Curriculum Guideline

Marketing (Diploma)

Effective Date:
Program Code
DPMARK
Program
Faculty
Commerce & Business Administration
Department
Marketing
Credential Type
Diploma
Discontinued
No
Is Active
Yes
Transcript Title
Marketing Diploma
Date of First Offering
Start Term
201510
End Term
201920
Institutional Unit
Marketing
Credential
Diploma in Marketing
Length of Program
Four semesters
Credits
60.00
Admissions Requirements

Applicants must meet the admission requirements listed below:

Note: Some courses in this program require students to have completed Foundations of Math 11 with a grade of C (some courses may have a higher requirement). Therefore, it is strongly recommended that you check each individual course prerequisite and ensure that you have completed requirements prior to registration. 

Curriculum Framework

Graduation Requirements:

  • Successful completion of 60 credits
  • 25% (15 credits) of all coursework must be completed at Douglas College

Course Requirements:

Course Number Course Title Credits

Required Courses: 

ECON 1150

Principles of Microeconomics

3.00

ECON 1250

Principles of Macroeconomics

3.00

CSIS 1190

Excel for Business

3.00

MARK 1120

Introductory Marketing

3.00

MARK 2150

Personal Selling

3.00

MARK 3340

Promotional Strategy

3.00

MARK 4441

Marketing Research

3.00

MARK 4440

Marketing Strategy

3.00

MARK 4483

Marketing Practicum

3.00

ACCT 1235*

Principles of Accounting I & II

3.00

FINC 1231

Commercial & Financial Mathematics
(or a suitable math equivalent)

3.00

BUSN 1210

Management Essentials

3.00

CMNS 1115

Practical Writing

3.00

Select six courses from the following thirteen options:

MARK 3215

Buyer Behaviour

3.00

MARK 3235

e-Marketing

3.00

MARK 3280

Sustainability & Corporate Responsibility 

3.00

MARK 3300

International Marketing 

3.00

MARK 3313

Non Profit Marketing 

3.00

MARK 3470

Professional Services Marketing

3.00

MARK 3490

Business Marketing

3.00

MARK 3500

Financial Services Marketing

3.00

MARK 4270

Market Intelligence

3.00

MARK 4360

Customer Relationship Management

3.00

MARK 4390

Professional Selling

3.00

MARK 4410

Sales Management

3.00

MARK 4880

Experiential Learning and Internship

3.00

**Elective

Any elective (see suggested courses below)

3.00

Total Credits

 

60.00

* A student who takes ACCT 1110 and ACCT 1210 will graduate with 63 credits.

**Suggested electives include: