Marketing (Diploma)

The Marketing Diploma combines lectures, case studies, a marketing practicum and simulated business exercises to expose you to essential marketing concepts. Set yourself up for a rewarding career with a general business education, and gain specialized knowledge in customer relations, selling, advertising, marketing research and management.  

Get work experience while you study

Put your skills to work by joining the optional Co-operative Education Program, which alternates semesters of study with paid, full-time work in your field. You’ll earn money while gaining experience, building your resume and getting an employer reference, all before you graduate. To participate in Co-op you need to plan two semesters in advance.

In the Business Internship Program, you’ll apply the theory and knowledge you’ve learned in class into a real-world business setting. During your unpaid part-time internship, you’ll be assigned tasks and projects that junior management, marketing, business, administrative and/or sales employees complete in the modern workplace. 

To be accepted into the internship program or the Co-op program, you must contact the Career Centre early in your studies at Douglas College.

Career opportunities and future education

Upon graduation from the Diploma in Marketing, you’ll be qualified for entry-level management trainee positions in retailing, financial marketing or industrial sales. Over 4,000 marketing and advertising job openings are expected in B.C. over the next 10 years (Source: BC Labour Outlook).

If you'd like to continue your education into a degree, all Marketing Diploma classes transfer into the Bachelor of Business Administration in Marketing at Douglas College.