Business Planning for New Ventures

Important Notice

This course is not active. Please contact Department Chair for more information.

Commerce & Business Administration
Course Code
BUSN 2254
Semester Length
15 Weeks X 4 Hours per Week = 60 Hours
Max Class Size
Method Of Instruction
Typically Offered
To be determined


Course Description
This course provides students with a practical approach in preparing and presenting a comprehensive business plan. Topics include: identifying key business plan components, business plan development, developing key worksheets and support documents, packaging and presentation techniques, and examining common misconceptions in business planning.
Course Content
  1. Business Plan Introduction

C        importance of a business plan

C        basic elements of business planning

C        modular presentation techniques


  1. Business Plan Components

C        preparing corporate identity and mission statements

C        describing the company and its product

C        developing a marketing plan

                                                i)              market study

                                                ii)             marketing game plan

                                                iii)            monetary market reaction

C        developing a financial plan

                                                i)              balance sheet

                                                ii)             income statement

                                                iii)            cash flow projection

C        identifying team members

                                                i)              organization

                                                ii)             operating management

                                                iii)            incentive plans


C        preparing appendices

                                                i)              summation

                                                ii)             important supplementary data

C        preparing an executive summary


  1.  Presenting a Business Plan

C        covering letter

C        writing style and format

C        packaging and presentation

C        effective support tools

                                                i)              spreadsheet programs

ii)                   desktop publishing

iii)                  corporate videos


  1. Common Misconceptions in Business Planning

C        real cost of money

C        staffing costs

C        market entry problems

C        supplier dependence

C        lack of identity

C      fad businesses

Methods Of Instruction

Lectures, seminar discussions, case studies, guest lectures on business planning.

Means of Assessment

Midterm Examination                          20%

Group Project                                         15%

Business Plan                                         25%

Final Examination                                30%

Participation                                           10%


Learning Outcomes

The student will be able to:

  1. outline the basic components of a business plan;
  2. develop pro-forma financial schedules using computerized spreadsheets;
  3. develop a business plan utilizing proper packaging techniques;
  4. identify common misconceptions in business planning;
  5. demonstrate effective business plan presentation techniques.
Textbook Materials

Textbooks and Materials to be Purchased by Students


Kapron, Juille, BIZPLAN BUILDER, Latest Edition.  ITP Publishing.



No prerequisite courses.


No corequisite courses.


No equivalent courses.

Course Guidelines

Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.

Course Transfers

These are for current course guidelines only. For a full list of archived courses please see

Institution Transfer Details for BUSN 2254
There are no applicable transfer credits for this course.

Course Offerings

Summer 2022

There aren't any scheduled upcoming offerings for this course.