Marketing (Diploma)

Faculty

Commerce & Business Administration

Department

Marketing

Credits

60.00

Length of Program

Four semesters

Credential Type

Diploma

Campus

New Westminster

Learning Format

Full-time

Part-time

Admission Type

Open Enrolment - General Admission Requirements

Offered

Fall

Winter

Summer

Overview

The Marketing Diploma combines lectures, case studies, a marketing practicum and simulated business exercises to expose you to essential marketing concepts. Set yourself up for a rewarding career with a general business education, and gain specialized knowledge in customer relations, selling, advertising, marketing research and management.

Get paid, full-time work experience while you study

Put your skills to work by joining the optional Co-operative Education Program, which alternates semesters of study with paid, full-time work in your field. You’ll earn money while gaining experience, building your resume and getting an employer reference, all before you graduate.

To participate in Co-op you need to plan two semesters in advance, so we strongly recommend contacting the Co-op Office at the start of your program.

Career opportunities and future education

Upon graduation from the Diploma in Marketing, you’ll be qualified for entry-level management trainee positions in retailing, financial marketing or industrial sales. Over 4,000 marketing and advertising job openings are expected in B.C. over the next 10 years (Source: BC Labour Outlook).

If you'd like to continue your education into a degree, all Marketing Diploma classes transfer into the Bachelor of Business Administration in Marketing at Douglas College.

Program Requirements

Curriculum Framework

Graduation Requirements:

Successful completion of 60 credits
25% (15 credits) of all coursework must be completed at Douglas College
A minimum program GPA of 2.0 is required

Course Requirements:

Course Number	Course Title	Credits
Required Courses:
ECON 1150	Principles of Microeconomics	3.00
ECON 1250	Principles of Macroeconomics	3.00
CSIS 1190	Excel for Business	3.00
MARK 1120	Introductory Marketing	3.00
MARK 2150	Personal Selling	3.00
MARK 3340	Promotional Strategy	3.00
MARK 4441	Marketing Research	3.00
MARK 4440	Marketing Strategy	3.00
ACCT 1235¹	Principles of Accounting I & II	3.00
FINC 1231	Business Mathemetics	3.00
BUSN 1210	Management Essentials	3.00
Choose one of the following two options:
CMNS 1115	Practical Writing	3.00
ENGL 1130²	Academic Writing	3.00
Upper Level MARK Electives	3000-4000 Level MARK Electives	18.00
Select one of the following:
MARK 4483	Marketing Practicum	3.00
COBA 4885³	Experiential Learning and Internship	3.00
Elective⁴	Any 1000-4000 level elective	3.00
Total Credits		60.00

1. A student who takes ACCT 1110 and ACCT 1210 will graduate with 63 credits.

2. While English 1130 is suggested, students can substitute an English, Communications or Creative Writing course that transfers (as English credit) to one of the B.C. research universities (SFU, UBC, UBC-O, UVIC or UNBC).

3. Students taking Internship (COBA 4885) must register with the Co-op Office two (2) semesters in advance of their intended Internship.

4. Students are encouraged to consult with the Department Chair or a Faculty Advisor regarding any questions on elective choice. Students wishing to transfer to a degree program should ensure that 1000-2000 level courses are university transferable.

Admissions Requirements

Applicants must meet the admission requirements listed below:

General College Admission Requirements

Note: Some courses in this program require students to have completed Foundations of Math 11 with a grade of C (some courses may have a higher requirement). Therefore, it is strongly recommended that you check each individual course prerequisite and ensure that you have completed requirements prior to registration.

Cost

You can get an average cost for your program - tuition and student fees, books, uniforms, lab fees etc - on the Program Cost page.

Only programs approved for student loan funding are listed on the Program Cost page. For all other programs, refer to the Tuition Fee page.

Career Pathways

Employment opportunities in marketing and sales are numerous and wide-ranging. New international career opportunities for marketers are emerging as British Columbia becomes linked with Pacific Rim countries. Most graduates find entry-level management trainee positions in retailing, financial marketing, or industrial sales. Because marketing plays such a central role in business success, advancement to middle and senior management is a realistic goal for students who apply themselves in these positions.

Program Guidelines

Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.