The course will involve a blend of lectures, discussions, videos, cases, on-line activities, guest speakers and seminars. Presentations by students are an integral part of the course.
|Cases & presentations (2-4)||20%|
|Tests (2 x 10%)||20%|
STUDENTS MUST COMPLETE ALL COMPONENTS OF THE COURSE TO OBTAIN CREDIT FOR THE COURSE.
Students may conduct research as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans, which can require obtaining Informed Consent from participants and getting the approval of the Douglas College Research Ethics Board prior to conducting the research.
At the end of the course, the successful student should be able to:
Textbooks and Materials to be Purchased by Students
Maister, David H.; Managing the Professional Service Firm Latest Edition The Free Press (or equivalent materials)
OR MARK 1120 AND currently active in Post-Degree Diploma in Hospitality Marketing
No corequisite courses.
No equivalent courses.
This course is not required for any other course.
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.
|Institution||Transfer Details||Effective Dates|
|Athabasca University (AU)||AU MKTG 3XX (3)||2012/01/01 to -|
|Kwantlen Polytechnic University (KPU)||KPU MRKT 2XXX (3)||2012/01/01 to -|
|Langara College (LANG)||LANG MARK 2XXX (3)||2012/09/01 to -|
|Simon Fraser University (SFU)||SFU BUS 2XX (3)||2012/01/01 to -|
|Thompson Rivers University (TRU)||TRU BBUS 4411 (3)||2012/01/01 to -|
|University Canada West (UCW)||UCW MRKT 201 (3)||2012/01/01 to 2016/12/31|
|University Canada West (UCW)||UCW MRKT 3XX (3)||2017/01/01 to -|
|University of British Columbia - Vancouver (UBCV)||UBCV COMM 2nd (3)||2012/01/01 to -|
|University of Northern BC (UNBC)||UNBC COMM 2XX (3)||2012/01/01 to -|
|University of the Fraser Valley (UFV)||UFV BUS 423 (3)||2012/01/01 to -|
|University of Victoria (UVIC)||UVIC COM 3XX (1.5)||2012/01/01 to -|