Marketing (Diploma)

Curriculum Guideline

Effective Date:
Program Code
Commerce & Business Administration
Credential Type
Transcript Title
Marketing Diploma
Date of First Offering
Start Term
End Term
Diploma in Marketing
Length of Program
Four semesters
Admissions Requirements

General College Admission Requirements

Note: Principles of Math 11 or Foundations of Math 11 or equivalent is a prerequisite to many courses offered by the Faculty of Commerce and Business Administration. Therefore it is strongly recommended that you check each individual course prerequisite and ensure that you have completed this Mathematics requirement prior to registration. Failure to comply with prerequisite requirements could result in course deregistration.

Curriculum Framework

Marketing Courses - Required (6)

Course Title 
MARK 1120 Introductory Marketing
MARK 2150 Personal Selling
MARK 3340 Promotional Strategy
MARK 4441 Marketing Research
MARK 4440 Marketing Strategy
MARK 4483 Marketing Practicum

Marketing Courses - Electives (Select 6) (or any other suitable marketing course developed or approved by the Marketing Department)

MARK 3125 Buyer Behaviour
MARK 3235 e-Marketing
MARK 3280 Sustainability & Corporate Responsibility 
MARK 3300 International Marketing 
MARK 3313 Non Profit Marketing 
MARK 3470 Professional Services Marketing
MARK 3490 Business Marketing
MARK 3500 Financial Services Marketing
MARK 4270 Market Intelligence
MARK 4360 Customer Relationship Management
MARK 4390 Professional Selling
MARK 4410 Sales Management
MARK 4880 Experiential Learning and Internship

Other Commerce & Business Courses (7)

ACCT 1235 Principles of Accounting I & II
FINC 1231 Commercial & Financial Mathematics (or a suitable math equivalent)
BUSN 1210 Management Essentials
CMNS 1115 Practical Writing (or any ENGL university transfer writing course)
ECON 1150 Principles of Microeconomics
ECON 1250 Principles of Macroeconomics
CSIS 1110 Introduction to Computers

Electives (1)

One elective, selected from inside or outside C&BA. Suggested electives include:
PHIL 1122 Business Ethics
BUSN 1320 Business Law I
BUSN 2275 Business Strategy and Simulation
BUSN 2429 Business Statistics
BUSN 3310 Organizational Management Skills