Principles of International Business

Curriculum Guideline

Effective Date:
Course Code
BUSN 3401
Principles of International Business
Commerce & Business Administration
Start Date
End Term
Not Specified
Semester Length
15 Weeks X 4 Hours per Week = 60 Hours
Max Class Size
Contact Hours
Lecture: 3 Hrs. Seminar: 1 Hr. Total: 4 Hrs
Method Of Instruction
Methods Of Instruction

Combinations of lectures, supplementary materials & presentations and class presentations.

Course Description
This course provides an introduction to international business and its environment. Focus will be on international business issues such as comparative environmental frameworks, trade and investment, foreign exchange market, business-government relationships and managing global business functions.
Course Content
  1. Comparative Environmental Frameworks.
  2. Trade and Investment theories.
  3. Global Financial Environment: Foreign Exchange Markets.
  4. International Business-Government relationships.
  5. Tactical Operations Alternatives: Country evaluation, collaborative and control strategies.
  6. International business operations: marketing, export strategies, human resource management.
Learning Outcomes

At the end of the course, the student should be able to:


  1. describe the cultural, political and legal environments facing business internationally;
  2. analyze trade theories as they pertain to government influence, economic integration, cooperative agreements and foreign direct investment;
  3. describe foreign-exchange market and exchange rates;
  4. evaluate international business negotiations and diplomacy;
  5. analyze tactical alternatives in international operations;
  6. evaluate the management of international business functions.
Means of Assessment
Midterm exams: (2+)   30%-40%
Term Case Presentation   20%-25%
Assignment(s) and Quiz(zes)   5%-15%
Participation 0%-5%
Final Exam   30%
Total  100%

Students may conduct research as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans, which can require obtaining Informed Consent from participants and getting the approval of the Douglas College Research Ethics Board prior to conducting the research.

Textbook Materials

Textbooks and Materials to be Purchased by Students

Wild, John J., Wild, Kenneth L. International Business:The Challenges of Globalization (latest edition), (Toronto: Pearson Prentice Hall).



Completion of 45 credits and BUSN 1210 (C or higher) OR Instructor permission


Courses listed here are equivalent to this course and cannot be taken for further credit:

  • No equivalency courses