This course provides students with analytical frameworks for assessing entrepreneurial potential and management skills development, including researching and creating a business plan. Topics include: small business and marketing management; evaluating and purchasing a business; developing a basic business plan; franchising options; e-commerce marketing strategies; financial management; HR management; and leadership. The main emphasis will be on new venture development and management.
- Entrepreneurial Product-Market Strategies Feasibility
- identifying new idea sources
- evaluation of ideas
- differentiation strategies
- cost-leadership strategies
- market segment focusing
- sales planning and forecasting
- Assessing Business Entry Strategies
- organizing a business from start-up
- buying a business
- forms of business ownership
- family-owned and managed business
- succession of ownership
- Organizing a Business Plan
- business plan components
- small business plan checklist
- effective presentations
- Financing the Small Business
- equity and debt financing
- Marketing Management
- marketing plan and strategy
- marketing checklist
- Financial Management
- fundamentals of small business accounting
- financial planning and operations control
- tax management
- sources of finance
- business model canvas (9 building blocks of business)
- Operations Management
- layouts for retail firms
- purchasing and controlling inventories
- total quality management
- Human Resource Management
- Business Management
Methods of Instruction
Lectures, seminar discussions, case study analysis, role playing, guest lectures on industry-specific subjects.
Means of Assessment
||15 - 30%
|Group Case Analysis
||10 - 25%
||15 - 25%
||20 - 25%
|| 0 - 5%
The student will be able to:
- identify the importance and principles of entrepreneurship;
- describe the different roles performed by entrepreneurs;
- evaluate his/her level of interest in, and aptitude for, becoming involved in business ownership; and
- identify the preparatory factors that are critical for an entrepreneurial career.
Small Business Development and Management
The student will be able to:
- develop, present, and defend a business plan with specific emphasis on the marketing, financial, human resources, operations, and legal components of the plan;
- evaluate a franchise or other small business opportunity as a possible acquisition;
- describe the key factors in selecting a retail location and layout;
- describe the principles of management and leadership;
- describe and demonstrate the methods of hiring and training of employees;
- describe and illustrate principles of effective personnel management relative to leadership styles; and
- explain the important principles and considerations of ownership transfer to others - family or others outside the family.
1. BUSN 1200 or BUSN 1210
2. Instructor permission.
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester/year of the course, consider the previous version as the applicable version.
Below shows how this course and its credits transfer within the BC transfer system.
A course is considered university-transferable (UT) if it transfers to at least one of the five research universities in British Columbia: University of British Columbia; University of British Columbia-Okanagan; Simon Fraser University; University of Victoria; and the University of Northern British Columbia.
For more information on transfer visit the BC Transfer Guide and BCCAT websites.
If your course prerequisites indicate that you need an assessment, please see our Assessment page for more information.