Marketing (Diploma)

The Marketing Diploma combines lectures, case studies, a marketing practicum and simulated business exercises to expose you to essential marketing concepts. Set yourself up for a rewarding career with a general business education, and gain specialized knowledge in customer relations, selling, advertising, marketing research and management.  

Get paid, full-time work experience while you study

Put your skills to work by joining the optional Co-operative Education Program, which alternates semesters of study with paid, full-time work in your field. You’ll earn money while gaining experience, building your resume and getting an employer reference, all before you graduate. To participate in Co-op you need to plan two semesters in advance, so we strongly recommend contacting the Co-op Office at the start of your program.

Career opportunities and future education

Upon graduation from the Diploma in Marketing, you’ll be qualified for entry-level management trainee positions in retailing, financial marketing or industrial sales. Over 4,000 marketing and advertising job openings are expected in B.C. over the next 10 years (Source: BC Labour Outlook).

If you'd like to continue your education into a degree, all Marketing Diploma classes transfer into the Bachelor of Business Administration in Marketing at Douglas College.