This course is not active. Please contact Department Chair for more information.
This course has been discontinued. Please contact Department Chair for more information.
The course will use a blend of lectures, student presentations, role plays and projects. Self and peer evaluation will be used to supplement instructor evaluation.
|Group Projects||35% - 55%|
|Examination(s)||35% - 55%|
STUDENTS MUST COMPLETE ALL COMPONENTS OF THE COURSE TO OBTAIN CREDIT FOR THE COURSE.
At the end of the course the successful student should be able to:
Textbooks and Materials to be Purchased by Students will be selected from:
A selection will be made from the following:
“Marketing for Tourism and Hospitality A Canadian Perspective.” Hudson, Dr. Simon, Thomson Nelson
Kotler, P., J. Bowen and J. Makens. Marketing for Hospitality and Tourism, Latest Ed., Upper Saddle River: Prentice-Hall.
Hospitality Marketing Management, Reid, R.D., David Bojanic, JWS. Latest Ed.
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.
|Institution||Transfer Details||Effective Dates|
|Camosun College (CAMO)||CAMO MARK 110 (3)||2013/01/01 to 2020/04/30|
|Capilano University (CAPU)||CAPU TOUR 112 (3)||2012/01/01 to 2020/04/30|
|Langara College (LANG)||LANG MARK 1XXX (3)||2011/09/01 to 2020/04/30|
|Okanagan College (OC)||OC BUAD 116 (3)||2016/01/01 to 2020/04/30|
|Vancouver Community College (VCC)||DOUG HOSP 1325 (3) or DOUG MARK 1120 (3) = VCC HOSP 2620 (3)||2019/05/01 to 2020/04/30|