The Marketing Management Diploma Program uses lectures, case studies, films and simulated business exercises to emphasize practical marketing skills. Students gain a general business education, with specific job skills in customer relations, selling, advertising, marketing research and management.
Graduation Requirements:
Course Requirements:
| Course Number | Course Title | Credits |
|
Required Courses: |
||
|
Principles of Microeconomics |
3.00 |
|
|
Principles of Macroeconomics |
3.00 |
|
|
Excel for Business |
3.00 |
|
|
Introductory Marketing |
3.00 |
|
|
Personal Selling |
3.00 |
|
|
Promotional Strategy |
3.00 |
|
|
Marketing Research |
3.00 |
|
|
Marketing Strategy |
3.00 |
|
|
Marketing Practicum |
3.00 |
|
|
Principles of Accounting I & II |
3.00 |
|
|
Commercial & Financial Mathematics |
3.00 |
|
|
Management Essentials |
3.00 |
|
|
Practical Writing |
3.00 |
|
|
Select six courses from the following thirteen options: |
||
|
Buyer Behaviour |
3.00 |
|
|
e-Marketing |
3.00 |
|
|
Sustainability & Corporate Responsibility |
3.00 |
|
|
International Marketing |
3.00 |
|
|
Non Profit Marketing |
3.00 |
|
|
Professional Services Marketing |
3.00 |
|
|
Business Marketing |
3.00 |
|
|
Financial Services Marketing |
3.00 |
|
|
Market Intelligence |
3.00 |
|
|
Customer Relationship Management |
3.00 |
|
|
Professional Selling |
3.00 |
|
|
Sales Management |
3.00 |
|
|
Experiential Learning and Internship |
3.00 |
|
|
**Elective |
Any elective (see suggested courses below) |
3.00 |
|
Total Credits |
|
60.00 |
* A student who takes ACCT 1110 and ACCT 1210 will graduate with 63 credits.
**Suggested electives include:
Applicants must meet the admission requirements listed below:
Note: Some courses in this program require students to have completed Foundations of Math 11 with a grade of C (some courses may have a higher requirement). Therefore, it is strongly recommended that you check each individual course prerequisite and ensure that you have completed requirements prior to registration.
You can get an average cost for your program - tuition and student fees, books, uniforms, lab fees etc - on the Program Cost page.
Only programs approved for student loan funding are listed on the Program Cost page. For all other programs, refer to the Tuition Fee page.
Employment opportunities in marketing and sales are numerous and wide-ranging. New international career opportunities for marketers are emerging as British Columbia becomes linked with Pacific Rim countries. Most graduates find entry-level management trainee positions in retailing, financial marketing, or industrial sales. Because marketing plays such a central role in business success, advancement to middle and senior management is a realistic goal for students who apply themselves in these positions.
