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Digital Marketing Communications Management (Concentration)

Faculty: Commerce & Business Administration
Department: Marketing
Credits: 24.0
Credential: Concentration
curriculum framework

Concentration in Digital Marketing Communications Management

  • This concentration is available for all degree students.
  • Successful completion of at least 24 credits.
  • Minimum of 12 credits of upper level coursework required.
  • Concentrations will not appear on the credential but will be noted on the transcript
  • Students taking this concentration will have completed the educational requirements for the American Marketing Association’s Professional Certified Marketer industry designation (PCM). Further industry designations may also be applicable (e.g., certifications by Google, Hootsuite, et cetera). However, students will want to gather information directly from the industry body regarding additional requirements.

Course Requirements (see Note 1)

Course Number

 Course Title


Required Courses:

MARK 4420

Digital Analytics


CSIS 1280

Multimedia Web Development


CMNS 3400 (see Note 2)

Document Design


CMNS 3401 (see Note 2)

Visual Communication


Concentration Electives (see Note 1)

Four courses from upper level MARK (3000-4000 level), upper level BUSN or other CMNS (with approval of the Marketing Department Chair or Coordinator)


Total Credits


Note 1: Students in a Bachelor of Business Administration (BBA) program will likely have met all pre-requisite requirements upon entering this concentration. On the other hand, non-BBA students will need to take special note of: (a) required pre-requisites to ensure they are able to enrol in the required courses and (b) suggested courses, if listed, to aid in their successful completion of the required courses.This information can be found on the Douglas College Course Catalogue website.    

Note 2: Students are advised to take note of any pre-requisites that may be required. This information can be found on the Douglas College Course Catalogue website.   

admission requirements

There are no separate admission requirements for a concentration, but students must be enrolled in a degree program in order to complete a concentration. 

program cost

You can get an average cost for your program - tuition and student fees, books, uniforms, lab fees etc - on the Program Cost page. 

Only programs approved for student loan funding are listed on the Program Cost page. For all other programs, refer to the Tuition Fee page.

curriculum guidelines

Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester/year of the program, consider the previous version as the applicable version.