Douglas College wordmark
Facebook logo Twitter logo Instagram logo Snapchat logo YouTube logo Wordpress logo

Registration for the Fall 2019 semester begins June 25.  Watch your email for more details.

back to search

Business Strategy and Simulation

Course Code: BUSN 2275
Faculty: Commerce & Business Administration
Department: Business
Credits: 3.0
Semester: 15 Weeks X 4 Hours per Week = 60 Hours
Learning Format: Lecture, Seminar
Typically Offered: TBD. Contact Department Chair for more info.
course overview

This course will provide students with an introduction to strategic management, which students will practice using a computerized business simulation. Topics covered include: Company missions, external environment, internal analysis and company profile, objective and strategies in the long and short term, strategic analysis, and implementation. Various strategic business models will be introduced and analyzed. This course will consider all the functional strategies in a corporate entity. This is a capstone course to be taken in the final semester of a diploma program.

Course Content

  1. Overview of Strategic Management.
  2. Company Mission.
  3. External Environment.
  4. Environmental Forecasting.
  5. Internal Analysis and Company Profile.
  6. Formulation of Objectives and Strategies, Long and Short-term.
  7. Strategic Analysis and Choice.
  8. Implementation.
  9. Strategic Simulation using a Computer Model.

Methods of Instruction

Lectures and Computer Labs

This course is taught using a combination of lectures, case analyses, and team-work. Student teams will be given the opportunity to implement and analyze business strategic decisions of their choice in detail and present the results of such strategies in class. The purpose of the competing teams will be to explore and discuss new cutting-edge business strategies.

Means of Assessment

Term Examination      20%
Case Studies (1-10) 10-30%
Oral Presentation       5%
Simulation Quiz       5%
Group Reports (1-4) 10-30%
Simulation Performance 10-30%
Participation      10%
      100%

Learning Outcomes

The student will be able to:

  1. Develop a managerial approach to analyzing business problems.
  2. Apply the skills necessary to develop corporate, business level and functional level strategies that will create competitive advantages and be able to defend their selection for a particular business situation.
  3. Apply a number of theoretical tools to analyze a company’s competitive environment;
  4. Recommend, describe and analyze aspects of business strategy.
  5. Solve case problems using business strategy concepts.
  6. Prepare reports which analyze and explain business strategy.

course prerequisites

(ACCT 1210 or ACCT 1235) and BUSN 1210 and (CSIS 1110 or CSIS 1190) and (CMNS 1111 OR CMNS 1115 or ENGL 1100-level except ENGL 1124)

curriculum guidelines

Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester/year of the course, consider the previous version as the applicable version.

course schedule and availability
course transferability

Below shows how this course and its credits transfer within the BC transfer system. 

A course is considered university-transferable (UT) if it transfers to at least one of the five research universities in British Columbia: University of British Columbia; University of British Columbia-Okanagan; Simon Fraser University; University of Victoria; and the University of Northern British Columbia.

For more information on transfer visit the BC Transfer Guide and BCCAT websites.

assessments

If your course prerequisites indicate that you need an assessment, please see our Assessment page for more information.