This course examines how to analyze and evaluate potential markets based on a company’s specific abilities and requirements, and then create a plan to enter the most suitable markets smoothly and with confidence. Before entering any foreign market, a well-researched and well-planned strategy is required. The chosen strategy must be successfully implemented and managed, which includes demonstrating cultural competence and complying with applicable local and international laws.
- Selecting a market entry strategy
- Finding the right partners
- Preparing an international business plan
- Establishing and managing direct and indirect exporting
- Establishing and managing franchisee/licensee relationships
- Negotiating contracts and partners agreements
- Establishing and managing foreign direct investments
- Managing international business operations
- Legal considerations in international trade
- International contracts and partnership agreements
- Protection of intellectual property in international trade
- Ethical considerations in international trade
- Aligning international initiatives with best practices and legal requirements
- Understanding culture’s impact on international trade
- Developing intercultural relationships
Methods of Instruction
Lectures, discussions, case study analysis, class presentations, and guest lectures on industry-specific subjects.
Means of Assessment
Assignment(s)/Case Study(ies)/Quiz(zes) 10 - 35%
Term Case Presentation 10 - 35%
Examinations 30 - 60%*
Participation 0 - 10%
* no one examination may be worth more than 40%
50% of non-exam assessments must be for individual work
Note: students must achieve a grade of at least 50% on the combined exam components to pass the course.
At the end of the course the successful student will be able to;
- Perform a corporate strategic needs assessment;
- Select the most advantageous market entry strategy based on research and analysis of options and potential issues;
- Develop an international business plan including key business strategies with metrics to monitor success;
- Create a strategic plan for market entry using the international business plan;
- Develop, implement and monitor an organizational code of ethics/conduct that complies with relevant legal, political, regulatory and cultural norms;
- Establish and manage strategic alliances through use of research, evaluation, negotiation and continued communication;
- Use knowledge of target market’s culture to establish and maintain productive business relationships;
- Manage direct and indirect exports to maximize profit and ensure efficient distribution and control;
- Negotiate and manage foreign direct investment arrangements such as foreign mergers and acquisitions; and
- Plan for foreign franchising and licensing opportunities.
BUSN 1210 OR currently active in the:
PDD International Business Management or
PBD International Supply Chain Management.
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester/year of the course, consider the previous version as the applicable version.
Below shows how this course and its credits transfer within the BC transfer system.
A course is considered university-transferable (UT) if it transfers to at least one of the five research universities in British Columbia: University of British Columbia; University of British Columbia-Okanagan; Simon Fraser University; University of Victoria; and the University of Northern British Columbia.
For more information on transfer visit the BC Transfer Guide and BCCAT websites.
If your course prerequisites indicate that you need an assessment, please see our Assessment page for more information.