Course
Discontinued
No
Course Code
BUSN 3253
Descriptive
Entrepreneurship and New Venture Development
Department
Business
Faculty
Commerce & Business Administration
Credits
3.00
Start Date
End Term
202030
PLAR
No
Semester Length
15
Max Class Size
35
Contact Hours
Lecture: 3 hrs
Seminar: 1 hr
Method(s) Of Instruction
Lecture
Seminar
Learning Activities
Lectures, seminar discussions, case study analysis, role playing, guest lectures on industry-specific subjects.
Course Description
This course provides students with analytical frameworks for assessing entrepreneurial potential and management skills development, including researching and creating a business plan. Topics include: small business and marketing management; evaluating and purchasing a business; developing a basic business plan; franchising options; e-commerce marketing strategies; financial management; HR management; and leadership. The main emphasis will be on new venture development and management.
Course Content
- Entrepreneurial Product-Market Strategies Feasibility
- identifying new idea sources
- evaluation of ideas
- differentiation strategies
- cost-leadership strategies
- market segment focusing
- sales planning and forecasting
- Assessing Business Entry Strategies
- organizing a business from start-up
- buying a business
- forms of business ownership
- family-owned and managed business
- franchising
- succession of ownership
- Organizing a Business Plan
- business plan components
- small business plan checklist
- effective presentations
- Financing the Small Business
- equity and debt financing
- Marketing Management
- marketing plan and strategy
- marketing checklist
- e-commerce
- Financial Management
- fundamentals of small business accounting
- budgets
- financial planning and operations control
- tax management
- sources of finance
- business model canvas (9 building blocks of business)
- Operations Management
- layouts for retail firms
- purchasing and controlling inventories
- total quality management
- Human Resource Management
- Business Management
- leadership
- ethics
Learning Outcomes
Entrepreneurship
The student will be able to:
- identify the importance and principles of entrepreneurship;
- describe the different roles performed by entrepreneurs;
- evaluate his/her level of interest in, and aptitude for, becoming involved in business ownership; and
- identify the preparatory factors that are critical for an entrepreneurial career.
Small Business Development and Management
The student will be able to:
- develop, present, and defend a business plan with specific emphasis on the marketing, financial, human resources, operations, and legal components of the plan;
- evaluate a franchise or other small business opportunity as a possible acquisition;
- describe the key factors in selecting a retail location and layout;
- describe the principles of management and leadership;
- describe and demonstrate the methods of hiring and training of employees;
- describe and illustrate principles of effective personnel management relative to leadership styles; and
- explain the important principles and considerations of ownership transfer to others - family or others outside the family.
Means of Assessment
| Midterm Examination | 15 - 30% |
| Group Case Analysis | 10 - 25% |
| Business Plan | 15 - 25% |
| Final Examination | 20 - 25% |
| Participation | 0 - 5% |
Textbook Materials
Scarborough, Norman M. Essentials of Entrepreneurship and Small Business Management, Latest Edition (Pearson)
Balderson, Wesley D. Canadian Entrepreneurship and Small Business Management, Latest Edition (McGraw-Hill Ryerson)
or any alternative textbook approved by the Business Department.
Corequisites
Nil
Equivalencies
Nil
Which Prerequisite
Nil