Business Strategy and Simulation

Commerce & Business Administration
Course Code
BUSN 2275
Semester Length
15 Weeks X 4 Hours per Week = 60 Hours
Max Class Size
Method(s) Of Instruction
Typically Offered
To be determined


Course Description
This course will provide students with an introduction to strategic management, which students will practice using a computerized business simulation. Topics covered include: Company missions, external environment, internal analysis and company profile, objective and strategies in the long and short term, strategic analysis, and implementation. Various strategic business models will be introduced and analyzed. This course will consider all the functional strategies in a corporate entity. This is a capstone course to be taken in the final semester of a diploma program.
Course Content
  1. Overview of Strategic Management.
  2. Company Mission.
  3. External Environment.
  4. Environmental Forecasting.
  5. Internal Analysis and Company Profile.
  6. Formulation of Objectives and Strategies, Long and Short-term.
  7. Strategic Analysis and Choice.
  8. Implementation.
  9. Strategic Simulation using a Computer Model.
Learning Activities

Lectures and Computer Labs

This course is taught using a combination of lectures, case analyses, and team-work. Student teams will be given the opportunity to implement and analyze business strategic decisions of their choice in detail and present the results of such strategies in class. The purpose of the competing teams will be to explore and discuss new cutting-edge business strategies.

Means of Assessment
Term Examination      20%
Case Studies (1-10) 10-30%
Oral Presentation       5%
Simulation Quiz       5%
Group Reports (1-4) 10-30%
Simulation Performance 10-30%
Participation      10%

Students may conduct research as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans, which can require obtaining Informed Consent from participants and getting the approval of the Douglas College Research Ethics Board prior to conducting the research.

Learning Outcomes

The student will be able to:

  1. Develop a managerial approach to analyzing business problems.
  2. Apply the skills necessary to develop corporate, business level and functional level strategies that will create competitive advantages and be able to defend their selection for a particular business situation.
  3. Apply a number of theoretical tools to analyze a company’s competitive environment;
  4. Recommend, describe and analyze aspects of business strategy.
  5. Solve case problems using business strategy concepts.
  6. Prepare reports which analyze and explain business strategy.
Textbook Materials

Textbooks and Materials to be Purchased by Students:

Dess, G.G., Lumpkin, G.T., Eisner, A.B., Peridis, T., Strategic Management, Creating Competitive Advantages, latest Canadian Ed., McGraw-Hill Ryerson. 

One of the following computer simulations, depending upon instructor's choice and inter-institutional agreements:

Arthur A. Thompson, Jr., Stappenbeck and Reidenbach: BSG.
GLO-BUS Software, Inc.  The Business Strategy Game is marketed exclusively by McGraw-Hill / Irwin, Inc.


Jensen, R. L.  Business Management Laboratory, Latest Ed.  Richard D. Irwin 


Scott, Strickland, Hofmeister and Thompson.  Micromatic: A Strategic Management Simulation, Latest Ed.  Houghton Mifflin Co.


Smith, J. R. and Golden, P. A.  Corporation, a Strategic Management Simulation Latest Ed.  Prentice Hall


Course Guidelines

Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.

Course Transfers

These are for current course guidelines only. For a full list of archived courses please see

Institution Transfer Details for BUSN 2275
Camosun College (CAMO) CAMO BUS 290 (3)
Kwantlen Polytechnic University (KPU) KPU BUSI 2XXX (3)
Langara College (LANG) LANG BUSM 2XXX (3)
North Island College (NIC) NIC BUS 293 (3)
Simon Fraser University (SFU) SFU BUS 2XX (3)
Thompson Rivers University (TRU) TRU BBUS 2XXX (3)
Trinity Western University (TWU) TWU BUSI 2XX (3)
University of British Columbia - Okanagan (UBCO) UBCO MGMT 2nd (3)
University of British Columbia - Vancouver (UBCV) UBCV COMM 2nd (3)
University of Victoria (UVIC) UVIC COM 2XX (1.5)
Vancouver Island University (VIU) VIU MGMT 2nd (3)

Course Offerings

Summer 2023