Entrepreneurship and New Venture Development

Curriculum guideline

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Course
BUSN 3253
Discontinued
No
Course code
BUSN 3253
Descriptive
Entrepreneurship and New Venture Development
Department
Business
Faculty
Commerce and Business Administration
Credits
3.00
Start date
End term
201710
PLAR
No
Semester length
15
Max class size
35
Contact hours
Lecture: 3 hrs Seminar: 1 hr
Method(s) of instruction
Lecture
Seminar
Learning activities

Lectures, seminar discussions, case study analysis, role playing, guest lectures on industry-specific subjects.

Course description
This course provides students with analytical frameworks for assessing entrepreneurial potential and management skills development, including researching and creating a business plan. Topics include: small business and marketing management, evaluating and purchasing a business, developing a basic business plan, franchising options, e-commerce marketing strategies, financial management, HR management, and leadership. The main emphasis will be on new venture development and management.
Course content
  1. Entrepreneurial Product-Market Strategies Feasibility
    • identifying new idea sources
    • evaluation of ideas
    • differentiation strategies
    • cost-leadership strategies
    • market segment focusing
    • sales planning and forecasting
  2. Assessing Business Entry Strategies
    • organizing a business from start-up
    • buying a business
    • forms of business ownership
    • family-owned and managed business
    • franchising
    • succession of ownership
  3. Organizing a Business Plan
    • business plan components
    • small business plan checklist
    • effective presentations
  4. Financing the Small Business
    • equity and debt financing
  5. Marketing Management
    • marketing plan and strategy
    • marketing checklist
    • e-commerce
  6. Financial Management
    • fundamentals of small business accounting
    • budgets
    • financial planning and operations control
    • tax management
    • sources of finance
    • business model canvas (9 building blocks of business)
  7. Operations Management
    • layouts for retail firms
    • purchasing and controlling inventories
    • total quality management
  8. Human Resource Management
  9. Business Management
    • leadership
    • ethics
Learning outcomes

Entrepreneurship

The student will be able to:

  1. identify the importance and principles of entrepreneurship;
  2. describe the different roles performed by entrepreneurs;
  3. evaluate his/her level of interest in, and aptitude for, becoming involved in business ownership; and
  4. identify the preparatory factors that are critical for an entrepreneurial career.

Small Business Development and Management

The student will be able to:

  1. develop, present, and defend a business plan with specific emphasis on the marketing, financial, human resources, operations, and legal components of the plan;
  2. evaluate a franchise or other small business opportunity as a possible acquisition;
  3. describe the key factors in selecting a retail location and layout;
  4. describe the principles of management and leadership;
  5. describe and demonstrate the methods of hiring and training of employees;
  6. describe and illustrate principles of effective personnel management relative to leadership styles; and
  7. explain the important principles and considerations of ownership transfer to others - family or others outside the family.
Means of assessment
Midterm Examination 15 - 30%
Group Case Analysis 10 - 25%
Business Plan 15 - 25%
Final Examination 20 - 25%
Participation 5%
Textbook materials

Scarborough, Norman M. Essentials of Entrepreneurship and Small Business Management, Latest Ed., Pearson

Balderson, Wesley D. Canadian Entrepreneurship and Small Business Management, Latest Ed., McGraw-Hill Ryerson

Or other department approved textbook.

Prerequisites

English 12, minimum grade of C, or CMNS 1115 or Equivalent