COVID-19 information and resources
Douglas College wordmark
Facebook logo Twitter logo Instagram logo Snapchat logo YouTube logo Wordpress logo
back to search

Business Strategy & Competitive Analysis

Course Code: BUSN 4275
Faculty: Commerce & Business Administration
Department: Business
Credits: 3.0
Semester: 15 Weeks
Learning Format: Lecture, Seminar
Typically Offered: TBD. Contact Department Chair for more info.
course overview

This course integrates the knowledge and applied skills gained in other business courses with comprehensive case reviews and shows how the various business functional units work together in formulating and applying strategies in a global setting. The course uses a comprehensive business case review method to develop critical thinking and understanding of business strategy in the international marketplace. NOTE: As this is a capstone course, it is recommended that students take this course towards the end of their studies.

Course Content

  1. Overview of strategic management and competitiveness
  2. Review of corporate performance (operational and financial), and measurement criteria
  3. External environment, industry competitiveness, industry players (national and international)
  4. Internal resource assessment, corporate strength and core competencies
  5. Business level strategies and implementation issues
  6. Corporate level strategy formulation, competitive dynamics and competitive response
  7. International takeovers, amalgamation, mergers, restructuring, alliances, entry and exit strategies
  8. Corporate monitor, control systems
  9. Management of financial and operational risks, in international settings
  10. Management control and reward systems
  11. Corporate innovation, and technological forecasting
  12. International trade systems, trade tribunals, trade agreements
  13. Restrictive trade practices and their impact on formulating strategic positioning
  14. Diversity and inclusion
  15. Ethics and Corporate Social Responsibility
  16. Framework for executing strategy

Methods of Instruction

Lecture and discussion.

Means of Assessment

Group written case analysis        20%
Midterm 20%-25%
Participation 10%-15%
Individual written case analysis     15%-25%
Group case presentation 0-10%
Final exam 20%-30%
Total 100%

Students must pass the combined total individual assessment components in order to pass the course. 

Learning Outcomes

Upon completion of the course the student will be able to: 

  1. Use strategic thinking about a company, its present position and long-term strategic direction
  2. Conduct critical strategic analysis in a variety of industries and competitive situations including for-profit and non-profit organizations, in global settings
  3. Demonstrate applied skills in crafting business strategies, reasoning strategic options, and the use of “what-if analysis” for risk management
  4. Evaluate strategic action alternatives, and make sound strategic decisions
  5. Identify and optimize among a range of options managers can take to effectively execute strategy
  6. Integrate the knowledge and skills gained in other business/ accounting courses, and show how the various pieces of the operation fit together for strategic positioning and success
  7. Conduct an internal analysis, assess the external environment, determine and prioritize strategic actions
  8. Assess the impact of international trade agreements on industry performance
  9. Assess the role of technology in the formulation and delivery of corporate strategy
  10. Identify the best courses of action for corporate strategy implementation and viable financial results
  11. Evaluate the strategic decisions and their consequences in a comprehensive case review setting
  12. Evaluate the impact of diversity and inclusion in executing company strategies
  13. Assess the role of culture and leadership in executing company strategies


course prerequisites

90 Credits towards BBA Degree OR permission of instructor

curriculum guidelines

Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester/year of the course, consider the previous version as the applicable version.

course schedule and availability
course transferability

Below shows how this course and its credits transfer within the BC transfer system. 

A course is considered university-transferable (UT) if it transfers to at least one of the five research universities in British Columbia: University of British Columbia; University of British Columbia-Okanagan; Simon Fraser University; University of Victoria; and the University of Northern British Columbia.

For more information on transfer visit the BC Transfer Guide and BCCAT websites.


If your course prerequisites indicate that you need an assessment, please see our Assessment page for more information.