The Marketing Management Diploma Program uses lectures, case studies, films and simulated business exercises to emphasize practical marketing skills. Students gain a general business education, with specific job skills in customer relations, selling, advertising, marketing research and management.
Graduation Requirements:
Course Requirements:
| Course Number | Course Title | Credits |
|
Required Courses: |
||
|
Principles of Microeconomics |
3.00 |
|
|
Principles of Macroeconomics |
3.00 |
|
|
Excel for Business |
3.00 |
|
|
Introductory Marketing |
3.00 |
|
|
Personal Selling |
3.00 |
|
|
Promotional Strategy |
3.00 |
|
|
Marketing Research |
3.00 |
|
|
Marketing Strategy |
3.00 |
|
|
Principles of Accounting I & II |
3.00 |
|
|
Business Mathemetics |
3.00 |
|
|
Management Essentials |
3.00 |
|
| Choose one of the following two options: |
|
|
|
Practical Writing |
3.00 |
|
|
Academic Writing |
3.00 |
|
|
Upper Level MARK Electives |
3000-4000 Level MARK Electives |
18.00 |
|
Select one of the following: |
||
|
Marketing Practicum |
3.00 |
|
|
Experiential Learning and Internship |
3.00 |
|
|
Elective3 |
Any 1000-4000 level elective |
3.00 |
|
Total Credits |
|
60.00 |
1. A student who takes ACCT 1110 and ACCT 1210 will graduate with 63 credits.
2. Students taking Internship (COBA 4885) must register with the Co-op Office two (2) semesters in advance of their intended Internship.
3. While English 1130 is suggested, students can substitute an English, Communications or Creative Writing course that transfers (as English credit) to one of the B.C. research universities (SFU, UBC, UBC-O, UVIC or UNBC).
4. Students are encouraged to consult with the Department Chair or a Faculty Advisor regarding any questions on elective choice.
Applicants must meet the admission requirements listed below:
Note: Some courses in this program require students to have completed Foundations of Math 11 with a grade of C (some courses may have a higher requirement). Therefore, it is strongly recommended that you check each individual course prerequisite and ensure that you have completed requirements prior to registration.
You can get an average cost for your program - tuition and student fees, books, uniforms, lab fees etc - on the Program Cost page.
Only programs approved for student loan funding are listed on the Program Cost page. For all other programs, refer to the Tuition Fee page.
Employment opportunities in marketing and sales are numerous and wide-ranging. New international career opportunities for marketers are emerging as British Columbia becomes linked with Pacific Rim countries. Most graduates find entry-level management trainee positions in retailing, financial marketing, or industrial sales. Because marketing plays such a central role in business success, advancement to middle and senior management is a realistic goal for students who apply themselves in these positions.
