Business Strategy and Simulation
- Overview of Strategic Management.
- Company Mission.
- External Environment.
- Environmental Forecasting.
- Internal Analysis and Company Profile.
- Formulation of Objectives and Strategies, Long and Short-term.
- Strategic Analysis and Choice.
- Strategic Simulation using a Computer Model.
Lectures and Computer Labs
This course is taught using a combination of lectures, case analyses, and team-work. Student teams will be given the opportunity to implement and analyze business strategic decisions of their choice in detail and present the results of such strategies in class. The purpose of the competing teams will be to explore and discuss new cutting-edge business strategies.
|Case Studies (1-10)||10-30%|
|Group Reports (1-4)||10-30%|
Students may conduct research as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans, which can require obtaining Informed Consent from participants and getting the approval of the Douglas College Research Ethics Board prior to conducting the research.
The student will be able to:
- Develop a managerial approach to analyzing business problems.
- Apply the skills necessary to develop corporate, business level and functional level strategies that will create competitive advantages and be able to defend their selection for a particular business situation.
- Apply a number of theoretical tools to analyze a company’s competitive environment;
- Recommend, describe and analyze aspects of business strategy.
- Solve case problems using business strategy concepts.
- Prepare reports which analyze and explain business strategy.
Textbooks and Materials to be Purchased by Students:
Dess, G.G., Lumpkin, G.T., Eisner, A.B., Peridis, T., Strategic Management, Creating Competitive Advantages, latest Canadian Ed., McGraw-Hill Ryerson.
One of the following computer simulations, depending upon instructor's choice and inter-institutional agreements:
Arthur A. Thompson, Jr., Stappenbeck and Reidenbach: BSG.
GLO-BUS Software, Inc. The Business Strategy Game is marketed exclusively by McGraw-Hill / Irwin, Inc.
Jensen, R. L. Business Management Laboratory, Latest Ed. Richard D. Irwin
Scott, Strickland, Hofmeister and Thompson. Micromatic: A Strategic Management Simulation, Latest Ed. Houghton Mifflin Co.
Smith, J. R. and Golden, P. A. Corporation, a Strategic Management Simulation Latest Ed. Prentice Hall
(ACCT 1210 or ACCT 1235) and BUSN 1210 and (CSIS 1110 or CSIS 1190) and (CMNS 1111 OR CMNS 1115 or ENGL 1100-level except ENGL 1124)
No corequisite courses.
Courses listed here are equivalent to this course and cannot be taken for further credit:
- No equivalency courses
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.
These are for current course guidelines only. For a full list of archived courses please see https://www.bctransferguide.ca
|Institution||Transfer Details for BUSN 2275|
|Camosun College (CAMO)||CAMO BUS 290 (3)|
|Kwantlen Polytechnic University (KPU)||KPU BUSI 2XXX (3)|
|Langara College (LANG)||LANG BUSM 2XXX (3)|
|North Island College (NIC)||NIC BUS 293 (3)|
|Simon Fraser University (SFU)||SFU BUS 2XX (3)|
|Thompson Rivers University (TRU)||TRU BBUS 2XXX (3)|
|Trinity Western University (TWU)||TWU BUSI 2XX (3)|
|University of British Columbia - Okanagan (UBCO)||UBCO MGMT 2nd (3)|
|University of British Columbia - Vancouver (UBCV)||UBCV COMM 2nd (3)|
|University of Victoria (UVIC)||UVIC COM 2XX (1.5)|
|Vancouver Island University (VIU)||VIU MGMT 2nd (3)|