This course will be studied through lectures, videos, case studies, workshops, guest lecturers, group discussions, computer applications and industry related projects.
Class Participation 5-10%
Assignments and/or Case Presentations 15-30%
Midterm examination 20-25%
Term Project 25-40%
Final Exam 20-30%
Total 100%
STUDENTS MUST COMPLETE ALL COMPONENTS OF THE COURSE AND ACHIEVE A MINIMUM AVERAGE GRADE OF AT LEAST 50 PERCENT ON THEIR TOTAL NON-GROUP EVALUATIONS TO OBTAIN CREDIT FOR THE COURSE.
McStay, A. Digital Advertising. Palgrave Macmillian. Latest edition or equivalent as approved by the Department.
Scott. D. The New Rules of Marketing & PR. Wiley. Latest edition or equivalent as approved by the Department.
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.
| Institution | Transfer Details | Effective Dates |
|---|---|---|
| Athabasca University (AU) | AU MKTG 3XX (3) | 2019/05/01 to - |
| College of the Rockies (COTR) | COTR MKTG 3XX (3) | 2019/05/01 to - |
| Kwantlen Polytechnic University (KPU) | KPU MRKT 2111 (3) | 2019/05/01 to - |
| LaSalle College Vancouver (LCV) | LCV DFV 252 (3), This course can be used as a studio elective in the Bachelor of Graphic Design degree program. | 2019/05/01 to - |
| North Island College (NIC) | NIC BUS 3XX (3) | 2019/05/01 to - |
| Simon Fraser University (SFU) | SFU BUS 2XX (3) | 2019/05/01 to - |
| Thompson Rivers University (TRU) | TRU MKTG 4XXX (3), May not take TRU MKTG 4422 for further credit. | 2019/05/01 to - |
| University Canada West (UCW) | UCW MRKT 4XX (3) | 2019/05/01 to - |
| University of Northern BC (UNBC) | UNBC COMM 3XX (3) | 2019/05/01 to - |
| University of the Fraser Valley (UFV) | UFV BUS 3XX (3) | 2019/05/01 to - |