7) years

Graduation Requirements For Students Completing After Summer 2023:

  • Successful completion of 60 credits
  • 50% (30 credits) of all coursework must be completed at Douglas College
  • Graduate in Good Academic Standing (Cumulative GPA of 1.50 – See Academic Performance Policy)
  • A minimum program GPA of 2.0 is required
  • Time limit to complete program graduation requirements: seven (7) years

Course Requirements:

Course Number Course Title Credits

Required Courses: 

ECON 1150

Principles of Microeconomics


ECON 1250

Principles of Macroeconomics


CSIS 1190

Excel for Business


MARK 1120

Introductory Marketing


MARK 2150

Personal Selling


MARK 3340

Promotional Strategy


MARK 4441

Marketing Research


MARK 4440

Marketing Strategy


ACCT 12351

Principles of Accounting I & II


FINC 1231

Business Mathemetics


BUSN 1210

Management Essentials


Choose one of the following two options:


CMNS 1115

Business Communication


ENGL 11302

Academic Writing


Upper Level MARK Electives

3000-4000 Level MARK Electives


Select one of the following:

MARK 4483

Marketing Practicum


COBA 48853

Experiential Learning and Internship



Any 1000-4000 level elective 


Total Credits



1. A student who takes ACCT 1110 and ACCT 1210 will graduate with 63 credits.

2. While English 1130 is suggested, students can substitute an English, Communications or Creative Writing course that transfers (as English credit) to one of the B.C. research universities (SFU, UBC, UBC-O, UVIC or UNBC).

3. Students taking Internship (COBA 4885) must register with the Co-op Office two (2) semesters in advance of their intended Internship. 

4. Students are encouraged to consult with the Department Chair or a Faculty Advisor regarding any questions on elective choice. Students wishing to transfer to a degree program should ensure that 1000-2000 level courses are university transferable.

Program Guidelines

Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.


Marketing grad Horia

Ready to make a deal

Marketing grad Horia Dumitru is applying his practicum experience to his new job at a Vancouver software company.

Career Pathways

Career opportunities include:

  • Advertising Consultant 
  • Communications Advisor/Coordinator/Associate 
  • Copywriter 
  • Digital Marketing Strategist 
  • Event Coordinator 
  • Field Marketing Distributor 
  • Marketing Coordinator 
  • Media Planner/Buyer 
  • Media Relations Officer 
  • Promotion & Marketing Specialist 
  • Sales and Marketing Coordinator