Marketing (Diploma)

Faculty
Commerce & Business Administration
Department
Credits
60.00
Length of Program
Four semesters
Credential Type
Diploma
Campus
New Westminster
Learning Format
Full-time
Part-time
Admission Type
Open Enrolment - General Admission Requirements
Offered
Fall
Winter
Summer

Overview

The Marketing Management Diploma Program uses lectures, case studies, films and simulated business exercises to emphasize practical marketing skills. Students gain a general business education, with specific job skills in customer relations, selling, advertising, marketing research and management.

Program Requirements

Curriculum Framework

Graduation Requirements:

  • Successful completion of 60 credits
  • 25% (15 credits) of all coursework must be completed at Douglas College
  • A minimum program GPA of 2.0 is required

Course Requirements:

Course Number Course Title Credits

Required Courses: 

ECON 1150

Principles of Microeconomics

3.00

ECON 1250

Principles of Macroeconomics

3.00

CSIS 1190

Excel for Business

3.00

MARK 1120

Introductory Marketing

3.00

MARK 2150

Personal Selling

3.00

MARK 3340

Promotional Strategy

3.00

MARK 4441

Marketing Research

3.00

MARK 4440

Marketing Strategy

3.00

ACCT 12351

Principles of Accounting I & II

3.00

FINC 1231

Business Mathemetics

3.00

BUSN 1210

Management Essentials

3.00

Choose one of the following two options:

 

CMNS 1115

Practical Writing

3.00

ENGL 1130

Academic Writing

3.00

Upper Level MARK Electives

3000-4000 Level MARK Electives

18.00

Select one of the following:

MARK 4483

Marketing Practicum

3.00

COBA 48852

Experiential Learning and Internship

3.00

Elective3

Any 1000-4000 level elective 

3.00

Total Credits

 

60.00

1. A student who takes ACCT 1110 and ACCT 1210 will graduate with 63 credits.

2. Students taking Internship (COBA 4885) must register with the Co-op Office two (2) semesters in advance of their intended Internship.

3. While English 1130 is suggested, students can substitute an English, Communications or Creative Writing course that transfers (as English credit) to one of the B.C. research universities (SFU, UBC, UBC-O, UVIC or UNBC).

4. Students are encouraged to consult with the Department Chair or a Faculty Advisor regarding any questions on elective choice.

Admissions Requirements

Applicants must meet the admission requirements listed below:

Note: Some courses in this program require students to have completed Foundations of Math 11 with a grade of C (some courses may have a higher requirement). Therefore, it is strongly recommended that you check each individual course prerequisite and ensure that you have completed requirements prior to registration. 

Cost

You can get an average cost for your program - tuition and student fees, books, uniforms, lab fees etc - on the Program Cost page. 

Only programs approved for student loan funding are listed on the Program Cost page. For all other programs, refer to the Tuition Fee page.

Career Pathways

Employment opportunities in marketing and sales are numerous and wide-ranging. New international career opportunities for marketers are emerging as British Columbia becomes linked with Pacific Rim countries. Most graduates find entry-level management trainee positions in retailing, financial marketing, or industrial sales. Because marketing plays such a central role in business success, advancement to middle and senior management is a realistic goal for students who apply themselves in these positions. 

Program Guidelines

Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.

Testimonials

Marketing grad Horia

Ready to make a deal

Marketing grad Horia Dumitru is applying his practicum experience to his new job at a Vancouver software company.