Introduction to the Administration and Management of Sport, Recreation and Leisure Services

Curriculum Guideline

Effective Date:
Course Code
SPSC 2292
Introduction to the Administration and Management of Sport, Recreation and Leisure Services
Sport Science
Science & Technology
Start Date
End Term
Not Specified
Semester Length
15 weeks
Max Class Size
Course Designation
Certificate in Global Competency
Industry Designation
Contact Hours
4 hours per week
Method(s) Of Instruction
Field Experience
Learning Activities
1. Lectures 
2. Discussion Groups 
3. Practical applications and experience 
4. Field observation 
5. Guest Speakers
  1. Lectures 
  2. Discussion groups 
  3. Group work
  4. Practical applications and experience 
  5. Field observation 
  6. Guest speakers
Course Description
This course will provide students with an introduction to concepts and practices in the administration and management of sport, recreation and leisure services. Students will apply these concepts and practices to a variety of settings including public, private, non-profit and educational. Course material will guide students through common issues faced by administrators and managers in today’s sport, recreation and leisure landscape. As part of this course, students will learn how to design a sport, recreation or leisure program plan from idea conceptualization to delivery. This course will also serve as an opportunity for students to reflect on both their personal and professional development in sport, recreation and leisure careers.
Course Content
Club, Leisure and Sport Environments:
1. Review the unique characteristics cultures and populations that exist across sport organizations, such 
as: leisure services, sport tourism, youth programs, international sport, community sport, professional 
sport and intercollegiate sport
2. Compare and contrast the different human resources, funding, media coverage and organizational 
structures that exist within in each environment
3. Understand the organizational hierarchy structures of organizations
4. Review and reflect on club, sport or leisure group policies and procedures
5. Utilize critical thinking and ethical decision making in diverse sport or leisure environments
Sport & Leisure Management & Interpersonal Leadership:
1. Relate and apply the sociological significance of sport to management of organizations 
2. Examine group dynamics in leadership, management and consumer behaviour
3. Identify aspects of organizational culture and change
4. Explore leadership styles and administrative types and their application to sport and leisure
5. Discuss personnel management philosophy, staffing, professional development and evaluations 
6. Differentiate and reflect on how to maximize media relations, community relations and public 
relations and understand their various influences in sport
7. Examine various forms of sport communication: personal, organizational, print, electronic and online 
8. Identify and construct the process of volunteer and employee recruitment, selection, monitoring and 
9. Plan an event (clinic, workshop, camp or community event) managing all tasks associated with the 
pre-event, the staging event and the post event considerations 
10. Assess legal liability, risk management and insurance within an organization and/or event
11. Interpret and use sport administrative & management research to inform decision making
12. Utilize critical thinking and ethical decision making in management and leadership scenarios
Business Planning Skills
1. Identify and consider key aspects of administrative functions of a club, sport or leisure service, 
product or event: administrative skills, facility management, equipment management & information 
2. Create and analyze budgets, complete cost analysis including: revenues and break even points
3. Apply knowledge of consumer demographics, promotion, sponsorship, marketing to the design an 
effective product creation or service design
4. Demonstrate the ability to balance client diversity, globalization and sponsorship in financial 
5. Create, review and/or evaluate samples of written and verbal communication, i.e.: presentations, 
interviews, reports, proposals, contracts and grants 
6. Identify many of the issues and challenges involved in successfully planning, implementing and 
evaluating a product, service or idea
7. Utilize critical thinking and ethical decision making in business planning scenarios
Career Planning & Personal and Professional Development 
1. Examine the professional competencies for entry to management level employment in sport
2. Reflect and analyze personal & professional development in the field, i.e.: resume, interviews, 
3. Maintain currency and critically analyze developments and perspective in sport and leisure through

Specific content will focus on:

1. Types of sport, recreation and leisure settings

1.1. Recreation 

1.1.2. Public or governmental

1.1.3. Voluntary non-profit

1.1.4. Private membership

1.1.5. Commerical profit oriented

1.1.6. Post-secondary recreation services

1.1.7. Therapeutic recreation services

1.2. Sport and club organizations

1.2.1. School athletics

1.2.2. Professional sport

1.2.3. Sport tourism

1.2.4. Community and youth sport

1.2.5. International sport

1.3. Leisure 

1.3.1. Community

1.3.2. Conservation and heritage

1.3.3. Economic development

1.3.4. Health initiatives

1.3.5. Nature


2. Understanding management concepts and practices as applied to sport, recreation or leisure organizations

2.1. Organizational efficiency & effectiveness

2.2. Organizational approaches

2.2.1. Contemporary

2.2.2. Traditional

2.3. Organizational strategy

2.4. Organizational culture

2.5. Organizational structure and design

2.6. Organizational policies

2.7. Organizational facilities management

2.8. Organizational change and innovation

2.9. Sociological significance of sport, recreation and leisure organizations and the management of organizations

2.10. Critical thinking in organizations

2.11. Ethical decision making in organizations


3. Demonstrate an understanding of human resources.

3.1. People

3.1.1. Self and others in application of emotional inteligence

3.1.2. Volunteers

3.1.3. Staff

3.1.4. Community partners and stakeholders

3.1.5. Customers and participants

3.1.6. Cultural sensitivity

3.1.7. Recruitment, selection, monitoring and evaluation

3.2. Groups

3.2.1. Organizational culture and change

3.2.2. Group dynamics and consumer behaviour

3.3. Leadership

3.3.1. Contingency theory of leadership

3.3.2. Daniel Goleman's leadership styles

3.3.3. Leadership full range model

3.3.4. Leadership multilevel approach

3.4. Management

3.4.1. Scientific approach

3.4.2. Human relations approach

3.4.3. Process approach

3.4.4. Management skills

3.4.5. Power, authority and decision making


4. Facilitating the program experience

4.1. Pre-event

4.1.1. Pre-registration resources

4.1.2. Registrations or sign up

4.1.3. Staff training

4.1.4. Information management

4.1.5. Payment options

4.1.6. Cancellation policy

4.2. Event staging

4.2.1. Program plan

4.2.2. Flow chart plan

4.2.3. Animation plan

4.2.4. Scheduling plan

4.2.5. Tournament scheduling

4.3. Program/event risk management

4.3.1. Legal liability

4.3.2. Waiver or informated consent

4.3.3. Insurance

4.3.4. Emergency action plan

4.3.5. Activity analysis

4.3.6. Injury plan and resources

4.4. Post event considerations

4.4.1. Takedown and clean up

4.4.2. Accounts paid

4.4.3. Equipment inventory

4.4.4. Communication

4.4.5. Participants

4.4.6. Sponsors

4.4.7. Stakeholders

4.4.8. Volunteers

4.4.9. Staff

4.4.10. Media


5. Program Promotion 

5.1. Marketing

5.1.1. Marketing mix strategies Product Price Place Promotion

5.2. Public Relations 

5.2.1. Community relations

5.2.2. Media relations

5.2.3. Social media relations

5.3. Promotion 

5.3.1. Advertising

5.3.2. Publicity

5.3.3. Sales promotions

5.3.4. Personal selling

5.3.5. Sponsorship

5.3.6. Promotional tools Broadcast media Technology Display media Presentations and reports Print media

5.3.7. Promotional techniques Awards Spokespeople Contests Coupons Special events Press releases and public service announcements


6. Gathering and using information 

6.1. Customer and/or participant information

6.1.1. Target market

6.1.2. Demographic segmentation

6.1.3. Psychographic segmentation

6.1.4. Geographic segmentation

6.1.5. Behavioural segmentation

6.2 Program information

6.2.1. Needs assessment

6.2.2. Asset mapping

6.2.3. Comparative need

6.3. Information sources

6.3.1. Inventories People as resources Analysis of trends Research Qualitative data collection Quantitiave data collection Sport analytics

6.4. Information usage

6.4.1. Interpretations of data and/or information

6.4.2. Remmendations based on interpretations

6.4.3. Report writing


7. Aspects of program design and planning 

7.1. Program goals and objectives

7.2. Program/event design and execution

7.3. Staffing

7.4. Equipment

7.5. Budgeting

7.5.1. Pricing

7.5.2. Cost analysis

7.5.3. Revenues

7.5.4. Break even points

7.6. Program evaluation

7.6.1. Evaluation terminology

7.6.2. Influences on evaluation process Cultural bias World view

7.6.3. Evaluation models


8. Professional and professional development 

8.1. Professional competencies for entry level employment

8.2. Professional preparation

8.2.1. Written CV, resume or portfolio

8.2.2. Interview skills 

8.2.3. Ability to interview others

8.2.4. Maintain currency and critically analyze perspectives and developments in your field

8.2.5. Setting professional development goals, exhibiting professional behaviours and values

8.2.6. Seeking employment opportunities


9. Critical thinking and ethical decision making

9.1 Critical thinking questions

9.1.1. Issues and conclusions

9.1.2. Reasons

9.1.3. Ambiguity

9.1.4. Value conflicts and assumptions

9.1.5. Descriptive assumptions

9.1.6. Fallacies in reasoning

9.1.7. Evidence reliability and validity

9.1.8. Information omitted

9.2 Ethical decisions making

9.2.1. Recognize an ethical issue

9.2.2. Ability to gather facts

9.2.3. Evaluate alternative actions

9.2.4. Make a deecision and evaluate it

9.2.5. Act and reflect on outcome



Learning Outcomes

Upon successful completion of the course, students will be able to:

1. Discuss and compare the types of settings, the diverse communities and the varied organizations in sport, recreation and leisure.

2. Apply terms, key concepts and ideas to the administration and management of sport, recreation or leisure organizations.

3. Discuss and describe factors relating to human resources, staffing and volunteer management.

4. Review and analyze the facilitation of the program experience from pre-event to post-event tasks.

5. Demonstrate appropriate and effective marketing of a program and/or event, utilizing a variety of tools and techniques.

6. Demonstrate the ability to gather and use information on community needs, expectations and trends.

7. Identify all aspects of program design and program planning.

8. Create and evaluate a sport, recreation or leisure program plan for a service or product idea. 

9. Reflect and practise personal and professional development and investigate employment opportunities in careers through networking.

10. Apply and utilize critical thinking and ethical decision making in sport, recreation and leisure. 

Means of Assessment

Evaluation will be carried out in accordance with Douglas College Evaluation policy. The instructor will present a written course outline with specific evaluation criteria at the beginning of the semester. Evaluation may include the following:

Test                                      10-30%

In-Class Leadership                10-30%

Group Program Plan                20-30%

Interview Assignment             10-30%

Field Assessment                    10-20%

Total                                     100%




Textbook Materials

Consult the Douglas College Bookstore for the latest required textbooks and materials. A list of recommended textbooks and materials is provided on the instructor's course outline, which is available to students at the beginning of each semester.