Douglas College's new marketing degree features western Canada’s first specialization in digital marketing and sales

Douglas College is launching a marketing degree in January 2021 to give grads a competitive edge in the job market, with high-demand marketing skills unique to an undergraduate degree.

The four-year Bachelor of Business Administration in Marketing offers four concentrations: digital marketing and communications management; professional selling and sales management; hospitality marketing; and trades marketing. Douglas is the only institution in western Canada to offer digital marketing and sales concentrations in an undergraduate degree.

“The Bachelor of Business Administration in Marketing fits elegantly into the suite of business degrees offered at Douglas,” said Thor Borgford, Vice President, Academic and Provost. “It creates exciting new career pathways and opportunities for our business students.”

The BC Labour Market Outlook predicts over 22,000 job openings in the marketing industry by 2027, with tens of thousands of additional jobs in sales, digital marketing-communications, hospitality and trades. 

“The four concentrations were chosen to meet labour market demands,” said Lorne Patterson, Chair of the Douglas College Marketing Department. “Sales and digital marketing skills are unique areas of study for a business degree because they are typically offered in post-degree programs or as one-off courses. The trades concentration provides the skills to market and grow trades businesses, and the hospitality concentration provides students with practical skills that will help tourism and hospitality businesses recover post-pandemic and beyond.”

Graduates of the program will be eligible to write the industry certification exam for the American Marketing Association, and for those who complete the sales concentration, the Canadian Professional Sales Association certification exam.

For current Douglas College business and marketing students, the new degree means they can complete their bachelor’s degree at Douglas instead of having to transfer to university.

“This opportunity to complete my bachelor’s degree at Douglas College means so much to me,” said Mitchell Bachmann, a first-year Marketing Diploma student. “The marketing faculty has been extremely supportive in my pursuit for a degree, often suggesting internship or job opportunities, and very accommodating in answering all my questions about the business world. I’m excited to continue learning alongside some of the best teachers in this field. Plus, I don’t have to worry as much about making ends meet financially because Douglas is more affordable than university.”

The Bachelor of Business Administration (BBA) in Marketing joins the existing BBA degrees in Accounting, Financial Services, and Management, and will begin accepting applications for January 2021 intake by December 2020.

The BBA in Marketing is Douglas’s 13th bachelor’s degree. Others include the Bachelor of Arts in Child and Youth Care, Bachelor of Social Work, Bachelor of Therapeutic Recreation, Bachelor of Science in Nursing, Bachelor of Science in Psychiatric Nursing, Bachelor of Arts in Applied Criminology, Bachelor of Arts in Applied Psychology, Bachelor of Performing Arts (in partnership with Capilano University) and Bachelor of Physical Education and Coaching.





Melissa Nilan
Communications Coordinator

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