The world of online distribution in hospitality is dynamic and it is critical to manage well in order to generate bookings, revenue and profit. The focus of this course will be on exploring how hotels bring transient and group market segments to their properties through travel intermediaries such as travel agents, wholesalers and meeting planners, with particular focus on online channels. Understanding which communication channels reach these distribution channels is also key to success in driving volume, rate and flow through to the bottom line. It is imperative that regardless of the distribution channels used by consumers, hotels must be able to understand the dynamic nature of each channel, and be able to analyze their costs and benefits in order to create revenue and profit streams that are sustainable moving forward.
Hospitality Distribution: Context
Global Distribution Channels (GDS)
Integration with the PMS Cloud and Resident
Online Travel Agents
Meta Search Engines
PMS to CRS to DCs – Integration
Third party providers and dashboards
B2C Business to Consumer Channels
Trends in Distribution
Data Driven Decision Making
Distribution Channels extended offerings
Methods of Instruction
Combination of lecture/seminar, case andalysis and/or distribution management simulation exercise and group work
Means of Assessment
Case study(ies) and or Simulation Exercise(s) 15-30%
Critical thinking and application, through presentations and group discussion 10-20%
Group project(s) and presentation(s) 10-15%
Individual assignment(s) 20-30%
Final exam 20-30%
1. A minimum of 50% of the overall grade must be achieved through individual assessments.
2. To pass the course, students must achieve a cumulative grade of 50% in all non-group assessments as well as 50% overall in the course. In other words, students must have achieved at least 50% on their cumulative individual assessments in order to be eligible to earn marks from group work.
The successful student will be able to:
- Explain the pros and cons of various channels
- Evaluate market segments and select optimal distribution channels
- Weigh and aticulate the cost/impact of SEO/SEM
- Design an optimized channel mix
- Create a budget for an optimized channel mix
- Identify the life cycles for alternative channels
- Differentiate between organic and sponsored placements
- Identify distribution trends
- Create contingencies for downturns
- Use analytics to formulate decisions
- Demonstrate team skills
- Demonstrate report-writing and presentation skills
Courses listed here must be completed prior to this course:
[(ACCT 1110 & ACCT 1210) or ACCT 1235], HOSP 2240 and HOSP 2415
or be currently active in one of the following:
(PBD Hospitality Services Management and ACCT 3008),
(PDD Hospitality Management and ACCT 3008), or
(PDD Hospitality Marketing and ACCT 3008).
Courses listed here must be completed either prior to or simultaneously with this course:
Courses listed here are equivalent to this course and cannot be taken for further credit:
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester/year of the course, consider the previous version as the applicable version.
Below shows how this course and its credits transfer within the BC transfer system.
A course is considered university-transferable (UT) if it transfers to at least one of the five research universities in British Columbia: University of British Columbia; University of British Columbia-Okanagan; Simon Fraser University; University of Victoria; and the University of Northern British Columbia.
For more information on transfer visit the BC Transfer Guide and BCCAT websites.
If your course prerequisites indicate that you need an assessment, please see our Assessment page for more information.