Principles of International Business

Commerce & Business Administration
Course Code
BUSN 3401
Semester Length
15 Weeks X 4 Hours per Week = 60 Hours
Max Class Size
Method Of Instruction
Typically Offered
To be determined


Course Description
This course provides an introduction to international business and its environment. Focus will be on international business issues such as comparative environmental frameworks, trade and investment, foreign exchange market, business-government relationships and managing global business functions.
Course Content
  1. Comparative Environmental Frameworks.
  2. Trade and Investment theories.
  3. Global Financial Environment: Foreign Exchange Markets.
  4. International Business-Government relationships.
  5. Tactical Operations Alternatives: Country evaluation, collaborative and control strategies.
  6. International business operations: marketing, export strategies, human resource management.
Methods Of Instruction

Combinations of lectures, supplementary materials & presentations and class presentations.

Means of Assessment
Midterm exams: (2+)   30%-40%
Term Case Presentation   20%-25%
Assignment(s) and Quiz(zes)   5%-15%
Participation 0%-5%
Final Exam   30%
Total  100%

Students may conduct research as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans, which can require obtaining Informed Consent from participants and getting the approval of the Douglas College Research Ethics Board prior to conducting the research.

Learning Outcomes

At the end of the course, the student should be able to:


  1. describe the cultural, political and legal environments facing business internationally;
  2. analyze trade theories as they pertain to government influence, economic integration, cooperative agreements and foreign direct investment;
  3. describe foreign-exchange market and exchange rates;
  4. evaluate international business negotiations and diplomacy;
  5. analyze tactical alternatives in international operations;
  6. evaluate the management of international business functions.
Textbook Materials

Textbooks and Materials to be Purchased by Students

Wild, John J., Wild, Kenneth L. International Business:The Challenges of Globalization (latest edition), (Toronto: Pearson Prentice Hall).




Completion of 45 credits and BUSN 1210 (C or higher) OR Instructor permission


No corequisite courses.


Courses listed here are equivalent to this course and cannot be taken for further credit:

  • No equivalency courses

Course Guidelines

Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.

Course Transfers

These are for current course guidelines only. For a full list of archived courses please see

Institution Transfer Details for BUSN 3401
Capilano University (CAPU) CAPU IBUS 321 (3)
Kwantlen Polytechnic University (KPU) KPU BUSI 2490 (3)
Langara College (LANG) LANG INTB 2XXX (3)
Simon Fraser University (SFU) SFU BUS 1XX (3)
Thompson Rivers University (TRU) TRU IBUS 3510 (3)
Trinity Western University (TWU) TWU BUSI 311 (3)
University of the Fraser Valley (UFV) UFV BUS 1XX (3)
University of Victoria (UVIC) UVIC IB 301 (1.5)
Vancouver Island University (VIU) VIU MGMT 323 (3)

Course Offerings

Summer 2022

There aren't any scheduled upcoming offerings for this course.