This course will be studied through lectures, videos, case studies, workshops, guest lecturers, group discussions, computer applications and industry related projects.
Class Participation 5-10%
Assignments and/or Case Presentations 15-30%
Midterm examination 20-25%
Term Project 25-40%
Final Exam 20-30%
STUDENTS MUST COMPLETE ALL COMPONENTS OF THE COURSE AND ACHIEVE A MINIMUM AVERAGE GRADE OF AT LEAST 50 PERCENT ON THEIR TOTAL NON-GROUP EVALUATIONS TO OBTAIN CREDIT FOR THE COURSE.
McStay, A. Digital Advertising. Palgrave Macmillian. Latest edition or equivalent as approved by the Department.
Scott. D. The New Rules of Marketing & PR. Wiley. Latest edition or equivalent as approved by the Department.
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.
|Institution||Transfer Details||Effective Dates|
|Athabasca University (AU)||AU MKTG 3XX (3)||2019/05/01 to -|
|College of the Rockies (COTR)||COTR MKTG 3XX (3)||2019/05/01 to -|
|Kwantlen Polytechnic University (KPU)||KPU MRKT 2111 (3)||2019/05/01 to -|
|LaSalle College Vancouver (LCV)||LCV DFV 252 (3), This course can be used as a studio elective in the Bachelor of Graphic Design degree program.||2019/05/01 to -|
|North Island College (NIC)||NIC BUS 3XX (3)||2019/05/01 to -|
|Simon Fraser University (SFU)||SFU BUS 2XX (3)||2019/05/01 to -|
|Thompson Rivers University (TRU)||TRU MKTG 4XXX (3), May not take TRU MKTG 4422 for further credit.||2019/05/01 to -|
|University Canada West (UCW)||UCW MRKT 4XX (3)||2019/05/01 to -|
|University of Northern BC (UNBC)||UNBC COMM 3XX (3)||2019/05/01 to -|
|University of the Fraser Valley (UFV)||UFV BUS 3XX (3)||2019/05/01 to -|